SCOOTERS INDIA LTD. LUCKNOW STPR
akashsingh545
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Apr 21, 2018
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About This Presentation
CUSTOMERS SATISFACTION ON THREE WHEELER.
Slide Content
1
SUMMER TRAINING PROJECT REPORT ON
CUSTOMER’S SATISFACTION ON THREE WHEELER S
SCOOTERS INDIA LTD. LUCKNO W
FOR THE PARTIAL FULLFILMENT OF THE REQUIREME T
FOR THE AWRAD OF
MASTER OF BUSINESS ADMINISTRATION, 2
ND
SEMESTER
2016-2018
UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF:
Mr. PRAKASH KUNDANANI Mr. SHAKTI PRADARSHAN
SUBMITTED BY
AKASH SINGH
1601170009
UNITED INSTITUTE OF MANAGEMENT
SUMMER TRAINING PROJECT REPORT ON
CUSTOMER’S SATISFACTION ON THREE WHEELER S
SCOOTERS INDIA LTD. LUCKNO W
FOR THE PARTIAL FULLFILMENT OF THE REQUIREME T
FOR THE AWRAD OF
MASTER OF BUSINESS ADMINISTRATION, 2
ND
SEMESTER
2016-2018
UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF:
Mr. PRAKASH KUNDANANI Mr. SHAKTI PRADARSHAN
SUBMITTED BY
AKASH SINGH
1601170009
UNITED INSTITUTE OF MANAGEMENT
2
DDEECCLLAARRAATTIIOONN
This is to declare that Akash Singh (1601170009) student of MBA, have
personally worked on the project entitled CUSTOMER’S SATISFACTION on
three wheeler. The data mentioned in this report were obtained during genuine
work done and collected by me. The data obtained from other sources have been
duly acknowledged. The result embodied in this project has not been submitted to
any other University or Institute for the award of any degree.
Date:
Place: Lucknow AKASH SINGH
Roll No.: 1601170009
MBA III SEM
DDEECCLLAARRAATTIIOONN
This is to declare that Akash Singh (1601170009) student of MBA, have
personally worked on the project entitled CUSTOMER’S SATISFACTION on
three wheeler. The data mentioned in this report were obtained during genuine
work done and collected by me. The data obtained from other sources have been
duly acknowledged. The result embodied in this project has not been submitted to
any other University or Institute for the award of any degree.
Date:
Place: Lucknow AKASH SINGH
Roll No.: 1601170009
MBA III SEM
3
ACKNOWLEDMENT
My summer training Report with SCOOTERS INDIA LTD Proved to be highly
valuable and informative sojourn. I got some valuable insights from this exercise,
which has definitely enabled me to hone my skills and widen my prospective
towards CUSTOMER’S SATISFACTION on Three Wheeer Industry.
Firstly, I would like to seek an opportunity to express my sincere and profound
gratitude to MR. SHAKTI PRADRSHAN , PROF. K.K. MALVIYA
(PRINCIPLE), MR. VIKASH MALHOTRA (H.O.D), MR. PRAKASH
KUNDANI (Project coordinator), and Mrs. ARTI PANDEY (Class coordinator)
and faculty of UIM, for giving me an opportunity to this project. He had been a
continuous source of inspiration.
“Gratitude is short lived but when put down in black and white, one can hope that
it will enjoy a longer.”
ACKNOWLEDMENT
My summer training Report with SCOOTERS INDIA LTD Proved to be highly
valuable and informative sojourn. I got some valuable insights from this exercise,
which has definitely enabled me to hone my skills and widen my prospective
towards CUSTOMER’S SATISFACTION on Three Wheeer Industry.
Firstly, I would like to seek an opportunity to express my sincere and profound
gratitude to MR. SHAKTI PRADRSHAN , PROF. K.K. MALVIYA
(PRINCIPLE), MR. VIKASH MALHOTRA (H.O.D), MR. PRAKASH
KUNDANI (Project coordinator), and Mrs. ARTI PANDEY (Class coordinator)
and faculty of UIM, for giving me an opportunity to this project. He had been a
continuous source of inspiration.
