Sample Presentation Assignment on Customer Loyalty

Explore a comprehensive sample presentation assignment on customer loyalty, offering insights into strategies for retaining customers, boosting satisfaction, and driving repeat business. Perfect for students and professionals seeking to understand customer loyalty dynamics.

1. Customer Loyalty Student Name Student ID

2. Introduction It is the measure of how products and services of a company have fulfilled the purpose of customers and their expectations. Customer is loyal when his needs are satisfied.

3. Different Types of Customers Internal- Employees, Groups, Departments within the Organisation. External- end users of the firm’s products or services

4. Reasons for Customer Satisfaction & Loyalty Customer is the king. High loyalty and satisfaction leads to high sales of the business Loyal and satisfied customers help in bringing new customers to the organisation.

5. Factors leading to Customer Satisfaction Price Quality Service Brand Image Features

6. Customer Satisfaction Process Understanding expectations Promising Customers Implementation & Execution of strategies Interacting with customers Monitoring the progress of the customer satisfaction

7. References Aghazadeh, H. (2015). Strategic marketing management: Achieving superior business performance through intelligent marketing strategy. . Procedia-Social and Behavioral Sciences, 207 (12), 125-134. Agnihotri, R., Dingus, R., Hu, M., & Krush, M. (2016). Social media: Influencing customer satisfaction in B2B sales. Industrial Marketing Management, , 153 (12), 172-180. Eid, R. (2015). Integrating Muslim customer perceived value, satisfaction, loyalty and retention in the tourism industry: An empirical study. International Journal of Tourism Research, 17 (3), 249-260. Hollensen, S. ( 2019). Marketing management: A relationship approach. (6th ed.). London: Pearson Education.