Savoy Group Corporate Portfolio (Oct2016)

1. CORPORATE
PORTFOLIO

2. ROYAL SAVOY VILLAS I ROYAL SAVOY HOTEL I SAVOY HOTEL I SIERRA HOTEL I SOHO SQUARE
THE MOST AWARDED HOTELS
& Leisure Management Company
TOP 25 IN MIDDLE EAST
SERVICE I LUXURY
ROYAL SAVOY HOTEL
TOP 25 IN EGYPT
SERVICE I LUXURY I ROMANCE
ROYAL SAVOY HOTEL
2016
TRAVELLERS’ CHOICE
WORLD TOP 25 HOTELS ROYAL SAVOY HOTEL
TOP 25 HOTELS IN EGYPT SERVICE I LUXURY I ROMANCE ROYAL SAVOY HOTEL
TOP 25 HOTELS IN EGYPT SAVOY HOTEL2015
TRAVELLERS’ CHOICE
SUPERIOR SERVICE ROYAL SAVOY HOTEL
SUPERIOR SERVICE SAVOY HOTEL
SUPERIOR SERVICE SIERRA HOTEL
2016
CERTIFICATE OF EXCELLENCE
SUPERIOR SERVICE SAVOY HOTEL SUPERIOR SERVICE ROYAL SAVOY HOTEL
SUPERIOR SERVICE SIERRA HOTEL
2015
CERTIFICATE OF EXCELLENCE
SAVOY HOTEL
SUSTAINABILITY IN TOURISM SAVOY HOTEL SIERRA HOTEL
EXCELLENCE IN HOSPITALITY SAVOY HOTEL
2015
2015 WINNER 2015 WINNER
HALL OF FAME
TRAVELLIFE CERTIFICATION TOP HOTELS
EGYPT’S LEADING LUXURY HOTEL VILLA QUEEN CLEOPATRA VILLA
2016 WINNER
WORLD TRAVEL AWARDS
2 YEARS IN-A-ROW
2014 - 2015 EGYPT’S LEADING RESORT SAVOY HOTEL
2016
TRAVELERS«
CHOICE
CORPORATE PRESENTATION
02. Our vision
03. Message from the chairman
04. Message from CEO
GOVERNANCE STRUCTURES
07. Board members
07. Board of Directors
BRAND ARCHITECTURE
09. Tirana and affiliate companies
10. Sun International
13. Powerful brands
DEVELOPMENT
15. Hotels Expansion
16. Savoy Group Expansion
18. Soho Square Expansion
20. Savoy Group Hotels & Resort Brand Portfolio
30. Our strategy for high quality growth
31. Main figures
32. Core values
33. Ambition 2017
DIGITAL HOSPITALITY & DISTRIBUTION
35. Digital hospitality
36. Customer experience in digital mode
38. Sales Force
39. Marketing partnership
40. Loyalty program
HUMAN RESOURCES
43. Human Resources
SUSTAINABLE DEVELOPMENT
45. Travelife certification
46. Commitments and achievements
REPUTATION & LEADERSHIP
51. Awards and recognisitions
CONTENTS
SAVOY GROUP 2016 CORPORATE PORTFOLIO 1

3. FOR THE DISCERNING LEISURE AND BUSINESS
TRAVELLER, THE SAVOY GROUP AIMS TO BE THE
BENCHMARK BRAND THROUGHOUT THE RED
SEA BY WHICH ALL OTHER RESORTS ARE JUDGED.
THE LEADING RESORT OFFERING HIGH-END
HOSPITALITY, SERVICES, ENTERTAINMENT AND
STATE-OF-ART BUSINESS TECHNOLOGY TO ALL
SHARM EL SHEIKH EXPLORERS.
OUR VISION
SAVOY GROUP 2016 CORPORATE PORTFOLIO 3

4. SAVOY GROUP’s portfolio is our professional showcase of our achieved milestones,
set values over the past years, and our defined set plans for the coming future.
SAVOY GROUP is known for its equilibrium strategies financial/marketing/assets
development among all its components from SAVOY VILLAS, ROYAL SAVOY,
SAVOY, SIERRA & SOHO.
We have defined a vision that marks the path to follow, inspired by our values,
shaped by our passion for quality hospitality and fulfilment of upscale services
toward our guests, without wavering on our set principal and commitments toward
an active role into our industry and country’s development.
With this ambitious guiding us, we have always crafted our business plans set
on our main strengths, committed management & team, marketing partners and
registered marks events, industry partners in key operating markets all supported
by specific initiatives, and rigorous methodology toward our set mission of revenue,
GOP, asset development, and strong market positioning.