“Gratitude is short lived but when put down in black and white, one can hope that
it will enjoy a longer.”
4
PREFACE
This summer training report was started with making to meet with the clients and
seek information through questionnaire and in formal interview; finally converting
that leads into potential business. In the process I used to face a lot of queries and
arguments regarding the performance of SCOOTERS INDIA LTD. To overcome
this problem my project leader helped me to a big stand by not imparting deep
product knowledge and answers to the client’s queries but also by giving his
continuous encouragement, invaluable help and guidance.
These conclusions drawn are based on the observations and facts collected from
the respondents and from the various sources of secondary data. As a whole, my
efforts were to give a consolidated picture for the study. I expect my work would at
least act as a source further scope to the company, with this I whole heartily hand
over my project hours to you.
PREFACE
This summer training report was started with making to meet with the clients and
seek information through questionnaire and in formal interview; finally converting
that leads into potential business. In the process I used to face a lot of queries and
arguments regarding the performance of SCOOTERS INDIA LTD. To overcome
this problem my project leader helped me to a big stand by not imparting deep
product knowledge and answers to the client’s queries but also by giving his
continuous encouragement, invaluable help and guidance.
These conclusions drawn are based on the observations and facts collected from
the respondents and from the various sources of secondary data. As a whole, my
efforts were to give a consolidated picture for the study. I expect my work would at
least act as a source further scope to the company, with this I whole heartily hand
over my project hours to you.
5
Executive summary
Automotive industry is one of the fast growing industries in India. Marketing
includes all the fulfill the all segment of consumers. Integrated Marketing
communication is also to convert social needs into profitable opportunities.
So this topic provides all the essential to theoretical knowledge and to inculcate the
efficiency. It is also requirement for the company to improve their service and
quality for achieving their ultimate goal.
Project Title: “RESEARCH ON CUSTOMER’S SATISFACTION
ON THREE WHEELER .”
The topic has been already given by the company to collect information about
current status of the CUSTOMER’S SATISFACTION on three wheeler Industry
that is given by the company to the retailer for selling of every brand of Scooters
India ltd.
The main objective of the research was to know the company’s position in the
manufacture sector. Location: Lucknow
Executive summary
Automotive industry is one of the fast growing industries in India. Marketing
includes all the fulfill the all segment of consumers. Integrated Marketing
communication is also to convert social needs into profitable opportunities.
So this topic provides all the essential to theoretical knowledge and to inculcate the
efficiency. It is also requirement for the company to improve their service and
quality for achieving their ultimate goal.
Project Title: “RESEARCH ON CUSTOMER’S SATISFACTION
ON THREE WHEELER .”
The topic has been already given by the company to collect information about
current status of the CUSTOMER’S SATISFACTION on three wheeler Industry
that is given by the company to the retailer for selling of every brand of Scooters
India ltd.
The main objective of the research was to know the company’s position in the
manufacture sector. Location: Lucknow
6
CONTENT
S.NO TOPIC P.NO.
1 INTRODUCTION 8-23
2 COMPANY PROFILE 25-62
3 COMPETITORS 64-71
4 OBJECTIVES OF STUDY 73
5 RESEARCH MEHODOLOGY 76-87
6 DATA ANALYSIS AND INTERPRETATION 89-98
7 CONCLUSIONS 99
8 SUGGESTION 100
9 REFERENCE 101
10 BIBILOGRAPHY 101
11 APPENDIX 102-7
CONTENT
S.NO TOPIC P.NO.
1 INTRODUCTION 8-23
2 COMPANY PROFILE 25-62
3 COMPETITORS 64-71
4 OBJECTIVES OF STUDY 73
5 RESEARCH MEHODOLOGY 76-87
6 DATA ANALYSIS AND INTERPRETATION 89-98
7 CONCLUSIONS 99
8 SUGGESTION 100
9 REFERENCE 101
10 BIBILOGRAPHY 101
11 APPENDIX 102-7
7
INTRODUCTION
INTRODUCTION
8
INTRODUCTION
In today’s market the sales of the product is not the only way to get success, the
services and the CUSTOMER’S SATISFACTION is also important. The
companies SCOOTERS INDIA LTD. are the world class companies in the three
wheeler scooters. This is the highest three wheeler selling company in India. But
the performance and the customers approach toward this company is important.
