Schramm Model of Communication 1954 (Model1)

This is the Shramm's Model of Communication first model(Model 1)

1. 1954 Schramm
Model 1 of
Communication
Presentation by: Ronn Cristian M. Nava

2. Communication
“The sharing of information, ideas or attitude is called”
-Schramm

3. Elements of Schramm
Communication Model
Message- The information that should be transferred.
Encoder- Who does encoding or sends the message (message originates).
Decoder- Who receives the message.
Interpreter- Person trying to understand (analyses , perceive) or interpret.

4. 1954 Schramm Model 1
Messag
e
Message
Encoder
Interpreter
Decoder
Decoder
Interpreter
Encoder

5. Advantage and Disadvantage
+ Dynamic model- Shows how a situation can
change.
+There is no separate sender and receiver, sender
and receiver is the same person.
+Assume communication to be circular in nature.
+feedback- central feature.
-This model does not talk about semantic noise and
it assume the moment of encoding and decoding

6. http//sevannisa.blogspot.co.id/2012/11/model-komunikasi-schramm.html
http://en.Wikipedia.org/wiki/willbur-schramm
Created by:RN|Creation

7. http//sevannisa.blogspot.co.id/2012/11/model-komunikasi-schramm.html
http://en.Wikipedia.org/wiki/willbur-schramm
Created by:RN|Creation