Our five years plan, designed to overhaul our group into a multi property
management company, in at least two or more other resorts/destinations with a
very positive reference at international level.
SAVOY GROUP is determined to deliver our promises without compromises to
fulfil our objectives toward all our partners, guests, and associates. We have started
to leverage this combination of strengths and the industry will acknowledge it in
the near future.
Thank you
Mootaz Soliman
CEO
CORPORATE PRESENTATION
MESSAGE
FROM THE CEO
Emad Aziz Founder &
Chairman
It gives me great pleasure to welcome
you to the magnificent Sinai Peninsula,
where in modern days East meets
West. Sharm El Sheikh, affectionately
known as the “City of Peace” by locals,
has more to offer than beautiful
beaches, rich underwater treasures
and all-year-round sunshine.
This blissfully isolated resort town
is built on centuries of history and
culture, from the burning bush
witnessed by Moses at Mount Sinai to
the mystical way of the nomadic tribes.
This desert has seen it all and it was my
dream from the beginning to share this
wonderful destination with the world.
We proudly boast three stunning
international award-winning hotels.
Maintaining a high level of service
throughout, we constantly devote
ourselves to excellence. Each of
our facilities is tailored to all tastes,
whether you are looking for luxury,
entertainment and activities or spa
and relaxation, you are guaranteed to
find what you are looking for. And with
our award-winning SOHO SQUARE
conveniently located between SAVOY,
ROYAL SAVOY and SIERRA you will
find everything you need at your
finger-tips.
I sincerely hope you enjoy your stay
with us and look forward to welcoming
you again
Chairman.
CHAIRMAN’S
STATEMENTS
CORPORATE PRESENTATION
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 54

5. GOVERNANCE
STRUCTURE
AMR EL SEROUGY
Board Member Security
EMAD AZIZ
Founder & Chairman
NAGY ZARIF
Founder & Chairman
MOOTAZ SOLIMAN
CEO
HOSSAM EL ARABY
Board Member Finance
RAMY RIZKALLAH
Board Member Public Relation
HODA YOUSSEF ISHAK
Chairman Office Manager
JACQUES PETER
Savoy Hotel General Manager
THERESE AZIZ
Resort manager Sierra
TAREK FATHI KAMEL
Soho Manager
HANY MAKRAM EBEID
Area Director of Sales & Marketing
CHRISTOPHE NOEL
Group Director of Foood & Beverage
IHAB FATHY KAMEL
Executive Chef
ALAA ALFRED FOUAD
Group Director of Engineering
ZAKI MOHAMED BAHAA EL DIN
Director of Human Resources
BOULES AGEEB GEORGEY
Director of Credit
NABIL SAMIR EBRAHIM
Financial Controller
HANY ABDEL SAYED
Royal Savoy Manager
HANY HANNA BESHAY
Director of Rooms
AYMAN KAMEL FARAGALLAH
Executive Assistant Manager
EMAD SADEK MIIKHAEIL
Assistant Director of Engineering
BOARD MEMBERS
BOARD OF DIRECTORS
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 76

6. TIRANA &
AFFILIATE COMPANIES
SAVOY GROUP
Savoy Group is the leading brand in Sharm El Sheikh by
providing flawless hospitality and a matchless variety of
accommodation, restaurants and entertainment.
SHARM TOURISM
BUREAU
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adipiscing elit. Donec maximus elit dolor,
vitae pharetra neque.
SHARM DIRECT
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elit. Donec maximus elit dolor, vitae pharetra neque.
SUN INTERNATIONAL
is the leading incoming tourism
organizations in Egypt, with a market
share apporaching 10%.
BRAND
ARCHITECTURE
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 98

7. Sun International was founded by Savoy Group in 2004 and has been active in the incoming
tourism segment, enjoying every year a dynamic growth in terms of arriving passengers,
revenue and market share. Resulting to one of the leading incoming tourism organizations in
Egypt, with a market share apporaching 10%.
The demand of most main tour operators for extending the succesful cooperation in additional destinations, has
lead Sun International, since 2007 to the expansion of its operations to additional Egyptian destinations, such as
Sharm El Sheikh, Hurghada, Luxor , Cairo, Marsa Allam, Dahab and Taba through a network of own offices and
affiliates.
SUN INTERNATIONAL
SAVOY GROUP 2016 CORPORATE PORTFOLIO10
PERFORMANCE
UK
550,000 travellers
EAST EUROPE
375,000 travellers
GCC & ME
250,,000 travellers
OUR ROUTE TO MARKET
LOCAL & FOREIGN COMPANIES
SAVOY GROUP 2016 CORPORATE PORTFOLIO 11

8. UPPER
UPSCALE
ALL
INCLUSIVE
HALF BOARD
FULL BOARD
S-CLASS
E-CLASS
HALF BOARD
FULL BOARD
UPSCALE
UPPER
MIDSCALE
From upper-upsacle to upper-midscale Savoy Group Hotels and Resort
brands meet all the needs of business and leisure travelers seeking comfort,
attention and high-quality services.
POWERFUL
HOTEL BRANDS
UPSCALE
SAVOY GROUP 2016 CORPORATE PORTFOLIO 13
ROYAL SAVOY HOTEL
SAVOY HOTEL
SIERRA HOTEL
ROYAL SAVOY VILLAS

