SaaStr Annual 2024: From Innovation to Integration: Lessons from Launching a New Business Line with Justworks

SaaStr Annual 2024: From Innovation to Integration: Lessons from Launching a New Business Line with Justworks

1. From Innovation to Integration: Lessons from Launching a New Business Line Colby Farber Head of Product & Go-to-Market Justworks Payroll

2. PEO Core business 2012

3. PEO Core business Payroll New business 2012 2021

4. Identifying your opportunity Why do it? Why separate? Why integrate? Today

5. Why do it?

6. 2. Why structure it separately?

7. 3. Why integrate?

8. Key Takeaways

9. Why do it? Why separately? Why integrate? Can you reach your addressable market? Do you have core competencies in house? Does your value prop resonate? How well do you understand the customer? Will separation protect your new and core business? Can you build leverage for the broader business? Can you preserve optionality? Is space still helpful? Can your core business benefit?

10. Justworks Booth #SG208

11. UP NEXT: Turning Data into Results: Best Practices from Successful 2024 Campaigns Jason Lyman Chief Marketing Officer Customer.io