The topic “A COMPARATIVE STUDY OF CUSTOMER’S
SATISFACTION” is a kind of survey that shows the performance of company.
So this shows the customers view toward the company and their problems about
the company. Here in this study, we try to analyze about the
how many people are using three-wheeler? What motivates and influence them to
buy three-wheeler? Which are the most preferable choices in three wheelers in case
of load carrier and scooters and the most recent three wheelers choice in the
market? What is their consumer attitude toward performance of three wheelers?
which influenced them and the reason to buy?
So it is helpful to me in my future reference and that’s the reason I select this topic
for my project.
INTRODUCTION
In today’s market the sales of the product is not the only way to get success, the
services and the CUSTOMER’S SATISFACTION is also important. The
companies SCOOTERS INDIA LTD. are the world class companies in the three
wheeler scooters. This is the highest three wheeler selling company in India. But
the performance and the customers approach toward this company is important.
The topic “A COMPARATIVE STUDY OF CUSTOMER’S
SATISFACTION” is a kind of survey that shows the performance of company.
So this shows the customers view toward the company and their problems about
the company. Here in this study, we try to analyze about the
how many people are using three-wheeler? What motivates and influence them to
buy three-wheeler? Which are the most preferable choices in three wheelers in case
of load carrier and scooters and the most recent three wheelers choice in the
market? What is their consumer attitude toward performance of three wheelers?
which influenced them and the reason to buy?
So it is helpful to me in my future reference and that’s the reason I select this topic
for my project.
9
HISTORY
Scooters India Limited, incorporated as a Government of India enterprise at
Lucknow, on September 7, 1972, is an ISO 9001:2000 and ISO 14001 company,
situated at 16 Km milestone, South–west of Lucknow, the capital of Uttar Pradesh
on NH No 25 and is well connected by road, rail and air. It is a totally integrated
automobile plant, engaged in designing, developing, manufacturing and marketing
a broad spectrum of conventional and non–conventional fuel driven 3–wheelers.
In 1975, company started its commercial production of scooters under the brand
name of Vijai Super for domestic market and Lambretta for the overseas market. It
added one more wheel to its product range and introduced three wheelers under the
brand name of VIKRAM/LAMBRO. However, in 1997, strategically, the company
discontinued its two–wheeler production and concentrated only on
manufacturing and marketing of three–wheelers. These three–wheelers
have become more relevant in the present socio–economic environment
as it transports goods and passengers at least cost.
HISTORY
Scooters India Limited, incorporated as a Government of India enterprise at
Lucknow, on September 7, 1972, is an ISO 9001:2000 and ISO 14001 company,
situated at 16 Km milestone, South–west of Lucknow, the capital of Uttar Pradesh
on NH No 25 and is well connected by road, rail and air. It is a totally integrated
automobile plant, engaged in designing, developing, manufacturing and marketing
a broad spectrum of conventional and non–conventional fuel driven 3–wheelers.
In 1975, company started its commercial production of scooters under the brand
name of Vijai Super for domestic market and Lambretta for the overseas market. It
added one more wheel to its product range and introduced three wheelers under the
brand name of VIKRAM/LAMBRO. However, in 1997, strategically, the company
discontinued its two–wheeler production and concentrated only on
manufacturing and marketing of three–wheelers. These three–wheelers
have become more relevant in the present socio–economic environment
as it transports goods and passengers at least cost.
10
For various reasons the company became sick and it was perceived that the
company should be wound up. The company was referred to BIFR in 1991.
The company has its own marketing network of regional sales offices all over
India, catering to customer’s requirements in the areas of sales and services. The
organization has various departments to perform different activities competently.
SIL has an organized system to control different activities. Personnel &
administration department looks after the employee’s welfare, medical benefits,
conveyance facilities, maintains their personal records and controls their regularity.