9. DEVELOPMENT
2001 406 + 13 villas 298 40 + 9 Villas
332 56 + 9 Villas
414 393 80 + 9 Villas
2005
2010
2015
Number of rooms Number of rooms Number of rooms
SAVOY HOTEL SIERRA HOTEL ROYAL SAVOY
HOTELS EXPANSION
FROM 2001 TO 2016
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venenatis purus pretium augue euismod, vitae porttitor lectus viverra. Sed et porta
elit. Duis posuere diam nunc, at suscipit purus sodales nec. Mauris at neque augue.
Sed eu sodales mi. Duis nisi erat, elementum et felis eget, tempor ornare mi.
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 1514

10. First Company hotel
Savoy Hotel
Opening
Sierra Hotel
Launch
of the Savoy Club
loyalty program
Launch
34 new rooms
at Sierra hotel
Launch of the
SOHO Square
Launch
16 junior suites
at Royal Savoy
Opening of the
Royal Savoy Hotel
Opening of the
Royal Savoy Villas
2001 2002 2003 2004 2005 2007 20112008 20122009 20132010 2014 20162015
SAVOY GROUP EXPANSION
HISTORY OF SAVOY GROUP
Savoy Sharm El Sheikh Hotel endeavours to become the leading
hotel in Sharm El Sheikh by providing flawless hospitality
and a matchless variety of accommodation, restaurants and
entertainment.
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 1716

11. Grand opening
SOHO SQUARE
Launch of
Mandarin Bar
Opening of the:
Zen restaurant
Opening of the:
Teppanyaki restaurant
Opening of the:
Mai Thai restaurant
Opening of the:
Luxor restaurant
Opening of the:
Fusion 21
Launch of
Soho Egyptian Cotton
Opening of the:
View Lounge
Opening of the:
Fruit City
Soho Studio
Heineken Bar
JU & CO
Crystal Lounge
Opening of the:
Akuna Matata
Food Court
Opening of the:
Cafe Chino
The Queen Vic
Bownling Alley
Oxygen Bar
Electric Bar
Fontana Bar
Pangaea Nightclub
L’Entrecote House
El Kahwa
Mandarin Terrace
Bistro
Opening of the:
Soho Tennis &
Racket Centre
Bombay restaurant
Polo Bar
Culturama
Salon de The
Ice Bar
Amon Book Store
2007 2008 2009 2010 2011 2012 20162013 2014 2015
Relauch of the
Soho Sushi
SOHO SQUARE EXPANSION
HISTORY OF SOHO SQUARE
SOHO Square Sharm El-Sheikh - the Middle East’s leading
shopping and entertainment center, the finest in the Red
Sea region. Soho square isn’t just a promenade lined with
shops, it’s a hub for entertainment, shopping, clubbing, dining
and sport activities and has numerous pieces of public art, a
dancing fountain, Shisha Island, fabulous statues, fountain bar,
international restaurants, public stage and kids arcade, all works
for a great environment to enjoy with friends, family and couples.
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 1918
Opening of the:
Kitano Bar
Koroum of the Nile

12. www.royalsavoy-sharm.com
For customers who desire the finest expression of luxury. The Villas,
offers a place with emphasis on architecture and design, style and
glamour targeting the affluent consumers.
The nine award-winning villas offer outstanding views, impeccable service
and all of the advantages of a 5-star hotel. Directly overlooking the sea, the
Royal Savoy Villas are the crown jewels of the Savoy resort. Inspired by Africa,
each is individually styled in differing themes, creating a unique and luxurious
environment that will transform your holiday into an unforgettable experience.
Relax in the comfort of a ‘home away from home’. Secluded and luxurious,
each villa boasts a private heated swimming pool, beautiful garden and butler
service on request.
ROYAL SAVOY VILLAS
9
VILLAS
ALL VILLAS
OVERLOOK-
ING THE SEA
PROXIMITY
TO SOHO
SQUARE
STYLED IN
DIFFERENT
THEMES
PRIVATE
POOL IN
EACH VILLA
Villa Aswan Villa Luxor Villa Alexandria Villa Giza Villa Cairo Villa Queen Cleopatra Villa Queen Farida Villa Queen Nazli Villa Queen Nariman
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 2120

13. www.royalsavoy-sharm.com
An upper-upscale hotel brand, targeting the upper class consumers, who are
seeking privacy and relaxation in a place to restore your body and mind with
personalized services, away of the city. It’s an exclusive hotel within a hotel.
The nine award-winning villas offer outstanding views, impeccable service
and all of the advantages of a 5-star hotel. Directly overlooking the sea, the
Royal Savoy Villas are the crown jewels of the Savoy resort. Inspired by Africa,
each is individually styled in differing themes, creating a unique and luxurious
environment that will transform your holiday into an unforgettable experience.
Relax in the comfort of a ‘home away from home’. Secluded and luxurious,
each villa boasts a private heated swimming pool, beautiful garden and butler
service on request.
ROYAL SAVOY HOTEL
80
ROOMS
FOR
ADULTS
ONLY
UNLIMITED
SPA
SERVICES
CONCIERGE
SERVICE
PRIVATE
LOUNGE
42 rooms 8 suites 18 junior suites 11 two bedroom suites
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 2322

