Scamper

1. SCAMPER
Generating New Products and
Services

2. What is SCAMPER?
checklist that helps you to think of
changes you can make to an existing
product to create a new one. You can
use these changes either as direct
suggestions or as starting points for
lateral thinking.
Uses a set of directed questions
Created by Bob Eberle and based on the
ideas of Alex Osborn

3. SCAMPER stands for:
S - Substitute - components, materials, people
C - Combine - mix, combine with other assemblies
or services, integrate
A - Adapt - alter, change function, use part of
another element
M - Modify - increase or reduce in scale, change
shape, modify attributes (e.g. colour)
P - Put to another use
E - Eliminate - remove elements, simplify, reduce
to core functionality
R - Reverse - turn inside out or upside down

4. When to use SCAMPER?
Use it to discover more ideas when
you are running out.
Use it to stimulate new ways of
thinking about the problem, perhaps
to kick you out of your current rut.

5. How to use SCAMPER?
Step 1: Substitute
what parts of the product, service or
process may be replaced by other things
includes components, objects, materials the
product is made of, people and roles
involved in a process, etc .
Step 2: Combine
Look for ways to assemble together
things which are separate, to integrate
steps and operations.

6. Step 3: Adapt
Make the product or service or part of it
better suited to its environment or to
things that come in contact with it, or to
a specific group of clients.
Step 4: Modify
Change the properties of the product or
service to make it larger, smaller, of
different colors, tastes, etc.

7. Step 5: Put to another use
Find other uses for the product or
service, that are different from the
original intention.
Step 6: Eliminate
Remove a major function or component
of the product or service.

8. Step 7: Rearrange
Change the order of operation, turn
things upside down, or arrange the
components in a new order .

9. Examples of SCAMPER
Substitute
use of high tech materials for
specific markets
use high-speed components
Combine
integrate computer and printer, printer and
scanner
Adapt
put high quality ink in printer, use high quality
paper

10. Modify
produce different shape, size and design of
printer and computer
Put to another use
printers as photocopies or fax machines
Eliminate
eliminate speakers, color screens, color ink etc.
Reverse
make computer desks as well as computers and
printers, or computer chairs etc