Sample for marketing strategy in India for a retail brand

Marketing strategy sample

1. xx Assumption - India xx 1) Channel: Plan to focus and open more retail stores (EBOs) Increase share of online channel (D2C, e-commerce) 2) Consumer: Capture more non-business customers and female consumers by introducing more relevant product options 3) Product: Extend product portfolio in nonbusiness segment introducing contemporary products with smart features, more color options and collections 4) Marketing Targeted marketing and Regular communication with target customers through a relevant media mix and leveraging single view of customer 1) Channel: Expand retail presence in Metros and tier I cities where Tumi stores are not present 2) Product: Expand product portfolio by launching peripheral range of luxury products to compete effectively with other luxury lifestyle brands 3) Marketing Support brands sales by focused partnerships Eg sponsoring premium events in India 1) Channel: Increase market coverage and penetration Enhance online channel share by creating a separate D2C channel 2) Consumer: Capture more young customers in the school and college bag segment by strengthening brand advocacy and engagement 3) Product: Maintain product differentiation and continuously refresh product lines to support backpack share expansion 4) Marketing Focused BTL initiatives to capture customers from the unorganized segment Leverage single view of customer for targeted marketing campaigns Maintain product and price strategy Maintain the current market share in corresponding service obtainable market for each brand xx xx xx xx xx