14. www.savoy-sharm.com
Is an upscale hotel brand, targeting the upper - middle class consumers,
offering quality facilities with a genuine friendly and attentive service
of Savoy staff. We inspire our guest to discover and experience
Rated 5 stars deluxe , the Savoy is spread over 200,000 m2 of lush tropical
foliage waterfalls and serene surrounding and embodies the highest traditional
values, with exceptional restaurants, bars, pools, sports & diving facilities in
addition to a wellness Centre and spa.
Stunning in architectural design , the hotel boasts impeccable style; From its
marble floors to high ceilings decadent interiors to simplistic colour themes,
the Savoy exudes sophistication. Great views of the hotel grounds and Tiran
Island are afforded by its upper floor location. Some 414 superiorly designed
rooms range from single - double and triple rooms to the lavish Presidential
Suite. Each of the rooms and suites is furnished with high quality fixtures and
designed to give guests a restful experience.
SAVOY HOTEL
414
ROOMS
DIVING
CENTRE
HEALTH
CLUB &
SPA
PROXIMITY
TO SOHO
SQUARE
136 sea view rooms 55 pool view rooms 161 garden view rooms 46 family / triple rooms 13 diplomatic suites 1 presidential suite 2 rooms for guests with special needs
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 2524

15. www.sierra-sharm.com
Is a upper mid scale, premium all-inclusive hotel, targeting the mid- class
consumer, designed to be friendly and inviting. We offer our guests the
attentive hospitality and wide added values at competitive price.
The Sierra hotel is a family-style 5-star-all-inclusive resort with exceptional
room options-pools-activities for kids and a Wellness centre. It caters for a wide
range of guests from holidaymakers and honeymooners to business corporates.
Covering an area of 116,000 square meters - the resort offers a wide range of
facilities throughout its glamorous complex. The Hotel being voted number one
as Egypt Leading All Inclusive Resort. The hotel provides a fabulous variety of
meals and snacks and there are even more options to try at some of the finest
restaurants close by at the Savoy and SOHO Square at discounted prices.
SIERRA HOTEL
393
ROOMS
PERFECT
FOR
FAMILIES
ALL
INCLUSIVE
RESORT
PROXIMITY
TO SOHO
SQUARE
293 standard rooms 83 triple/ family rooms 08 suites 07 family rooms with kids corner 02 rooms for guests with special needs
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 2726

16. www.soho-sharm.com
SOHO square offers the visitors to Sharm El Sheikh the opportunity
to enjoy each moment to the full! An animated and vibrant place, with
a wide range of international and Egyptian restaurants, bars, terraces
The award-winning entertainment centre of Sharm El Sheikh is situated in
the heart of the Savoy Resort on White Knight Beach and is a magnet for all
visitors to Sharm to come and enjoy not only our stylish restaurants, bars and
cafés with live entertainers and singers, but also the tennis, squash, ice skating,
bowling and much, much more
SOHO SQUARE
9
RESTAU-
RANTS
17
BARS &
LOUNGES
HASSLE-
FREE
SHOPPING
PERFECT
FOR
FAMILES
PERFECT
FOR
COUPLES
7 Fine dining restaurants 2 Casual dining 2 Alfresco dining 11 Bars 5 Cafes & Terraces 1 Nightclub
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 2928

17. New Brand Architecture and Experience, new
pricing strategy and increased investment in
marketing
Repositioning Plan: €200-220 investment that will
allow the portfolio segmentation and to refresh
theproduct in order to increase the value proposal and
to extract the full ADR potential of our hotels
• Sale of own assets that do not fit either with thenew
product or NH strategy
• Sale of additional assets to finance the repositioning
plan
• Reduction of intermediation costs by increasing
direct online sales (web site and mobile
applications) and lowering the costs of indirect
channel
• Sales strategy (channels) and strategic pricin
(prices-value) and yield management by market
• Optimization of support functions and purchases
• Continue with the leases adjustment plan and
leases renegotiation
Organic expansion strengthening presence in Europe
and Latam with different products to compete within
each segment (upper-up-scale, up-scale, mid-scale) and
with the contracts and conditions of each country
• IT, Human Resources and Sustainability initiatives
• Roll out a change in business culture to make
SAVOY GROUP a global company
NEW VALUE
PREPOSITION
REVENUES
INCREASE
MARGIN
INCREASE
PORTFOLIO
OPTIMIZATION
DIRECT SALES
INCREASE
COST
EFFICIENCY
GROWTH
ENABLERS
OUR STRATEGY FOR HIGH
QUALITY GROWTH
SAVOY SHARM EL SHEIKH
SOHO SQUARE SHARM EL SHEIKH
SIERRA SHARM EL SHEIKH
Revenue
GOP
Revenue
GOP
Revenue
GOP
MAIN FIGURES
REV PAR & GOP
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 3130

18. CUSTOMER
FOCUS
PURSUIT
EXCELLENCE
SHARED
RESPONSIBILITY
INTEGRITY &
RESPECT
INNOVATION &
CREATIVITY
Establish clear, compelling
positioning for each brand
Operationalise the brand promises
Accelerate development
Win the revenue battle
AMBITION 2017OUR CORE VALUES
Build a global team and organisation
1
2
3
4
5
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 3332