It also takes care of the security for the organization. Marketing & services
department looks after the marketing of the products, provide services to the
customer and regulates the activities in its various regional offices.
The products have a high payload capacity and efficiency. These are specially
designed and developed for local transportation. However, the generation of
Vikram runs successfully in different countries also. Their product is in demand in
various countries all over the world. Germany, Italy, Sudan, Nigeria, Nepal,
Bangladesh are few of the countries.
For various reasons the company became sick and it was perceived that the
company should be wound up. The company was referred to BIFR in 1991.
The company has its own marketing network of regional sales offices all over
India, catering to customer’s requirements in the areas of sales and services. The
organization has various departments to perform different activities competently.
SIL has an organized system to control different activities. Personnel &
administration department looks after the employee’s welfare, medical benefits,
conveyance facilities, maintains their personal records and controls their regularity.
It also takes care of the security for the organization. Marketing & services
department looks after the marketing of the products, provide services to the
customer and regulates the activities in its various regional offices.
The products have a high payload capacity and efficiency. These are specially
designed and developed for local transportation. However, the generation of
Vikram runs successfully in different countries also. Their product is in demand in
various countries all over the world. Germany, Italy, Sudan, Nigeria, Nepal,
Bangladesh are few of the countries.
11
The company vision is to grow into an environment friendly and globally
competitive company constantly striving to meet the changing needs of customer
through constantly improving existing products, adding new products and
expanding customer base.
The company vision is to grow into an environment friendly and globally
competitive company constantly striving to meet the changing needs of customer
through constantly improving existing products, adding new products and
expanding customer base.
12
INDUSTRY PROFILE
INDUSTRY PROFILE
13
INDUSTRY PROFILE
The automotive industry in India is one of the largest in the world with an annual
production of 23.96 million vehicles in FY (fiscal year) 2015-16, following a
growth of 2.57 percent over the last year. The automobile industry accounts for 7.1
percent of the country’s gross domestic product (GDP).
The two wheelers segment with 81 percent market share is the leader of the Indian
automobile market, owing to the growing middle class and young population.
Moreover, the growing interest of companies in exploring the rural markets further
added the growth of the sector.
The overall passenger vehicle (PV) segment has 13 percent market share.
India is also a prominent auto exporter and has strong export growth expectations
for the nearer future. In FY 2014-15, automobile exports grew by 15 percent over
the last year.
INDUSTRY PROFILE
The automotive industry in India is one of the largest in the world with an annual
production of 23.96 million vehicles in FY (fiscal year) 2015-16, following a
growth of 2.57 percent over the last year. The automobile industry accounts for 7.1
percent of the country’s gross domestic product (GDP).
The two wheelers segment with 81 percent market share is the leader of the Indian
automobile market, owing to the growing middle class and young population.
Moreover, the growing interest of companies in exploring the rural markets further
added the growth of the sector.
The overall passenger vehicle (PV) segment has 13 percent market share.
India is also a prominent auto exporter and has strong export growth expectations
for the nearer future. In FY 2014-15, automobile exports grew by 15 percent over
the last year.
14
MARKET SIZE
The industry produced a total 14.25 million vehicles introducing PV’S (passenger
vehicles) , CV’S (commercial vehicles) , 3W (three wheelers) , 2W (two wheelers)
in April-October 2015 , as against 13.83 in April-October 2014 , registering a
marginal growth of 3.07 percent , year to year .
The sales of PV’S grew by 8.51 percent in April – October 2015.
CV’S segment registered a growth of 8.02 percent in April – October 2015.
Medium and heavy commercial vehicles (M and MCV’S) registered very
strong growth of 32.3 percent.
Sale of light commercial vehicles (LCV’S) declined by 5.24 percent during
April-October 2015, year to year.
In April-October 2015 , overall automobile exports grew by 5.78 percent , PV’S ,
CV’S , 3W’s and 2W’S registered growth of 6.34 percent , 17.95 percent , 18.59
percent and 3.22 percent , respectively in April-October 2015 over April-October
2014 .
