SaaStr Annual 2024: How to Build a Product Customers Love & Drive Nearly $1B in Revenue Along the Way with Klaviyo's CEO and SaaStr's Founder & CEO (45 min, Q&A TBC) Andrew Bialecki, Co-founder & CEO @ Klaviyo

SaaStr Annual 2024 Session

Join Klaviyo's CEO in exploring a customer first approach and how they leveraged their experience to transform customer experience personalization for major brands. Discover the keys to building a billion-dollar company by focusing on picking a durable trend and the importance of early vision and iteration. Hear from Andrew on why he would bootstrap again and his take on building a strong, adaptable team that drives continuous innovation. This session will also touch on the evolving role of AI in business and how to educate customers on its effective use.

1. How to Build a Product Customers Love & Drive Nearly $1B in Revenue Along the Way Jason Lemkin CEO & Founder SaaStr Andrew Bialecki CEO & Co-Founder Klaviyo

2. #1a. Super Loyal + Happy Customers 112% NRR from SMBs Klaviyo: The Most Awesome SaaS Company You Don’t Know Enough About Is there a “downturn” in tech?

3. #1b. Early Days: Finding Your ICP + Niche From database -> messaging Breaking out in a seemingly old & crowded space … or was it?

4. #2. Platforms, Second Acts & Going Multi-Product The benefits and challenges of platforms When do you know to go multi-product?

5. #3. A Deliberate Pace to Going Upmarket

6. #4. Vertical vs Horizontal Plays Klaviyo on its way to being largest player in marketing … even though focused mainly on 1 core vertical & platform ACV isn’t even that expensive What are the learnings?

7. #5. The IPO Bar and More What’s the real bar today? What are folks getting wrong here? Why are so many waiting?

8. #5b. The New/Old World of Efficiency Bootstrapped from ~2012-2015 Big growth rounds, but CF positive outside of a few years

9. #6. AI and The Future of eCommerce What are your customers thinking? Using? Demanding?

10. #7. Partners & The Channel

11. UP NEXT: Practical Steps for Achieving 25% Growth Amit Jhawar CEO Attentive