SAMPLE BUSINESS PLAN

This is to show a sample business planning for High School Students.

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the
BUSINESS
PLAN

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SECTION 1
EXECUTIVE SUMMARY

Anime are Japanese animated productions featuring hand-drawn or computer
animation. The word is the abbreviated pronunciation of "animation" in Japanese, where
this term references all animation. In other languages, the term is defined as animation
from Japan or as a Japanese-disseminated animation style often characterized by
colorful graphics, vibrant characters and fantastic themes. Arguably, the stylization
approach to the meaning may open up the possibility of anime produced in countries
other than Japan. For simplicity, many Westerners strictly view anime as an animation
product from Japan.
Anime stuffs are continuously growing in comics, pins, laces, bags, and others. It
has been a way to express someone’s greatness through fantasy. Anime fans continue
to be avid. Sometimes they tend to replicate the character they pursue in such a way
called ‘Cosplay’.
Filipinos really love anime. It is a way of life, a life which makes every single
anime believers extraordinary. Here’s ジョシュア ’s Anime Store to bring you the finest
anime products which are proudly Philippine-made in the lowest price. RYOUKAI!

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SECTION 2
PERSONAL DETAILS

THE PROPONENT S


RAMIL JOSHUA B.
BERNARDO

He was born in May 29, 2000 in Jose Fabella Hospital,
Manila. His parents are Ramelo I. Bernardo and Lorna B. Bernardo. He is currently
studying as a Grade 9 student in Muntinlupa Business High School. In the future, he will
be a successful cartoonist for being good in drawing and sketching.


LEODIGARIO CORONEL
ARELLANO

He was born in April 24, 2000. He is the third among the
children of Leodigario and Carlota. He finished his
primary at Sucat Elementary School Annex. As a 14 year old boy, he is currently Grade
9 studying in Muntinlupa Business High School. To be a successful Electrician is what
he wants to be.

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JOSHUA G.
BARCE

He was born in October 22, 1999. He lives in West
Cupang, Muntinlupa CIty. He finished his primary at
Cupang Elementary School Annex. As a 15 year old boy, he is currently Grade 9
studying in Muntinlupa Business High School. To be a successful Businessman is what
he wants to be.


THE ADVISER

MRS. MARY ANN JOHNLYN
TOLENTINO-DALIMOT

She graduated with a degree of Bachelor in
Business Teacher Education major in Business
Technology in Polytechnic University of the Philippines
in year 2008. She is former student of Muntinlupa
Business High School (formerly PEDHS – Annex) and
she is now one of the Business Teachers that teaches Entrepreneurship and Business
Planning in her Alma Mater.

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SECTION 3
OVERVIEW OF THE BUSINESS

Muntinlupa’s leading anime store brings you the finest products which are
Filipino-made with quality materials. We sell anime-influenced products like anime
comics/magazines, pins, laces, and stickers. Founder Joshua Bernardo saw Filipino’s
endless support to anime through those stuffs. We believe that in anime, simple things
turn to extraordinary.



NAME OF THE BUSINESS















We name our business as “Joshua’s Anime Store” in which “ジョシュア ” means
Joshua. We offer anime stuffs for anime fans out there.
SECTION 4

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BUSINESS PLAN PROPER

THE NEEDS
The information below shows the problem/need of the business plan based on
the gathered data.
1. IN-DEMAND ANIME STUFFS
Because of high demand of anime-related stuffs, our shop is open to bring
you the finest products.

2. WEARABLE ANIME ACCESSORIES
Accessories tend not to be wearable if its designs don’t look good with the
eyes of the buyer and the people around.

3. PROUDLY FILIPINO-MADE ITEMS
All the stuffs produced are proudly made by Filipinos specially the students of
Muntinlupa Business High School.

4. ONE-STOP SHOP
To be able to bring those anime products, a shop with all these items on sale
is needed.


VISION, MISSION AND VALUES

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The information below shows the mission, vision and values based on the
prepared product concept.
VISION: “We envision students satisfied with the greatness provided by anime in
a fashionable way.”
Through our shop, we can see that students of MBHS and other customers will
enjoy th greatness from anime.