19. DIGITAL HOSPITALITY
With the rapid spread of new technologies, guest behavior is changing very quickly.
This is especially true for hotel bookings, due to the wider use of smartphones
and the deployment of mobile broadband.
MOBILE APP
A GROWING
PRESENCE IN
SOCIAL MEDIA
COMING SOON!
NEW WEBSITE
MORE THAN
128,000 FANS
IN FACEBOOK
000
MILLION VISITS
PER MONTH TO
SAVOY GROUP WEBSITES,
SAVOYGROUP-SHARM.COM
0000
WEB
BOOKINGS
2,979
FOLLOWERS
MORE THAN
2,067
FOLLOWERS
ANDROID: 500 - 1,000
IOS: 215
DOWNLOADS
• A new SAVOY GROUP website,
that is more flexible and all-
inclusive
and features more visuals;
• New languages (Russian,-------)
for all hotel brand websites
• New booking functionalities
INVESTING IN SOCIAL
NETWORKS
Savoy Group Sharm El Sheikh’s
social media efforts have led
to being number ONE among
competitors like Hyatt, Four
seasons , Marriot , and Rotana
resort and spa.
0000
TARGETED E-MAILS SENT EACH YEAR
DIGITAL
HOSPITALITY &
DISTRIBUTION
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 3534

20. CUSTOMER EXPERIENCE
IN DIGITAL MODE
DREAM
STAY
SHARE
RETURN
1
5
6
7
4
PREPARE
Be inspirted by the
destination
Feel welcomed
at the hotel
Share your
experience
with your friends
Be rewarded
2
CHOOSE
Find the best offer
3
BOOK
Make your
bookings
from any device
Optimize the
preparation of
your stay
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 3736

21. SALES FORCE
REGIONAL SALES TEAMS WITH A GLOBAL SCOPE
The Group has an extensive commercial
network in the main issuing markets
of the Company, with more than 000
professionals and 00 sales offices in the
principal markets. The Company has
specialised sales teams for the main
segments:
LEISURE
Leisure is responsible for planning, negotiating,
signing up and monitoring more than 680 tour
operators with whom they sign around 10,000
contracts every year. At the same time, to achieve
revenue targets there are joint marketing plans with
the leaders of each source market such as......
CORPORATE
Specialised sales teams in the groups, conventions,
congresses, incentives and events segment
work with a Key Account Management system that
guarantees customers a single contact point
to organise any kind of event.
OTAs
Savoy Group has strategic partnership agreements
with the leading online agencies at a global and
regional level, which enables us to manage the
company’s presence in these sales channels in an
optimum way and at the lowest possible cost.
SAVOY GROUP 2016 CORPORATE PORTFOLIO38
MARKETING PARTNERSHIP
LOCAL & FOREIGN COMPANIES
SAVOY GROUP 2016 CORPORATE PORTFOLIO 39

22. SAVOY CLUB
Be part of our Club and
get exclusive benefits
GET THE MOST OUT OF YOUR STAY
SAVOY CLUB is a free and multi-brand loyalty program that offers Savoy Group to
their customers with advantages and rewards in all our hotel brands. During your
current stay you will earn a valuable SAVOY CLUB points for qualified room rate
that can be redeemed into great rewards for your next stay
Through a free joining the SAVOY CLUB Program will make your stay and future stays more enjoyable.
JOIN NOW if not joined yet. During your current stay you will earn a valuable SAVOY Club points for
qualified room rate that can be redeemed into great rewards for your next stay, the choice is yours: An extra
night night(s), a room upgrade, an extra meals, a visit to the Spa…there are many choices…and many more
ways to enjoy yourself and extra saving as a SAVOY CLUB member.
NUMBER OF ENROLLED MEMBERS PER YEAR
PLATINUM
GOLD
SILVER
12,666 11,167 16,528
324 members
1,133 members
15,1920 members
42,073 47,150 23,793
TOTAL MEMBERS: 153,377 members
2011 2012 2013 2014 2015 2016.....
• Earn 200 award bonus points upon joining
• Late check-out up to 3:00 pm *
• Early check-in *
• Up to 15% off on published rate.
• Express check-in & check-out
• Earning points through third party.
• Special offers from SAVOY Group.
• Extra points earned on room upgrades.
• Extra 10% Award points for making direct
room booking.
• * Subject to hotel availability
Gold member with 7500 status points receive all
the benefits of Savoy Club Blue card membership
plus:
• Guaranteed booking 72 hrs. Prior request
• Free entrance to Pangaea Club & Caligula
• Priority for restaurant reservation
• Receive a gift upon check-in
• Enjoy the best room available within the
booked category
• Free Internet connection (24 hrs. valid for
every 7 days)
• Free Soft Mini bar (once per stay)
• * Subject to hotel availability
Platinum member with 15,000 status points
receive all the benefits of Savoy Club Gold card
membership plus:
• Same day guaranteed reservation
• Confirmed non-guaranteed bookings
• Free transfer from /to Airport
• All day free use of Sauna, Steam & Jacuzzi.
• Free room upgrade to the next level
excluding suites & Royal Savoy
• * Subject to hotel availability
LOYALTY POINS
FOR YORU STAY
GREAT
REWARDS
BEST
DEALS
EXCLUSIVE
HOTEL SERVICES
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 4140

