Sales audit 2.0_en

Sales Audit - Executive summary
Why is it important and essential?

1. EXECUTIVE SUMMARY
SALES AUDIT

2. WHAT IS SALES AUDIT?
Sales Audit is a comprehensive, systematic, periodic evaluation and
interpretation of business environment, objectives, strategies, principles to
determine the areas of problems or opportunities and to recommend an
action plan to improve the entire sales performance.
The sales audit is performed by a sales auditor, who can come from the
organization or outside the firm.

3. WHY IS IT IMPORTANT?
Usually to evaluate the effectiveness of the entire corporate sales
function, a sales audit helps businesses evaluate the effectiveness
of all sales processes and identify the areas that need to be
improved.
Audits are important, but what do they refer to?
An audit  provides recommendations for improvement after the
thorough assessment of your business’s position in the market. As
an important procedure to ensure quality and optimal
performance, an audit can help determine if they meet the
required sales standards.

4. WHAT MAKES THE DIFFERENCE?
In many ways, a sales audit is similar to the other types of
business audits such as financial or tax audits. However,
there is a key difference between sales and the other types
of audits.

A sales audit is not limited to one aspect of the sales process
rather it involves the detailed review of the entire sales
function. 



This is what makes a business sales audit so crucial.

5. HOW CAN YOU BENEFIT FROM IT?
A sales audit can help you identify the areas of your sales activity that need improving. A sales
audit is a process that improves the overall sales performance and may cover the following areas:
• People
• Processes (incl. back office support)
• Sales channels and distribution
• Sales strategy
• Marketing
• Measurements
• Compensation plans
• Client satisfaction

6. SALES AUDIT CAN HELP TO IMPROVE ROI
A sales audit helps businesses find out about the strengths and
weaknesses of their sales function and the ways to improve their
overall sales strategy. Shortly, a business sales audit can help make
better sales decisions. This will ensure your business increase sales
growth. A periodic analysis of what is working and what is not, a
sales audit is digging into the sales process identify opportunities,
trends, bottlenecks and barriers.
If sales audit is performed correctly, it can help the solid
improvement of sales ROI.
 

7. DO IT ANNUALLY
Many businesses make the mistake of not performing sales
audit at all.
The best option is to deliver annual sales audits that allow
you to stay on top of good business decisions and may help
improve sales effectiveness by 25% in 90 days !
 

8. BACKGROUND
ATTILA NÉMETH, FOUNDER, CEO
In the past three decades built up and managed several IT, telco greenfield and large
organizations achieving massive market share in different ICT businesses.
Result-focused and entrepreneurial business professional offering more than 25 years of success
driving sales, global account management, marketing and enterprise relationship management in
domestic and international markets in CEE.
Specialties: Revitalizing underperforming telco and info communication operations, strategic
planning and analysis, change management, domestic and international operations, regional
sales network and marketing management, major account (including public sector) management.
Strategic consulting, P&L responsibility, sales strategy development and setting up greenfield
operations.
Guest lecturer at Óbuda University. (Subject: Startup Management)

9. CONTACTS
▸Santec Consulting

Attila NÉMETH , Founder, CEO



e-mail: [email protected]

mobile: [phone]



Credentials: upon request