SaaStr Annual 2024: The SaaS Benchmarks for Growth & How Pricing Can Accelerate this in 2024 and Beyond with Paddle

This talk will cover Paddle’s growth predictions for SaaS in 2024 and beyond, drawing on revenue data from over 38,000 SaaS businesses. It will also cover the impact of a well-thought out pricing strategy in a low-growth environment, along with actionable steps for implementation. Finally, it will cover the stories, data-driven insights, and strategies that top-performing companies have relied on, to get ahead in today’s market.

1. The SaaS Benchmarks for Growth & How Pricing Can Accelerate This in 2024 and Beyond Andrew Davies Chief Marketing Officer Paddle Vivien Shao Pricing Consultant Price Intelligently by Paddle

2. So, what’s going on? Profitwell B2B SaaS Index B2B CAGR since 2019 Source: Profitwell by Paddle, Subscription index as of 06/01/2024

3. So, what’s going on? Profitwell B2B SaaS Index B2B CAGR vs Interest Rates Source: Profitwell by Paddle, Subscription index as of 06/01/2024

4. State of SaaS in 2024 Profitwell B2B SaaS Index H1 CAGR: 2022 vs 2024 Source: Profitwell by Paddle, Subscription index as of 06/01/2024 B2B: 11% CAGR

5. Big and scary? Story, ICP…. AI. Specific and complex? Pricing, Localisation, NRR So, what can we do about it?

6. Pricing strategies to consider in a low-growth environment Focus on expansion revenue through price increases and upgrades and add-ons.

7. Pricing strategies to consider in a low-growth environment Focus on expansion revenue through price increases and upgrades and add-ons. Revisit your pricing structure and value metrics, and consider implementing some level of usage-based pricing.

8. Pricing strategies to consider in a low-growth environment Focus on expansion revenue through price increases and upgrades and add-ons. Revisit your pricing structure and value metrics, and consider implementing some level of usage-based pricing. Tap into international markets through price localization.

9. Don’t settle for slow-and-steady Build a pricing muscle NOW Chase international growth Key Takeaways