23. HUMAN RESOURCES
Savoy Group deploys human resources policies primarily aimed at continuously improving
employee skills, a process that is critical to attracting and retaining talent, supporting the
efficient day-to-day operation of our hotels, and guaranteeing guest satisfaction.
COMING SOON
AN ONLINE JOB PORTAL
FOR HIRING
MORE THAN

2,000
EMPLOYEES
WORKING UNDER
TIRANA COMPANY
26%
WORKING UNDER
SOHO SQUARE
12%
OF EMPLOYEES
ARE WOMEN
88%
ARE MEN
6%
EMPLOYEES
ARE FOREIGNERS
3,336
EMPLOYEES
TRAINED BY SAVOY
947
TRAINING
PROGRAMS PER YEAR
1,500
EMPLOYEES
WORKING UNDER
SAVOY GROUP
OVER
339
PROFESSIONS
HUMAN
RESOURCES
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 4342

24. TRAVEL LIFE CERTIFICATION
ISO CERTIFICATION
Travelife is an international sustainability certification scheme for hotels. Travelife for
Hotels and accommodations is the only certification system that works in partnership
with tour operators, both in the UK and internationally. It helps to improve how
hotels manage their environmental and social impacts, such as reducing their energy
or water consumption, and ensuring they support local people, businesses and
culture.
SUSTAINABLE
DEVELOPMENT
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 4544
SUSTAINABILITY IN TOURISM
SAVOY HOTEL
SIERRA HOTEL
TRAVELIFE CERTIFICATION

25. • Reducing amount of water and energy by using
environmentally friendly chemicals in the
Laundry.
• 00% hotels recycle their waste.
• Supporting innovative initiatives including corals
protection.
HEALTH
COMMITMENTS ACCHIEVEMENTS
NATURE
LOCAL &
SOLIDARITY
C0
2
REDUCTION
EMPLOYEE
COMMITMENT
• All indoor areas are no smoking to enhance
indoor environmental quality
• Purchase local products and services where
possible, and feasible, in accordance with our
“Enviromental Purchasing Policy”
• The hotel organize disease prevention campaigns
for employees.
• Raising environmental awareness among
associates, guests and communities by getting
involved with global schemes e.g.
• Regular staff training and constantly monitoring
our practices to make improvements.
• Interactive system is implemented for our
communication with our guests
• Light bulbs are used, conduct preventive
maintenance, to ensure correct functioning of
electrical appliances, and water saving devices
are installed to water.
• Prioritize recruiting locals, orphans to improve
their conditions.
• The hotel is often donates to the local
communities especially during festive season and
hosting charities periodically
1. Ensure healthy interiors.
2. Promote responsible purchasing
3. Prevent diseases.
1. Reduce our water use.
2. Waste Recycling
3. Protect biodiversity.
1. Provide support for the development
of individuals and their integration into
local communities.
1. Reduce energy use
1. Support employee growth and skills.
2. Raise enviromental awareness
3. Encouraging guest participation
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 4746

26. REGISTERED &
ONGOING
EVENTS
SAVOY GROUP 2016 CORPORATE PORTFOLIO48
REGISTERED EVENTS
THE EVENTS HAVE BEEN HELD DURING THE PAST YEARS
SOHO SQUARE
SOHO SQUARE SOHO SQUARE SOHO SQUARE
SOHO SQUARE SOHO SQUARE
BIG SWITCH ON
WW SQUASH
CHAMPION
TENNIS
TOURNAMENT
KIDS DOES
SOHO SHARM
SHARM’S DJS SHARM’S DJS
SAVOY GROUP 2016 CORPORATE PORTFOLIO 49

