Salesmanship

Presentation on Salesmanship.

1. Welcome To Our Presentation

2. Group Name: BLUE STARS 2

3. Group members 1.YESMIN SULTANA 3. LUTFAR RAHMAN AKAS ID# 14102555 ID# 14103005 Program : BBA Program : BBA 2. MAHFUZUR RAHMAN ID# 14102542 Program : BBA 3

4. Presentation Topics “ SAlESMANSHIP ”

5. Part 1- About Salesmanship's Context

6. Part 1 About Salesmanship's

7. What Is Salesmanship Salesmanship refers to the practice of investigating and satisfying the needs of customers using a fair, sincere, mutually beneficial and efficient process, according to the Business Dictionary. Its goal is a long-term, productive relationship with customers.

8. TYPES OF SALESPERSON Manufacturer's salesman Wholesaler's salesman Retailer's salesman Indoor salesman Traveling salesman Special salesman

9. ESSENTIALS OF EFFECTIVE SELLING Qualities of good salesman Knowledge of customer Buying motive Knowledge of selling process Knowledge of product Knowledge of business and organization

10. Types of Consumer Producers Reseller Government Agencies Institutions Consumers

11. Features of Salesmanship Salesmanship is an art Personal service Art of attracting and persuading customers Art of converting desire into necessity Buyer’s confidence Consumer satisfaction Establishment of permanent relations Service for producer, distributor and consumer Mutual benefit Educative process

12. Importance of Salesmanship Important to producers Important to customers Important to salesman Important to government Important to society

13. Scope of Salesmanship transport repairing teaching painting banking legal medicine insurance, etc. Salesmanship in its higher levels includes the subject-matter of :- product knowledge, knowledge of customers, training and control of salesman, organization and management of sales departments, etc.

14. Advantages of Salesmanship Salesmanship helps in preventing the piling up of huge stocks. Salesmanship helps in creating demand for the goods which leads to increase in production. Salesmanship is the best means of two-way communication b/w the company and customer. Increase in sales helps to increase the profits. Increased sales induced business activity which provides more employment and higher income for the community. Consumers are benefitted as salesmen provide them great deal of useful information.

15. Limitations of Salesmanship High cost of personal selling. Salesmanship adopts the methods of pressure selling. Good and competent sales person are scarce.

16. Part- 2 Personal Selling

17. Personal Selling According to American Marketing Association, “oral presentation is a conversation with one or more prospective customers for the purpose of making sales.” It is most important of all the market efforts of an enterprise because through personal selling consumers are encouraged more.

18. Characteristics of Personal Selling It is the method of direct selling . It involves oral communication between buyer and seller. In personal selling, the seller wants to convince the buyers to sell his product. It involve the sale of goods and services personally. It is most effective tool of increasing the sales. It helps in providing many important information to the enterprise regarding the market. It is essential for the survival of business.

19. Nature Or Functions Of Personal Selling Making sales Advertise the new product Service to customers Executive functions Records of the sales Collect statistics

20. Importance of Personal Selling Helpful in selling Demonstrating the product Helpful in removing the doubts & confusions of customers Helpful in communication Knowledge of prospective buyers Important from buyer’s point of view Important to the society

21. Limitations of Personal Selling Increase in the cost of sales Difficulty of reporting at right time Lack of efficient salesman

22. Types Of Personal Selling Selling for retailer or consumer salesmanship Selling for wholesaler or merchant salesmanship Selling for manufacturers

23. Qualities Of Sales Executives Ability to define position’s exact functions and duties in relation to the goals the company should expect to attain. Ability to select and train capable subordinates and willingness to delegate sufficient authority to enable them to carry out assigned tasks with minimum supervision. Ability to utilize time efficiently. Ability to allocate sufficient time for thinking and planning. Ability to exercise skilled leadership.

24. TIPS FOR BEING A GOOD SALESMAN LISTEN, LISTEN, LISTEN & LISTEN TO YOUR CUSTOMERS

25. DO YOU HAVE ANY QUESTION?