School contact activity case studies previously worked

Scp cases

2. Go Active Move It Movement
Objective:
Promote “Go Active”
campaign & promote
the Cartoon characters
The Event:
❖Reaching out to 192000 schools kids across 5 cities.
❖The SCP involved reaching out to A, A+ Categories schools
across the country & engage the schools kids with games &
given them prizes.
❖Sponsors oriented games were involved where in Perfetti,
Parle G had done dry sampling of their product.
Theme:
Go Active Move it

5. Masti Ki Class
The Event:
❖Reaching out to 144000 schools kids across
3 cities.
❖The SCP involved reaching out to A, A+
Categories schools across the country &
engage the schools kids with games & given
them prizes.
❖Sponsors oriented games were involved
where in Knorr Soupy Noodles, Parle G had
done dry sampling of their product.
Objective:
Promote “Chota Bheem
Goodness & Build Values
in kids through
activity & games
Theme:
Masti Ki Class

8. 8
Context:
A multi-school drive to educate mothers on healthy eating and
complete nutrition
Challenge:
To address fussy eating habits in children and to position
Pediasure as the solution to fulfill the nutrition gaps due to fussy
eating

9. 9
Work: SCP
Sure Moms, the school contact program was carried out in two phases:
Phase 1 – The Pull
Principles of A+, A, and B+ schools were invited to a seminar for effective
communication & partnering of this initiative. International nutritionist,
Kim Milano educated the principals on the ill effects of fussy eating.
Phase 2 – The Effort
A school awareness drive is being conducted in 200 schools across 8 cities
with the aim to reach maximum parents. A session to discuss the issues
of fussy eating habits with trained nutritionist to help release parents
from one of their biggest concerns, fussy eating habits of their children.

10. ART ATTACK
PAINT YOUR WORLD

11. Context:
To have kids paint globes and
show symbolically -
“How would they like
their world to be”
Challenge:
To have a larger than life
Instillation of the
Disney Figurine unveiled at an
event with the Painted Globes

12. Achievement
SCP:
The children painted on
themes of peace, harmony,
democracy & humanity. The
messages painted on the
globes were both inspiring
and humbling
Event :
Around 350 to 400 children
participated in the event at
Phoenix Mills where the
unveiling took place.
Kids engagements –
Splatter Wall, Tattoo &
Caricature Artists, Art
Workshop etc

13. Results:
Reached 9000 children
in
75 schools across 5
cities in the country
The Unveiling was a
huge success with
around 400 children
participating in
Mumbai

14. Context:
Making Rin Synonymous with
Whiteness amongst TG
Challenge:
Rin was losing its whiteness
proposition to its closest
competitor Tide

15. Work:
An integrated campaign
across television, print, on-
ground promoting ‘Safedi ka
Shahensha’
Touched 2100 schools across
40 cities and touched over
20 lac children
Set up over 5724 redemption
centers across retail outlets in
40 cities
Was intensified further thru road
shows across malls , modern
trade and corporates

16. Context:
Introduce Godrej Yummiez
and have the nuggets shimmy
their way into hearts and
pallets of children
Challenge:
Address fussy eating habits
of children

17. Work:
An interactive multicity school
contact program, intensified
by the Dino making a live
appearance inside every
classroom. Quizzes, dances
and music brought alive the
nuggets experientially
Results:
Created high equity for the
brand character
An instant connect that
brand made with its tg
resulting in new users