Sample Website Proposal Presentation

This is a sample Website proposal that anyone can use for sending it to client. The context for this sample website was an airline client that wanted a new mini-site developed for their Chinese market. Please feel free to reach out for more information by emailing us at: [email protected]

1. Website''
Sample'Proposal'

2. Website Requirements
Chinese'language'mini-site'that'has'link'from'corporate/brand'site'and:'
•''Linked'to'our'Chinese'booking'site'to'spur'online'sales;''
•''Comprise'des<na<ons'and'a=rac<ons,'such'as'London,'Spain'and'New'York''
•''Comprise'of'travel'blogs'or'write-ups'by'some'of'our'sponsored'Media'FAM''
•''Will'have'contests'and'prizes/freebies'to'give'out''
•''Will'contain'some'local'news'or'local'press'releases''
•''Will'feature'ar<cles'on'lifestyle'consistent'with'our'brand'posi<oning''
•''Engage'social'media'and'sign-on'for'e-news''
•''Occasional'<e-ups'with'na<onal'Tourism'Boards''
•''A'sec<on'on'key'corporate'news'
'

3. Website Purpose
The'purpose'of'this'mini-site'is'to'develop'a'valuable'set of
information sources'that'provides'travelers'with'informa<on'and'
news'about'China'(and'building'synergy'with'your'brand).''
This'website'will'also'serve'as'a'local'social'environment'that'
allows'for'travelers'to'discuss'and'chat'about'travel'related'
topics''

4. Website'
Structure'&'
Design'

5. Website Design
Your'website'is'more'than'just'an'overview'of'your'company;'it’s'digital branded content
that'informs'and'engages'your'digital'audience'and'ul<mately'affects'their'buying'
behavior'and'percep<on'of'your'Brand.''
'
With'nearly'2.5'billion'internet'users'in'the'world,'and'more'than'20%'are'using'the'
internet'in'China'you'need'to'carefully'consider'your'website'op<ons.'Consider'such'
elements'as;'access'from'either'a'PC'or'mobile'device,'English'or'Chinese'language,'
Brand'vs.'eCommerce'focus.''
'
We'can'provide'a'full audit of your
current website,'make'recommenda<ons'
for'improvement,'and'create'and'
implement'a'new design'to'be=er'deliver'
your'Brand’s'communica<on'messages.'
'

6. Proposed Site Map for Mini Site
• The'following'site'map'is'proposed.'The'site'map'may'change'during'the'
development'of'the'website.''
• Home'Page'–'including'an'introduc<on,'booking'module,'subscriber'sign'up'
form,'related'news,'promo<ons'and'social'modules''
• Ar<cle'Pages'–'up'to'10'Search'Engine'op<mized'ar<cle'pages'providing'
informa<on'to'visitors'searching'the'web'looking'for'informa<on'on'your'
firm,'tourism'or'China'travel''
• A'Web-blog'(Blog)'page'for'addi<onal'informa<on'and'to'assist'your'SE'
Op<miza<on'efforts'A'Newsle=er'sign'up'page''
• A'Contact'Us'page–'including'your'company'address,'phone,'fax,'and'an'
online'contact'form'to'minimize'spam'email'messages''
• A'detailed'Site'Map'–'an'outline'of'your'website'to'aid'both'people'and'
Search'Engines'finding'your'web'pages''

7. Proposed Design Elements

8. Site'
Promo6on'&'
Budget'

9. Marketing Approach & Focus
Much'efforts'has'gone'into'the'scoping'
and'our'subsequent'build'of'the'mini'site'
but'you'should'also'consider'the'
promo<on'of'this'site'and'the'objec<ves'
for'such.'Are'you'trying'to:'
a)'Increasing'brand'awareness''
b)'Connec<ng'with'poten<al'consumers''
c)'Developing'a'trust'rela<onship'with'
consumers'through'social'engagement''
d)'Extending'commercial'rela<onships'
with'Travel'Agents'through'this'micro-
site''
e)'Building'awareness'of'the'values'you'
offer'to'travelers''

10. Mobile Applications
With'mobile'internet'users'
outnumbering'desktop'internet'users'
in'China,'a'mobile-op<mized'website'
and'mobile'app'to'support'the'mini'
site'is'essen<al.'Mobile'support'is'also'
a'great'way'to'boost'and'maintain'
engagement'and'par<cipa<on'with'
your'website'readers.''
Our'experienced'design'team'can'
develop unique and engaging iPhone,
iPad, and Android apps catered'to'the'
specific'Brand'content'and'messages'
you'want'to'deliver'prior'to'the'event'
or'look'to'develop'the'website'in'
HTML5'to'have'a'device'agnos<c'
plaborm.'

