Samosa King Pitch Deck

Samosa King Investor Pitch Deck Created by Ekaa Pitch Deck

1. INVESTOR PITCH DECK
March 2020
1
copyright©2020SamosaKing

2. 2
ABOUT SAMOSA KING
•SAMOSAastheCoreCuisine,SAMOSAKINGhaslimitedcompetitionandalmostnilcompetitionin
TelanganaandispoisedtodistinguishitselfintheIndianSubcontinentandacrosstheglobe.
•“SAMOSAKING”presentsthediversityofSamosastotheneighbourhood.Wehavebeenableto
expertise22VarietiesoftastyandHygieneSamosas.
•WewillstartfromHyderabadandwillmovealloverIndiathroughourFranchisemodel.
•SAMOSAKINGproposestotakeitsbusinessmodelbeyondaFranchiseModelandamodelthatwill
ensure&increasetheprobabilityofsuccess.
•OuraimistoexpandandbecomeahouseholdsnackacrossPANIndiaviaourownstoresand
franchiseeoutlets.
•WewillstartfromHyderabadandwillmovealloverIndiathroughourFranchisemodel.
•SAMOSAastheCoreCuisine,SAMOSAKINGhaslimitedcompetitionandalmostnilcompetitionin
TelanganaandispoisedtodistinguishitselfintheIndianSubcontinentandacrosstheglobe.
•SAMOSAKINGproposestotakeitsbusinessmodelbeyondaFranchiseModelandamodelthatwill
ensure&increasetheprobabilityofsuccess.
copyright©2020SamosaKing

3. 3
Shortage of supply vis-à-vis
demand
Current solutions provide limited accessibility to
the product
Expensive and tedious to maintain logistics chain of
FMCG product
Lack of options in terms of
variety
PROBLEM
copyright©2020SamosaKing

4. copyright©2020SamosaKing
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•Innovative and New products
•Preparing and Supply of Raw Samosa
•Shelf life of around 45 days
•Consistence Quality and Hygiene
•Centralized Marketing and Branding
•Tracking of Inventory at Outlets
•Timely supply of Raw Samosa’s
•Easy to operate & Manage
•No Wastage
•No prior Food Industry experience required
•Low investment, Low Risk and High income
•35-40% profit margin
•Almost nil dependency on Cooking Staff
•Centralized Accounting Marketing
•Advertising and other supports
•Innovative and New tasty
Products
•Quality and Hygiene food items
•Online Order/Door Service
SOLUTION
Central Cloud Kitchen Franchise Outlet Consumer

5. PRODUCTS
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•Paneer Cheese Samosa
•American Cheese Samosa
•Veg Biriyani Samosa
•Dum Aloo Samosa
•Spicy Noodle Samosa
•Mixed Veg Samosa
Non-Vegetarian
•Chicken Samosa
•Chilli Chicken Samosa
•Chicken Biriyani Samosa
•Chicken AvakayaPickle Samosa
•Chicken Alfredo Samosa
•MakhaniChicken Samosa
•Mutton Gobi Samosa
•Mutton Avakayapickle Samosa
•Mutton Biriyani Samosa
•Egg BhurjiSamosa
•Ajmer Kalakand Samosa
•Milk Kalakand Samosa
•Choco Coconut Samosa
•5 Star Chocolate Samosa
•Mixed Dates Dry Fruits Samosa
•Dry Fruits Pure Ghee Poornam
Samosa
Vegetarian Desserts
Company formed with a purpose of presenting the diversity of
samosas across India through our cloud kitchen.
copyright©2020SamosaKing

6. BUSINESS OPPORTUNITY
6
Samosa is top ranking foods across
major metropolitan in India.
(Uber eats forecast report, 2018)
2020 =
Indian Food
Market Value
540
Billion$
2020 =
Indian Online
Food Market
8
Billion$
copyright©2020SamosaKing

7. FRANCHISE BUSINESS MODEL
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Franchise Investment Cost (Single Outlet) -12 Lakhs (Non Refundable)
Space -150-200 Square Feet
Staff -4 Employees
Expected Monthly Sales -3.75 Lakhs
Project Margin Monthly -35-40%
Support from Samosa King:-
Innovate and New products
Complete shop setup
Documentation of Franchise
Marketing and Branding
Ontime supply of Raw Samosa
FOFO (Franchise Owned Franchise Operated) -The Company rents out the brand
to the franchise outlet for a particular non-refundable sum And for a pre-agreed
time period. Prices and merchandising are decided by the company.
copyright©2020SamosaKing

8. FRANCHISE BUSINESS MODEL
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Franchise Investment Cost (Single Outlet) -2 Lakhs (Non Refundable)
Space -50-75 Square Feet
Staff -1 Employee
Expected Monthly Sales -1.35 Lakhs
Project Margin Monthly -30-33%
Support from Samosa King:-
Innovate and New products
Supply of Samosa Tower and Warmer box
Documentation of Franchise
Marketing and Branding
Ontime supply of Samosa
FOFO (Franchise Owned Franchise Operated) -The Company rents out the brand
to the franchise outlet for a particular non-refundable sum And for a pre-agreed
time period. Prices and merchandising are decided by the company.
Quick Service Outlet
(Takeaway)
Samosa Tower Warmer Box
copyright©2020SamosaKing

9. COMPETITION SLIDE
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Healthy
Unhealthy
Low PriceHigh Price
copyright©2020SamosaKing

10. 10
BUSINESS EXPANSION PLAN
1
Apr -Jun
3
5
TelanganaCity Coverage
Total Franchisee Outlet
Total Company Owned
Outlets
Central Kitchen
Jul -Sep Oct -Nov Nov -Dec
3
17
2
Telangana + Andhra
Pradesh
South Indian Cities
South + North
Indian Cities
59
3
4 6
3
34
2020 -21
1-Year Outlook
0
Total Quick Service
Franchisee Outlet
5 5025
copyright©2020SamosaKing

11. FINANCIAL DYNAMICS
11
Apr - Jun Jul - Sep Oct - Nov Nov - Dec
CAPEX to set up own stores 27.00 - - -
Operational Cost per quarter Fixed15.00 15.00 15.00 15.00
Other Cost per quarter 2.00 2.00 2.00 2.00
Inflows per Quarter (Franchise+Own
Stores+Quick Stores)
38.93 41.98 71.61 63.19
EBITDA 21.93 24.98 54.61 46.19
-
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
In INR Lacs
copyright©2020SamosaKing

12. INVESTMENT ASK
Investment Ask for INR 50 Lakhs
in return for 25% Equity
Investment Spending Plan
12
27 Lakhs
Opening and Managing New Outlet (3 No.)
Marketing and Branding
Operational Cost of Central Kitchen For (1
st
Quarter)
15 Lakhs
5 Lakhs
Others
3 Lakhs
copyright©2020SamosaKing

13. Thank you
13
copyright©2020SamosaKing