SaaStr Annual 2024: 6 Ways to Transform Businesses with AI with Google Cloud

In this session, Duncan Lennox, VP/GM of Applied AI at Google Cloud, presents six actionable strategies for using AI to drive business transformation. Participants will learn practical applications of AI that can enhance efficiency, innovation, and decision-making across various industries. Come learn from one of the leading AI brands is how AI can be seamlessly integrated into existing business processes to create significant value and competitive advantage.

1. Duncan Lennox VP/GM Applied AI Google Cloud 6 Ways to Transform Businesses with AI

2. of orgs are already using Gen AI for business in production 61% Google’s new ROI of Gen AI survey reveals significant ROI across global enterprises Source: Google Cloud ROI of Gen AI eBook, July 2024 of orgs running gen AI in production reported annual revenue boost of 6%+ 86% of orgs running gen AI in production report ROI within the first year 74%

3. AI is transforming 6 business areas 1 2 3 4 5 6 Customer experience and personalization Employee productivity and experience Marketing and creative content Data analysis and decision making Product development Security, risk management and compliance

4. Improve customer experience and personalization 2 3 4 5 6 1

5. What Why Companies use AI to serve customers 24/7 via chat, voice or video interfaces, providing seamless, personalized, and efficient interactions. Increased Customer loyalty and retention Higher Sales and revenue Better Customer satisfaction

6. AI is helping Provide personalized product recommendations Answer FAQs and resolve common customer issues Provide real-time chat support across channels Analyze customer sentiment and feedback Automate routine customer service tasks Language translation in real time

7. Improve employee productivity and experience 2 3 1 4 5 6 2

8. What Why AI-powered assistants designed to enhance productivity, streamline workflows, and improve collaboration. Knowledge sharing and collaboration Employer productivity Reduced errors and operational costs

9. AI is helping Automate repetitive tasks (data entry, scheduling, reporting) Provide on-demand access to company policies and procedures Summarize documents and meeting notes Analyze financial data and provide insights Offer assistance with regulatory compliance Create personalized training materials

10. Generate marketing and creative content 2 3 1 4 5 6 3

11. What Why AI revolutionizes content creation and marketing by automating tasks, personalizing campaigns, and generating diverse creative assets across multiple modalities. Personalization for better engagement Efficiency of content creation Faster time to market for new products and services

12. AI is helping Generating marketing content (images, video, copy, audio, music) Personalizing content for specific audiences Automating tasks like image editing and video production Creating personalized customer experiences Designing product packaging and marketing materials Generating unique product concepts and ideas

13. Accelerate data analysis and decision making 2 3 1 4 5 6 4

14. What Why AI-powered tools designed to extract valuable insights from complex data, enabling data-driven decision-making and optimization across various domains. Enhanced business intelligence Improved insights Reduced time and costs associated with data analysis

15. AI is helping Clean, organize, and analyze complex data sets Identify patterns, predict customer behavior, segment customers Predictive modeling: forecast sales, customer churn, equipment failures, market trends Identify data anomalies and potential risks Optimize pricing and inventory management Develop personalized recommendations for customers Generate personalized data visualizations

16. Assist product development 3 1 4 6 5 2 5

17. What Why AI coding assistants that help developers write, debug, and optimize code faster and more efficiently. Improved code quality Increased developer productivity Faster time to market

18. AI is helping Generate code, or complete code as you write Convert natural language to code Generate technical documentation Convert code between different languages Identify and fixing bugs in code Create automated tests for code Explain complex code sections

19. Increase security, risk management and compliance 2 3 1 4 5 6 6

20. What Why AI helps security teams detect, investigate, and respond to threats faster and more effectively. Improved threat detection Faster incident response Stay ahead of evolving threats

21. AI is helping Identify and address regulatory compliance issues Proactively detect and prevent fraudulent transactions Investigation assistance with security event summarization and next-step guidance Protect infrastructure from cyber attacks with continuous network monitoring Safeguard client data and identify suspicious activity Protect customer data and network infrastructure from cyber attacks Create personalized training materials

22. Key Takeaways 1 2 3 AI is transforming business areas from customer experience to security, risk and compliance Companies are achieving real world ROI from their investments Explore AI solutions for your priority use cases

23. Thank you!

24. Scaling CS: From 0-5,000 Customers Ashley Hyman VP, Customer Experience Drata Wen Yao VP, Customer Success Management Drata