11. Targeted SEM will'drive'traffic'to'the'campaign'online'community'and'website,'increasing'
reach.'U<lizing'paid'search'tac<cs'will'allow'you'to'connect'with'poten<al'customers'who'
already'have'an'interest'in'digital'cinema'or'Chinese'film.'
Our'SEO'strategy'begins'with'a'detailed SEO audit (of'your'current'site'as'we'will'
automa<cally'SEO'the'mini-site)'followed'by'on-site SEO recommenda<ons'and'
implementa<on.'Off-site SEO tac<cs'include'link-building,'blogger'outreach,'and'the'
release'and'promo<on'of'ar<cles.'''
Search Marketing – SEM and SEO

12. Social Media Approach
'Our'backbone'of'our'social'strategy'is'to'interact'with'your'target'audience'as'a'sociable'
Brand'by'building an online community hub through'which'you'and'brand'sponsors'can'
deliver'engaging'content'and'ac<vi<es'to'generate'buzz'leading'up'to'the'event.''The'online'
community'will'be'linked to and supported through'other'digital'and'social'plaborms.'
'We'will'work'with'your'team'to'ensure'best'prac<ce'in'the'management'of'the'online'
community'and'social'media'ac<vi<es.'Our'dedicated'team'are'experts'in:'
• KOL'&'blogger'outreach'&'management'
• Social'media'adver<sing'
• Seeding'&'feeding'ac<vi<es'
• Structured'content'development'
• Paid'media'planning'&'management'
Digital'Jungle'can'also'provide'a consultancy service'to'ensure'your'programs'are'op<mising'
efforts'with'regards'to'community'management.'
The'consultancy'service'covers'strategy'development,'plaborm'recommenda<on,'crisis'
management'(including'transla<on),'community'growth,'and'more.'

13. Media Cooperation & Engaging Influencers
Coopera<on'on'brand'sponsor'and'ver<cal'social'sites'will'increase'exposure.'We'will'
consider'coopera<on'approaches'with'digital'cinema'sites,'forums'and'BBS.'A'detailed'
media'plan'will'be'delivered'on'approval'of'budget.'
'

14. ePR
'ePR'will'promote'and'increase'awareness'of'
the'event'and'increase'traffic'to'the'social'
community'hub.'The'media'list'will'be'
finalized'aher'conduc<ng'a'review'on'current'
availability'and'price.'Each'publica<on'will'be'
approved'by'the'client'in'advance.!

15. Timeframe'&'
Pricing''

16. Website Phases & Timing
Phase'1''
• Proposal'review''
• Contract'signing''
• Kick'off'mee<ng'to'confirm'objec<ves,'project'scope,'communica<on'protocols,'milestones'
Phase'2'(10'to'15'days)''
• Decide'on'and'register'your'domain'name''
• Design'of'site'theme,'look'and'feel,'template'selec<on,'Fonts'etc.''
• Development'of'naviga<on'scheme''
• Addi<onal'keyword'and'compe<<on'research''
• Finaliza<on'of'site'map,'site'layout,'and'final'prepara<ons'for'construc<on''
• Client'review'and'approval'

