Definition of Tourism “Tourism comprises the activities of a person travelling to and staying in a place outside their usual environment for not more than one consecutive year for leisure, business and other purposes” according to UNWTO
Defining Tourism Product Narrow Definition What the tourists Buys Broader Definition Combination of what the tourist does at the Destination and the services offered
Type of Tourism Product
Components of Tourism
Stakeholders type and their importance
The different objectives of stakeholders
The importance and benefits of stakeholder co-ordination and collaboration