Mendelow matrix presented by UME RABAB Program & Semester MBA (36)
MENDELOWS MATRIX Mendelow’s Matrix was created in 1991 To analyze individual stakeholders by measuring their interest and power . This information can then be used to determine their potential level of impact on a big business decision.
What are stakeholders ? Stakeholders are anyone who has an interest or involvement in your business, whether externally or internally. They can range from clients and suppliers to staff, shareholders, and investors. etc
You should always consider these groups when making important business decisions such as a new project, product, or strategy, as some stakeholders have the power to change, or even stop your plans.
A stakeholder map is a great way to visualise all of your external and internal influencers, but how can you take this one step further? The Mendelow matrix helps you categorise your stake holders into four areas based on their level of power and interest