17. Website Phases & Timing
Phase'3'(15'to'20'days)''
•''Receive'content'and'submission'of'you'including'your'trial'home'page'content,'and'5'keyword'
focused'content'pages'containing'ar<cles'for'<er'two'pages,'any'photographs'that'you'would'like'to'
include,'affiliate'link'informa<on'for'inclusion'in'your'pages,'the'name'of'your'new'Newsle=er'and'
anything'else'that'you'would'like'to'include'in'the'site''
•''Incorpora<on'of'your'material'into'your'website'including'crea<ng'your'final'Sitemap,'Newsle=er'
subscrip<on'form'and'pop'up'page,'Contact'Us'form'and'web'page,'your'Web'Log'(Blog)'page,'a'Links'
page'and'the'other'pages'outlined'above''
•''Op<mize'all'of'these'pages'for'search'engine'posi<oning'(Baidu/Google)'inclusion'methods'into'
your'website''
•''Create'and'Submit'XX'ar<cles'to'appropriate'ar<cle'directories,'guest'blog,'ePR'annoucement''
•''Build'links'to'XX'appropriate'associa<on/business'websites'
•''Test'all'links,'forms'and'email'addresses'to'make'sure'that'they'all'work'effec<vely''
•''Present'your'site'to'you'for'review'and'approval''
Phase'4'(3'to'5'days)''
•'Transfer'and'handover'

18. Budget
• 
Professional'Design'&'Naviga<on'(plus'3'home'page'concept'designs)''
• 
Content'Management'System'setup,
'
configura<on'and'content'
popula<ng'
• 
Applica<ons'Include'(news'feeds,'Booking'func<on,'social'modules)''
• 
Web'Hos<ng'&'Analy<cs'(Setup)'
'
Total'Project'Costs'XXXX'
'
Transla<on'(Op<onal)'
Image'Acquisi<on'&'Flash'Development'(Op<onal)'
'
Recurring'Charges'
Web'Hos<ng'(starts'at'beginning'of'project)'
'
Note:'Digital'Marke,ng'plan'will'be'provided'a4er'detailed'brief'and'budget'confirma,on.''

19. About''
Digital'Jungle'

20. Who is Digital Jungle?
Digital'Jungle'is'a'leading'social influence marke<ng'agency'specializing'in''
Chinese'&'Asian'content'marke<ng'solu<ons.''
We'create'inspiring'ideas,'nurture'content'and'measure'performance.'
This'holis<c'approach'produces'cap<va<ng'branded stories,'
compelling'social programs and'world-class'search marketing'ini<a<ves.'
'

21. What else does Digital Jungle Do?
Branded stories'
'
Search marketing
Social programs
On both web and mobile platforms'
• Search'Marke<ng'Analysis'&'Strategy'
• Search'Marke<ng'Planning'&'Execu<on'
• SEM'for'Baidu,'Google,'Yahoo!'Japan,'Yandex'
• SEO'Audits'
• On-page'&'Off-page'SEO'execu<on'
• eCommerce'Programs'
• Content'Marke<ng'Strategy'
• Content'Modeling'
• Content'Crea<on'
• Measuring'and'Monitoring'Services'
• Websites,'Mini-sites'and'Landing'Pages'
• Facebook,'Weibo'and'Twi=er'API'Integra<on'
• Social'Media'Strategy'
• Community'Management'
• KOL'&'Blogger'Outreach'&'
Management'
• Paid'Social'Media'Adver<sing'
• Seeding'&'Feeding'Ac<vi<es'
• Structured'Content'Development'
• Social'Media'Monitoring'&'Analysis''
• Social'Media/Search'Marke<ng'
Audits'
• iPhone/'iPad'App'Development'
• Android'App'Development'
Insights
• Social'Voice'Reports'
• Measuring'&'Monitoring'
• Social'Media'Audits'
• Compe<tor'Social/Web'Analysis'

22. Where is Digital Jungle?
Digital'Jungle'employs'over'120 staff in'China'(Beijing,'Shanghai),'Australia'(Sydney)'
&'Japan'(Tokyo).'
'
Digital'Jungle'is'a'member'of'a'Global network'and'linked'with'partners'Interna<onally.'

23. Follow on Twitter
@digitaljunglecn
[email protected]
Connect on LinkedIn
www.linkedin.com/company/digital-jungle
Presentations on SlideShare
www.slideshare.net/digitaljungle
www.digitaljungle.com.cn
Follow on Weibo:
www.weibo.com/digitaljungle
Like us on Facebook
www.facebook.com/digitaljungle
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