SaaStr Annual 2024: Enterprise Product Management: How to Think and Deliver like a Product Leader with Rubrik

SaaStr Annual 2024: Enterprise Product Management: How to Think and Deliver like a Product Leader with Rubrik

1. Enterprise Product Management: How to Think and Deliver Like a Product Leader Kanika Thapar Senior Director of Product Rubrik

2. What is product management?

3. Accountability for creating a winning product -Solves a customer pain point -Targets a growing/mature market -Measured by market share

4. What is enterprise product management?

5. “ Enterprise Product Management involves working with stakeholders to support their business needs through a defined product, and iterate/innovate on those needs ” - ProductSchool

6. “ Enterprise Product Management involves working with stakeholders to support their business needs through a defined product , and iterate/innovate on those needs ” - ProductSchool

7. “ Enterprise Product Management involves working with stakeholders to support their business needs through a defined product , and iterate/innovate on those needs in a given ecosystem ”

8. What is challenging about enterprise product management? Stakeholder management Large sales cycles Market validation Users vs customers

9. How to excel at enterprise product management Start with the ecosystem Go broad and go deep Break it down

10. Enterprise Product Management Funnel Market & Ecosystem Top-down view Bottom’s-up view Start-up landscape Current partnerships & integrations Competitors Suppliers Customer Product Use cases/business outcomes Verticals Segments Geos Use case validation (quant+qual) Current snapshot MVP Full product vision

11. Putting it together Start with the ecosystem Go broad and go deep Break it down