27. REPUTATION
& LEADERSHIP
2016 AWARDS & CERTIFICATES
THE ROYAL SAVOY VILLAS
• World Travel Awards : Queen Cleopatra Villa as Egypt’s Leading Luxury Hotel Villa 2016
ROYAL SAVOY HOTEL SHARM EL SHEIKH
• TripAdvisor Certificate of excellence for Superior Service
• TripAdvisor Traveler’s Choice 2016 – Category: Top 25 Hotels — Middle East
• TripAdvisor Traveler’s Choice 2016 – Category: Top 25 Luxury Hotels — Middle East
• TripAdvisor Traveler’s Choice 2016 – Category: Top 25 Hotels for Service — Middle East
• TripAdvisor Traveler’s Choice 2016 – Category: Top 25 Hotels — Egypt
• TripAdvisor Traveler’s Choice 2016 – Category: Top 25 Luxury Hotels — Egypt
• TripAdvisor Traveler’s Choice 2016 – Category: Top 25 Hotels for Service — Egypt
SAVOY HOTEL SHARM EL SHEIKH
• TripAdvisor Certificate of excellence for Superior Service
SIERRA HOTEL SHARM EL SHEIKH
• TripAdvisor Certificate of excellence for Superior Service
2015 AWARDS & CERTIFICATES
ROYAL SAVOY HOTEL SHARM EL SHEIKH
• TripAdvisor Traveler’s Choice 2015 – Category: World Top 25 Hotels
• TripAdvisor Traveler’s Choice 2015 – Category: Top 25 Hotels in Egypt
• TripAdvisor Traveler’s Choice 2015 – Top 25 Hotels in Egypt :
• #1 Category - Service
• #1 Category - Luxury
• #3 Category - Romance
• TripAdvisor Certificate of excellence
SAVOY HOTEL SHARM EL SHEIKH
• TripAdvisor Certificate of Excellence
• Travelife – Travelife GOLD Award
• World travel awards : Egypt leading resort 2015
• Top Hotels - Quality Award for Excellence in Hospitality 2015
• TripAdvisor Traveler’s Choice 2015 – Category: Top 25 Hotels in Egypt
SIERRA HOTEL SHARM EL SHEIKH
• TripAdvisor Certificate of Excellence
• Travelife – Travelife GOLD Award
2014 AWARDS & CERTIFICATES
SAVOY GROUP
• Cristal Award – Regional Winner for South Sinai
ROYAL SAVOY HOTEL SHARM EL SHEIKH
• Top Hotels - International Quality Award for Hospitality Excellence 2014
• Top Hotels - Quality Award for Excellence in Hospitality 2014
• TripAdvisor Traveler’s Choice 2014 – Category: Exceptional service hotels in ME
• TripAdvisor Traveler’s Choice 2014 – Category: Exceptional service hotels in Egypt
• TripAdvisor Traveler’s Choice 2014 – Category: Top 25 Hotels in Egypt
AWARDS & RECOGNITIONS
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 5150

28. • TripAdvisor Traveler’s Choice 2014 – Category: Best Romance Hotels in Egypt
• TripAdvisor Traveler’s Choice 2014 – Category: Best Luxury Hotels in Egypt
2014 AWARDS & CERTIFICATES
SAVOY GROUP
• Cristal Award – Regional Winner for South Sinai
ROYAL SAVOY HOTEL SHARM EL SHEIKH
• Top Hotels - International Quality Award for Hospitality Excellence 2014
• Top Hotels - Quality Award for Excellence in Hospitality 2014
• TripAdvisor Traveler’s Choice 2014 – Category: Exceptional service hotels in ME
• TripAdvisor Traveler’s Choice 2014 – Category: Exceptional service hotels in Egypt
• TripAdvisor Traveler’s Choice 2014 – Category: Top 25 Hotels in Egypt
• TripAdvisor Traveler’s Choice 2014 – Category: Best Romance Hotels in Egypt
• TripAdvisor Traveler’s Choice 2014 – Category: Best Luxury Hotels in Egypt
SAVOY HOTEL SHARM EL SHEIKH
• World Travel Awards – Category: Egypt’s Leading Resort 2014
• Top Hotels - Quality Award for Excellence in Hospitality 2014
• TripAdvisor Certificate of Excellence 2014
• TripAdvisor Traveler’s Choice 2014 – Category: Top 25 Hotels in Egypt
• TripAdvisor Traveler’s Choice 2014 – Category: Best Romance Hotels in Egypt
2013 AWARDS & CERTIFICATES
ROYAL SAVOY HOTEL SHARM EL SHEIKH
• Certificate of Excellence from TripAdvisor for achieving high rating
• TripAdvisor Traveler’s Choice 2013 – Category: Best Service Hotels / Luxury Hotels / Top 25 Hotels in Egypt
SAVOY HOTEL SHARM EL SHEIKH
• Certificate of Excellence from TripAdvisor for achieving high rating
SIERRA HOTEL SHARM EL SHEIKH
• Certificate of Excellence from TripAdvisor for achieving high rating
2012 AWARDS & CERTIFICATES
ROYAL SAVOY HOTEL SHARM EL SHEIKH
• TripAdvisor Traveler’s Choice 2012 – Category: Relaxation / Spa Hotels in Egypt
• TripAdvisor Traveler’s Choice 2012 – Category: Relaxation / Spa Hotels in Middle East
• Certificate of Excellence from TripAdvisor for achieving high rating
• Russian Eye Award – Best Beach Resort
SAVOY HOTEL SHARM EL SHEIKH
• Star of Travel.ru - Egypt’s Best Beach Hotel | More..
• Ministry of Tourism –Certificate of appreciation for outstanding role in enriching the tourism
• industry in Egypt in 2011
• Ministry of Tourism - Certificate of appreciation for outstanding role in enriching the tourism
• industry in Egypt in 2011 - SAVOY Training Department
• Certificate of Excellence from TripAdvisor for achieving high rating
• E-cristal certificate from Check safety first for consistently achieving exceptional levels of health and safety
standards
2011 AWARDS & CERTIFICATES
SAVOY SHARM GROUP
• World Travel Award: Category: Africa’s Leading Hotel & Leisure Management Company
ROYAL SAVOY HOTEL SHARM EL SHEIKH
• World Travel Awards – Category: Queen Cleopatra Villa, Africa’s Leading Villas
• World Travel Awards – Category: World’s Leading Dive Resort
TripAdvisor Certificate of ExcellenceSAVOY HOTEL SHARM EL SHEIKH
• World Travel Awards – Category: Egypt’s Leading Resort
• World Travel Awards – Category: Egypt’s Leading Hotel
• World Travel Awards – Category: Africa’s Leading Resort
• TripAdvisor Certificate of Excellence
SIERRA HOTEL SHARM EL SHEIKH
• World Travel Awards – Category: Egypt’s Leading All Inclusive Resort
• World Travel Awards – Category: Egypt’s Leading hotel
SOHO SQUARE SHARM EL SHEIKH
• World Travel Award: Category: Africa’s Leading Entertainment Centre.
2010 AWARDS & CERTIFICATES
ROYAL SAVOY HOTEL SHARM EL SHEIKH
• TripAdvisor Traveler’s Choice 2010 (Ranked no. 6 in the world) - Category: Relaxation & Spa
• World Travel Awards – Category: World’s Leading Leisure Resort
• World Travel Awards – Category: Egypt’s Leading Resort
• World Travel Awards – Category: World’s Leading Dive Resort
• World Travel Awards – Category: Africa’s Leading Villa
SAVOY HOTEL SHARM EL SHEIKH
• Star of Travel Russia Award – Category: Egypt’s Best Beach Hotel
• Business Destinations 3rd Annual Award- Category: Best Luxury Hotel in Egypt – 2010
SIERRA HOTEL SHARM EL SHEIKH
• World Travel Awards – Category: Egypt’s Leading All Inclusive Resort
SOHO SQUARE SHARM EL SHEIKH
• World Travel Award – Category: World’s Leading Entertainment Centre.
2009 AWARDS & CERTIFICATES
SAVOY SHARM GROUP
• Mr. Emad Aziz, the Chairman received the owner award for his efforts and contribution to the success
(RYLA) in January 2009 by Rotary International
ROYAL SAVOY HOTEL SHARM EL SHEIKH
• Business Destinations 2nd Annual Award- Category: Best Luxury Hotel in Egypt
• Golden Meridian Awards – Category: Outstanding Service in Egypt
• World Travel Awards – Category: Africa’s Leading Villa
SAVOY HOTEL SHARM EL SHEIKH
• Leading 5 stars hotel by Hotels 4 U
• Thank you award from Regency Travel
• Certified from Ukrainian Association for the diversity and high quality of travel market.
• World Travel Awards – Category: Egypt’s Leading Resort
SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO
5352

