SaaStr Annual 2024: Personalization That Works: Winning Over the Modern Buyer Who Doesn’t Want a Sales Pitch with Cloudflare

SaaStr Annual 2024: Personalization That Works: Winning Over the Modern Buyer Who Doesn’t Want a Sales Pitch with Cloudflare

1. Personalization That Works: Winning Over the Modern Buyer Who Doesn’t Want a Sales Pitch Jessica Kao Sr Director - MOPs and MarTech Cloudflare Inc.

2. Are you B2B or B2C or both?

3. Have you hired your first marketing hire?

4. 75% of B2B buyers don’t want to talk to a salesperson -Gartner

5. Millennial buyers control the budget and they want to self-educate

6. B2B buyers are becoming more like B2C buyers. They want to self-serve on digital channels for discovery and education

7. Focus on digital properties

8. Website Social Media Email In-Product Text

9. Responding to digital signals and buying behavior is the key to winning

10. Build a personalization-first GTM strategy

11. Cost of Content Latest tools like AI are significantly reducing the cost of creating and delivering content 2000s 2010s 2024

12. Your first marketing hire should be a behavioral economist

13. Do you remember our question about whether your focus was B2B or B2C?

14. We've designed this conversation to be uniquely personalized to you.