Santoor Soap

Brand Presentation for Santoor product by the WIPRO

1. SANTOOR

2. INTRODUCTION Santoor, the flagship brand of WIPRO Consumer Care , is the third largest selling soap in the country . Santoor was launched in 1986. Santoor became the third largest selling popular soap in India after two decades of launched. Targeted to the middle class housewives. Brand ambassadors are Saif Ali khan, R. Madhavan etc.

3. Target Segment Geographic :- Urban and Semi Urban females. Psychographic :- Mind set up of the customers. Demographic :- Age:- 25-35, Sex:- Female, Class:- Upper and Upper middle class Behavioral :- Demand for the product of high among the middle class wife

4. Competitors of santoor Margo - Natural skin care Chandrika – the real secret of natural beauty and an age-old remedy Hamam - natural goodness Mysore sandal – made of natural sandal Breeze – a natural glow

5. Positioning Strategy

6. Old packaging new packaging

7. Products of S antoor Soap Deo Face wash Hand wash

8. Variables available in santoor soap category Santoor orange Santoor pureglo Santoor gold Santoor white Santoor baby

9. Thank you NEERAJ JOSHI 161430 TEJA 161429 VARSHINI 161429 SATYAM SAHUKAR 161445 NIDHI SINGH 161431