Sales letter

Sales letter - Definition, Purpose,AIDA, Sample Sales Letter, Format, For effective Sales Letter

1. LEKSHMI NATH B LETTER

2. SALES LETTER A sales letter is a form of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman

3. Purpose of sales letter Direct sale in case of mail order business To market new product in potential market To obtain an enquiry To build good will To prepare the ground for the visit of sales man To reach sale resistant customers To expand the market

4. AIDA Attention It must prevent itself from being discarded in an unopened state. The reader’s attention must be captured immediately. Here are few opening statements that may be used: This letter is to warn you about….. “This book is now yours”. “From this moment onwards life is going to be one long party’’

5. 2. Interest Arouse the curiosity of the reader A few ways of creating interest are: “Our product offers global standard at local prices’’ ‘’Using our washing machine is a hands-free experience’’

6. 3. Desire The letter should create desire because of the prestige, profit, accessibility and usefulness of the product.

7. 4. Action The aim of every sales letter is to get the reader to do what you want them to do such as:- place an order, click on the website, make a telephone call etc. ‘’Hurry! Special offer closes on….’’ ‘’Offer open up to…..’’ ‘’All you have to do is call’’

8. From: ________ ________(Name of the company and address of the sender) To: ________ ________(Name and address of the recipient) Date___________(date of the issue of the letter) Dear___________(name of the recipient)

9. We at_________(introduce the company)________(introduce the new product). We can assure_______(give details of the product and discuss its feedback and market value). Hereby we humbly want you to_________(express the motive of writing the letter). We assure you that you will be satisfied with it results. One of our sales men will be ready to help you out with explaining about the product and will help you with the orders. Thanking You, Sincerely, __________ __________(name and designation of the sender)

10. For an Effective Sales Letter….. Style and tone of the letter Confusion and chance of errors Formal letter Relevant information Avoid being funny and clever Diversion from the major point