San Francisco Giants Rookie & Young Stars game_.pdf

A school project showing a potential event the Giants could have

1. SAN FRANCISCO GIANTS
ROOKIE & YOUNG STARS
GAME
Showcasing the Future of the
Franchise
Presented by: Dawson Richard
–Project Manager
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2. EVENT OVERVIEW
What is it? A specialevent highlighting the Giants' top
prospects and young MLB players.
Why? To engage fans, showcase the future of the
franchise, and strengthen community ties.
Event Highlights:
•Future Giants Showcase Game (Prospects & Young
MLB Players)
•Meet-the-Players Experience (Autographs & Q&A)
•Exclusive Merchandise & Memorabilia Auctions
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3. SPECIFIC & MEASURABLE
OBJECTIVES (ONE-DAY
EVENT)
Sell Out Oracle Park’s Lower Bowl: Aim for 20,000+
attendees for the event.
Boost Social Media Engagement: Generate 100,000+
interactions across platforms with live updates,
behind-the-scenes content, and player highlights.
Raise Funds for Junior Giants: Secure at least $200,000
through ticket sales, exclusive merchandise, and
memorabilia auctions.
Increase Young Fan Attendance: Attract 15% more
fans under age 25 compared to a regular home game.
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ThePhoto by PhotoAuthor is licensed under CCYYSA.

4. EVENT RISK ANALYSIS
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Injury Concerns: Prospects and
young MLB players must
follow strict safety protocols
during the exhibition game.
Scheduling Conflicts:
Coordination needed with
MLB schedule and minor
league teams to ensure
availability.
Weather Disruptions: Backup
plans include indoor activities
and rescheduling options.
Budget Overruns: Maintain
strict budget tracking and
secure sponsorships early.
Fan Turnout Uncertainty:
Increase promotional efforts
through digital marketing,
partnerships, and special
offers.

5. HOW THIS EVENT ADDS
VALUE TO THE GIANTS
Financial ROI:
Ticket sales, livestreams, and sponsorships generate revenue.
Merchandise & memorabilia auction drives additional funds.
Increases Fan Excitement & Loyalty:
Fans connect with future stars before they become household names.
Strengthens Player Development Visibility:
Prospects gain exposure, increasing fan interest in the farm system.
Enhances Community Engagement:
Junior Giants benefit from player interactions and donations.
Expands Digital & Social Media Reach:
Exclusive content builds long-term engagement.
5ThePhoto by PhotoAuthor is licensed under CCYYSA.

6. CONNECTING THE EVENT’S
IMPACT
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Rookies & Young MLB
Players → Showcase
Game & Clinics →
Fan Engagement
Fans & Community →
Increased Attendance
& Interaction →
Stronger Brand
Loyalty
Sponsorships & Ticket
Sales → Revenue
Growth → Future
Investments in Player
Development

7. NEXT STEPS & CALL TO
ACTION
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1
Finalize Player Participation:
Work with the front office to
confirm players.
2
Secure Sponsorships:
Approach brands for event
sponsorship deals.
3
Promote the Event: Launch
targeted marketing
campaigns (social media,
email, TV, and radio).
4
Coordinate Logistics: Plan
security, fan engagement,
and behind-the-scenes access.
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Drive Ticket Sales: Offer
early-bird specials and VIP
packages for exclusive
access.

8. THANK YOU
Dawson Richard
[email protected].
edu

9. PICTURE REFERENCES