IN-THEATRE SOFT DRINK AD
The movie theater seats fill up with a wide assortment of people (hitting every
!Coke demographic); the camera zooms in on the different stereotypical groups:
!the young couple in love, looking adoringly at each other, oblivious to everyone
!around them; a group of wisecracking high school jocks, pushing and shoving,
!making lots of noise; an older couple holding hands, the woman with crutches; a
!dad with his young daughter, a couple of nuns, a group of valley girls, etc. . . .
!
Some time has passed.
The theatre is dark; the movie is playing onscreen, in black & white - a boring
Dickensian scene of people sitting around a table, just talking – old fashioned,
monochromatic, spartan decaying set, starkly lit, floating dust motes, etc. – drab
and depressing. The actors are blasé and spiritless.
!!
Quick shots of the audience members we saw at the beginning: all of them are
now sitting slumped down in their chairs – totally bored, slack jawed, eyes glazed over,
weary and disinterested, seemingly not believing what they’ve gotten themselves into
. . . the old couple are asleep, the nuns are in shock, etc.
Cut to the girlfriend looking up as her boyfriend returns from the concession
stand and hands her a bottle of Coke.
!!
She takes a sip and suddenly, a wide sunny smile breaks out on her face.
Her boyfriend sits down and takes a sip of his Coke, and also smiles.
They then pass their Coke bottles to the person sitting next to them, who smiles,
and passes on the bottles to the next person, and so on down the rows . . .
Each seat is set aglow as that person takes a sip of their bottle, until the entire
section is ignited in multi-colored light.
!!
The audiences has now come alive, laughing and talking, sharing and enjoying
each other in a new environment of pandemonium and bedlam, totally ignoring
the movie onscreen.
!!
Cut back to the screen, where the same boring scene continues to play out.
The actors look at one another as if something is amiss.
One of them, now clearly annoyed at the noisy interruption looks out at the
audience, then directly at the camera; he is angry . . . he raps on the table loudly,
which gets the attention of the theatre audience.
!
Silence.
The boyfriend raps on the chair in front of him in answer.
The actor onscreen stands up and bangs his chair on the floor, making a louder
!noise.