MISSION: “To provide fun, excitement and joy through the assortment of anime
stuffs and accessories.”
Through our shop, we can bring the finest anime stuffs and accessories for our
school and for other customers that is considered Filipino-made.

VALUES: “We value integrity as whole and as a team, passion to heart and
mind, honesty with all the actions we do, quality to give the customers
the best, accountability with each other, and leadership”
We work as a whole with strong emotions, fairness and straightforwardness of
conduct, excellence, responsibility, and leadership for the benefit of the Anime
fans out there.

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MARKETING PLAN
The information below shows the marketing plan A, B, and C based on the product
concept and data gathered. It includes the features of the product or service, the target
audience and the marketing strategies.

MARKETING PLAN A
Product
The product we want to implement is about Anime stuffs and accessories. These are
Comics/Magazines, ID laces, pins, and stickers. All are with customized designs.
Sample ID Lace

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Sample Comics/Magazine






Sample Pins

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Sample Stickers









Target Market
The products are to be sold to:
MBHS Students from lowest level to highest, with age range of 12-16 years old, and
who love anime stuffs and accessories.
MBHS Teachers who work for the school at the faculty and who are interested to anime
stuffs and accessories.
Anime Fans who are outside-the-school customers and who really love anime stuffs
and accessories.

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Competitors



Comic Alley
Comic Alley is the no. 1 Anime Shop in the Philippines. It is the largest anime shop with
more branches nationwide. It is open Monday to Sunday, 10:00am-9:00pm.


Comic Quest
Comic Quest is a large, friendly comic book store for serious collectors or casual
readers who are tired of dealing with the high prices you find at other comic book stores.
Owned and staffed by enthusiastic comic book collectors and readers, Comic Quest
carries one of the largest selections of comics, back issues, action figures, statues,
movies, books, posters, model kits and graphics novels.
Our knowledgeable staff is always on hand to answer any questions. Special orders are
always welcome and we pride ourselves on our extension eBay auctions with over 5000
positive feedbacks from satisfied customers.

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MARKETING PLAN B
Comparison Chart of Competitors
COMPARE


Market Share % Good Good
Quality Good Good
Location Good Good
Size of Facility Large Medium
Prices Average Average
Reputation Good Good

Pricing
Our store will charge for the good of the MBHS students. It means that our prices will be
affordable for students who seem to be our target market. Basically, the pricing is based on
the product’s raw price plus a small percentage of interest.
Our competitors charge in average. It means that their prices depend on market demand
for their avid customers. They charge this way to maintain the competitiveness to the business
world.
Advertising
Our store will use the following tools of advertisement:
We will use telephone. This is for a better customer communication.

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We will use newspaper ads. This is for the customers to know that our branch is already
open. It would last for a month.
We will use posters, signs and billboards. This is for potential customers who walk near
the shop, know more about our products.
Sample Poster










We will use free publicity. This is for other customers outside the school to know the
updates to a certain item.
We will use public relations. This is to easily present the product to friends, families, etc.
We will use sales promotions. This is to capture the pockets of our valued customers.

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MARKETING PLAN C
Public Relations
To be able to get the attention of the potential customers, we can use the following:
Newspapers. It should tell the customers that a new school-made accessory shop is now in
the land. It includes the store’s location, the date of store launching, and the store
representative.
Promotions. We will use flyers and posters to present our products with particular discounts,
special prices, etc. to our valued customers.
Sample Flyer

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For our products to reach the hands of the customers, we will use the following:
We will use Special Prices. This is to attract potential customers to buy a specific item
especially to MBHS students.
We will use Double Offers. This it to attract customers to buy two or more products with a
single price.
We will use Event Offers. This is to attract students to join a specific event especially with
the Anime Calendar of events and buy an item in a discounted price.
Anime Events like:

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INPUT
ID Lace Designs
Pin Designs
Sticker Designs
Comics/Magazine
Designs
Raw Materials
TRANSFORMATION PROCESS
Gathering of all Designs and Materials
Manufacturing the Designs with the
Materials
Segregation of the products made
OUTPUT
FINISHED PRODUCTS:
Anime ID Laces
Anime Pins
Anime Stickers
Anime
Comics/Magazines
OPERATIONAL PLAN / PRODUCTION AND TECHNICAL PLAN
The chart below shows our own production paradigm based on our product concept.