29. 2008 AWARDS & CERTIFICATES
ROYAL SAVOY HOTEL SHARM EL SHEIKH
• World Travel Awards- Category: World’s Leading Diving Resort
• World Travel Awards: Category: Africa’s Leading villas
SAVOY HOTEL SHARM EL SHEIKH
• Check Safety First Global Award – Category: Food & Safety
• Leading 5 stars hotel by Hotels 4 U
• Certified by HiiS ( Hospitality Industry Integrated Service)
• Certified by ISO 9001:2000 from the year 2001 until the year 2008
• Certified by SGS ( Food Hygiene)
• World Travel Awards – Category: Egypt’s Leading Resort
2007 AWARDS & CERTIFICATES
ROYAL SAVOY VILLAS SHARM EL SHEIKH
• World Travel Awards – Category: Africa’s Leading Villas
SAVOY HOTEL SHARM EL SHEIKH
• World Travel Awards – Category: Egypt’s Leading Resort
• Certificate of Excellence by Cristal – Category: Food & Safety
• Marque of Excellence award by Thomas Cook
2006 AWARDS & CERTIFICATES
ROYAL SAVOY VILLAS SHARM EL SHEIKH
• World Travel Awards – Category: Middle East’s Leading Villas
SAVOY HOTEL SHARM EL SHEIKH
• World Travel Awards – Category: Egypt’s Leading Resort
• Marque of Excellence award by Thomas Cook
2005 AWARDS & CERTIFICATES
SAVOY HOTEL SHARM EL SHEIKH
• World Travel Awards – Category: Egypt’s Leading Resort
• DEPA Middle East Hotel award
• Marque of Excellence award by Thomas Cook
Sharm El Sheikh
P.O. Box 169, SOHO Square, Sharm El
Sheikh,
South Sinai, Egypt
[email protected]
Tel: (+2) 19846
Fax: [phone]
Cairo Sales Office
Villa 26, Atteya El Sawalhi Street, District
8,
Nasr City, Cairo, Egypt
[email protected]
Tel: [phone]
([phone]
Fax: [phone]
Uk Hotline
([phone]
www.savoy-sharm.com
SAVOY GROUP 2016 CORPORATE PORTFOLIO54