Sales promotion ppt

Sales promotion

1. SALES PROMOTION BY ANNESHYA GHOSH DIPANKAR PRAMANIK SOURADIPA GHOSH SUBHAM ROY TIRTHANKAR MANDAL

2. CONTENTS PROMOTIONAL MIX SALES PROMOTION TOOLS & TECHNIQUES STRATEGIES PUSH PULL

3. SALES PROMOTION T he set of marketing activities undertaken to boost sales of the product or service P rocess of persuading a potential customer to buy the product .

4. RAPID GROWTH OF SALES PROMOTION Sales promotion tools are used by organizations, including Manufacturers Distributors Retailers Not-for- profit institutions Targeted towards final buyers

5. TOOLS OF SALES PROMOTION CONSUMER ORIENTED PROMOTION TOOLS Free samples Coupons Exchange scheme Discounts Premium offers Personality promotions Installment sales

6. Trade-oriented Sales Promotion Cash bonuses Stock return Credit terms Dealer conferences Dealer trophies Push incentives

7. ADVANTAGE OF SALES PROMOTION PRICE DISCRIMINATION EFFECT ON CONSUMER BEHAVIOUR LURING NEW CUSTOMERS WITH PRICE DISADVANTAGE OF SALES PROMOTION INCREASE PRICE SENSITIVITY SHORT TERM ORIENTATION

8. Push strategy A push promotional strategy involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase. "Taking the product to the customer”

9. Examples of push tactics Trade show promotions to encourage retailer demand Direct selling to customers in showrooms or face to face Negotiation with retailers to stock your product Efficient supply chain allowing retailers an efficient supply Packaging design to encourage purchase Point of sale displays

10. Pull Strategy A pull promotional strategy uses advertising to build up customer demand for a product or service It could be explained by this line “Let the customers to come to you”

11. Procedure of Pull Strategy

12. Advertising strategies that include mass media promotion of a product Word of mouth Referrals Sales promotion and discount Customer Relationship Management Procedure of Pull Strategy

13. CONCLUSION SALES PROMOTION REFFERS TO NON RECURRING AND SHORT TERM SALES ACTIVITY OTHER THAN ADVERTISING. QUICK RETURNS & ATTITUDINAL CHANGE ARE THE CAUSE OF GROWING POPULARITY OF SALES PROMOTION. SALES PROMOTION METHODS OR SCHEME ARE USED AT MAINLY THE LEVEL OF DECLARES, CONSUMERS AND SALESMAN .