The Production Paradigm
Designs for the ID Lace, Pin, Stickers and Comic details will be drawn. After accepting
all the designs, it is time to know the materials to be used. It will be manufactured by
machines like printer, etc. All the items will be segregated according to their kind: laces to
laces, pins to pins, etc.

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ORGANIZATION OR MANAGEMENT PLAN
In this part, you will know our own organizational / management chart based on our
chosen business.

Organizational Chart

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Contribution in the Business
POSITIONS DUTIES AND RESPONSIBILITIES
1. President responsible for ensuring that its staff are aware of and fulfill
their governance responsibilities, comply with applicable laws
and bylaws, conduct board business effectively and efficiently
and accountable for their performance.
2. Financial Staff /
Graphic Designer
in charge of finance-related duties / responsible for creating
design solutions that have a high visual impact. The role
involves listening to clients and understanding their needs
before making design decisions.
3. Sales Staff / Art
Designer
in charge of sales-related duties / responsible for producing
innovative ideas for the visual elements of advertising
campaigns in all kinds of media





SECTION 5
SUSTAINABILITY

This part shows the financial plan, projected cost revenue, projected revenue, projected
income statement, and cash flow.
FINANCIAL PLAN
Capitalization
ジョシュア ’s Anime Store, the initial capital is P 22,000.00. There will be 3
members. Each of the members shall share P 7,333.33.

Monthly Expenses
The table below shows our projected expenses per month during the initial year
of our operation based on our product.

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Table 1 MONTHLY EXPENSES
FIXED COST JANUARY FEBRUARY
Rental P 500.00 - P 500.00 -
Salaries: 1,120.00 - 1,120.00 -

(A)TOTAL FIXED COST 1,620.00 - 1,620.00 -

VARIABLE COST (Month)

Raw Materials
ID Lace P 3,600.00 - P 1,200.00 -
Pin 2,880.00 - 840.00 -
Sticker 1,800.00 - 300.00 -
Comics/Magazines 10,000.00 - 5,400.00 -
Telephone Bill --- ---
Electricity --- ---
Water --- ---
Transportation 160.00 - 200.00 -
Miscellaneous 1,000.00 - 1,500.00 -
(B)TOTAL VARIABLE COST 19,440.00 - 9,440.00 -
(A+B)TOTAL MONTHLY COST
P 21,060.00 - P 11,060.00 -

Table 1 shows the projected expenses per month during the initial year of operation. It is
noted that fixed cost is lower than the variable costs.

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Computation of Projected Cost and Revenue
Table 2 PROJECTED REVENUE
Types of
Product/s
Costing
Projected Daily Projected Monthly Yearly
Volume Revenue Volume Revenue Projected
Daily ( C x PVD )
Monthly
( DR x 30 )
Revenue
( PVD x 30 ) ( MR x 12 )

C- 15.00

C- 120.00

C- 3,600.00 C- 43,200.00
ID LACE M- 35.00 8

240

SP- 50.00

SP- 400.00

SP-12,000.00 SP-144,000.00

C- 10.00

C- 80.00

C- 2,400.00 C- 28,800.00
PIN M- 15.00 8

240

SP- 25.00

SP- 200.00

SP- 6,000.00 SP- 72,000.00

C- 7.00

C- 70.00

C- 2,100.00 C- 25,200.00
STICKER M- 5.00 10

300

SP- 12.00

SP- 120.00

SP- 3,600.00 SP- 43,200.00

C- 100.00

C- 500.00

C- 15,000.00 C- 180,000.00
COMICS M- 20.00 5

150

SP- 120.00

SP- 600.00

SP- 18,000.00 SP- 216,000.00
Total
C- 770.00

C- 23,100.00 C- 277,200.00

31

930

SP-1,320.00

SP-39,600.00 SP-475,200.00
Legend: Cost - C Mark-up - M Selling Price – SP

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Table 2 & 3 showed the projected cost and revenue by month. Based on the table the
Total Revenue is P475, 200.00 the combined fixed and variable cost. It indicates that
ジョシュア ’s Anime Store has the great potential of generating profit.

