Sample of Go-to-Market Proposal business

Good for example of GMP project

1. Your Project Name Go-to-Market / Sustainability Proposal

2. Intro of your capstone team

3. Backgrounder Facts Xxxx % of our potential customers are thriving for new solutions

4. Backgrounder What are you trying to achieve/solve? Is there anything been done before?

5. Intro of your capstone project Why your capstone project is built in the first place? What are the advantages of your capstone project?

6. Screenshots of your app

7. Age range Target Market or Personas Roles Profession Specific Attributes or likings, hobbies

8. Purpose-driven Why your target market needs your solution? Government reasoning Data-driven Stakeholders related and benefitted from your solutions

9. Comparison to similar services/apps Xxxx % better (based on … testing)

10. Commercial Value Business Opportunities Demand & Supplies Your Roadmap Tackling bigger problems in the future Technology Advantages Science Breakthroughs Benefits for long-term Indirect effect

11. Actual local (Indonesia) implementation of the project you’ve done - for the next six months Your Possible Pilot/Trial on the next 6 months Budgeting Timeline Roles

12. Project Milestones for 2021 (to end of year) October Lorem ipsum dolor sit amet, consectetur adipiscing. Lorem ipsum dolor sit. August Lorem ipsum dolor sit amet, consectetur adipiscing. Lorem ipsum dolor sit. December Lorem ipsum dolor sit amet, consectetur adipiscing. Lorem ipsum dolor sit. July Lorem ipsum dolor sit amet, consectetur adipiscing. Lorem ipsum dolor sit.

13. Budgeting - 1 - USD 5k / IDR 70m Category Proportions (max) Budget (max) in USD Team Salary 30% $1.500 / Rp 23.000.000 Research / Operational buying/renting things, p rototyping, i nfrastructure learning/capacity building, survey/FGD/data collections t ransportation expenses Additional salary for external experts, observer, respondents p roductions preparations, tooling l egalities, patent/copyright registration, product certification 100% $5.000 / Rp 70.000.000

14. Budgeting - 2 - USD 10k / IDR 140m Category Proportions (max) Budget (max) in USD All aspects covered in Budgeting - 1 50% $5.000 / Rp 70.000.000 Additional Budget for Team Salary 15% $1.500 / Rp 21.000.000 Additional Budget for Research/Ops 20% $2.000/ Rp 28.000.000 Marketing and Sales 2 0% $2.000 / Rp 28.000.000 Market research and competitive analysis 10% $1.000 / Rp 14.000.000 Future Development / R&D 20% $2.000 / Rp 28.000.000 Other Expenses (taxes, reserves) 10% $1.000 / Rp 14.000.000

15. Sustainability Sales (penjualan): xxx M Project (proyek) : xxx M Subscription (langganan) : xxx M Grants (hibah) : xxx M Soft Loan (pinjaman) : xxx M Rounds of Funding (pembiayaan) : xxx M Running with bare-minimum operations Reducing overhead and unnecessary costs Reducing travel and miscellaneous expenses Choose appropriate services and third-party vendors Sources of Income Efficiency Priority

16. Based on the 5k/10k USD Budgeting, expectations are Expected Runway: x months / x years Expected Headcount: y people Assets: - patent/copyright - data - inventory Expected Runway: x months / x years Expected Headcount: y people Market Positioning: Assets: - knowledge / trained persons - data 5K Funding 10 K Funding