Table 3 PROJECTED COST REVENUE
Jan Feb Mar Apr May Jun
Revenue 39,600.00 39,625.00 40,000.00 40,300.00 36,200.00 32,615.00
Cost 21,060.00 11,060.00 11,060.00 11,060.00 11,060.00 10,582.00
Projected
18,540.00 28,565.00 28,940.00 29,240.00 25,140.00 22,033.00
Net Profit


Jul Aug Sep Oct Nov Dec Total
35,303.00 37,525.00 38,630.00 44,002.00 44,700.00 47,000.00 475,500.00
11,111.00 11,667.00 11,084.00 10,530.00 10,000.00 9,500.00 139,774.00
24,192.00 25,858.00 27,546.00 33,472.00 34,700.00 37,500.00 335,726.00

Table 4 shows that the months from July to September are considered leading months.
It is assumed that the business grows by its monthly profit because of old and new consumers
of the products. According to the table shown above, January to June are non-peak months
(5% loss from the previous month is computed) whereas July to December are peak months
(for ___, 10% increase of sales from previous month and 20% for the latter months).

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Computation of the projected income statement for the year ended and cash flow for
the first quarter of the year based on our product concept

PROJECTED INCOME STAT EMENT
FOR THE YEARS ENDED

2015 2016
REVENUE P 475,500.00 P 489,765.00
Cost /
Expenses
139,774.00 143,967.22
Projected Net
Income
P 335,726.00 P 345,797.78

Projected Income for the year is expected to by at least rise by 3%.

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CASH FLOW 1
ST
QUARTER OF 2015
January February March
Cash Balance Beginning 22,000.00 18,540.00 28,565.00
Cash Inflows
39,600.00 39,625.00 40,000.00
Net Income
Cash Outflow
Fixed Cost 1,620.00 1,620.00 1,620.00
Variable Cost 19,440.00 9,440.00 9,440.00
Cash Balance Ending 18,540.00 28,565.00 28,940.00

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SOCIAL IMPACT
In this part, the social impact of our chosen business is shown by answering the
following questions:

1. What is the desired outcome of your business as stated in your vision
statements?

According to our vision statements that is “We envision students satisfied with
the greatness provided by anime in a fashionable way.”, the desired outcome of
our business are students, teachers and other customers coming back to buy our
student-made/ school-made anime products which boost their greatness being part
of the Muntinlupa Business High School community. Customers who wear our
products can be easily identified as ANIME LOVER.

2. What are the business activities and its corresponding social impact? Write
it in the appropriate column.
Business Activity Social Impact
1. Bring Your Own Customized Design
Customers will have fun creating
their own anime design. This
activity measures our customer’s
creativity.

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2. Discount Offers
Customers will get our products
to their hands in a lower price.
This is what usual customers
want to happen.
3. Volunteer Student Workers
Our shop allows students who
seem to be customers, to work
with us in spreading our school
pride and identity. This benefits
them because aside from earning
allowances, they can enjoy their
time working with other students
of our school.
4. School event-related Products
Customers will be excited for
coming products which are
related to a certain event in our
school like English Week, Filipino
Week, etc.

3. What are your business programs directly benefiting the following
stakeholders?
a. Employees
For student employees, they can be a competitive person joining our shop,
ready to face the challenges in their lives being a mature person. They are
already earning in their young age. Earning will be easy for them because they
are working with their schoolmates or classmates.

b. School
It mostly benefits our school. Aside from boosting the student’s pride and
identity being part of Muntinlupa Business High School community, our shop

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provides advertisements that can encourage outsiders to enter and try our
education system.

c. Community
The community will be proud of the students and for the school. The community
is proud of the students because they used their hardworking skills to earn in
their young age. Students prove that we are nation’s hope. For the school, the
community is proud because it allows students enhance their skills in the
working field, which they truly enjoy with their co-students.