MARKET SIZE
The industry produced a total 14.25 million vehicles introducing PV’S (passenger
vehicles) , CV’S (commercial vehicles) , 3W (three wheelers) , 2W (two wheelers)
in April-October 2015 , as against 13.83 in April-October 2014 , registering a
marginal growth of 3.07 percent , year to year .
The sales of PV’S grew by 8.51 percent in April – October 2015.
CV’S segment registered a growth of 8.02 percent in April – October 2015.
Medium and heavy commercial vehicles (M and MCV’S) registered very
strong growth of 32.3 percent.
Sale of light commercial vehicles (LCV’S) declined by 5.24 percent during
April-October 2015, year to year.
In April-October 2015 , overall automobile exports grew by 5.78 percent , PV’S ,
CV’S , 3W’s and 2W’S registered growth of 6.34 percent , 17.95 percent , 18.59
percent and 3.22 percent , respectively in April-October 2015 over April-October
2014 .
15
MARKET SIZE OF 3W
India has emerged as the largest 3 wheeler industry with a large domestic market
and export base on the back of strong demand from local as well as international
markets.
“With industry volumes of 9, 40,000 units in FY 2015, India is positioned as the
largest manufacturer as well as market for 3 wheelers globally”. The 3 wheeler
market includes both passenger and cargo segments.
Over the past decade during FY 2006-15, the Indian 3W industry grew a
compounded annual growth rate (CAGR) OF 8.9 percent in unit sales driven by
steadily rising exports as well as domestic demand. Within the overall industry,
the domestic 3W market stood at 5, 32,000 units in FY 2015, registering a CAGR
of 4.4 percent over the past ten years.
MARKET SIZE OF 3W
India has emerged as the largest 3 wheeler industry with a large domestic market
and export base on the back of strong demand from local as well as international
markets.
“With industry volumes of 9, 40,000 units in FY 2015, India is positioned as the
largest manufacturer as well as market for 3 wheelers globally”. The 3 wheeler
market includes both passenger and cargo segments.
Over the past decade during FY 2006-15, the Indian 3W industry grew a
compounded annual growth rate (CAGR) OF 8.9 percent in unit sales driven by
steadily rising exports as well as domestic demand. Within the overall industry,
the domestic 3W market stood at 5, 32,000 units in FY 2015, registering a CAGR
of 4.4 percent over the past ten years.
16
Performance of Auto Industry during 2016-17
Production
The industry produced a total 25,316,044 vehicles including passenger
vehicles, commercial vehicles, three wheelers, two wheelers and
quadricycle in April-March 2017 as against 24,016,599 in April-March
2016, registering a growth of 5.41 percent over the same period last
year.
Performance of Auto Industry during 2016-17
Production
The industry produced a total 25,316,044 vehicles including passenger
vehicles, commercial vehicles, three wheelers, two wheelers and
quadricycle in April-March 2017 as against 24,016,599 in April-March
2016, registering a growth of 5.41 percent over the same period last
year.
17
Automobile Production Trends
Category 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
Passenger
Vehicles
31,46,069 32,31,058 30,87,973 32,21,419 34,65,045 37,91,540
Commercial
Vehicles
9,29,136 8,32,649 6,99,035 6,98,298 7,86,692 8,10,286
Three Wheelers 8,79,289 8,39,748 8,30,108 9,49,019 9,34,104 7,83,149
Two Wheelers 1,54,27,532 1,57,44,156 1,68,83,049 1,84,89,311 1,88,30,227 1,99,29,485
Grand Total 2,03,82,026 2,06,47,611 2,15,00,165 2,33,58,047 2,40,16,068 2,53,14,460
Automobile Production Trends
Category 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
Passenger
Vehicles
31,46,069 32,31,058 30,87,973 32,21,419 34,65,045 37,91,540
Commercial
Vehicles
9,29,136 8,32,649 6,99,035 6,98,298 7,86,692 8,10,286
Three Wheelers 8,79,289 8,39,748 8,30,108 9,49,019 9,34,104 7,83,149
Two Wheelers 1,54,27,532 1,57,44,156 1,68,83,049 1,84,89,311 1,88,30,227 1,99,29,485
Grand Total 2,03,82,026 2,06,47,611 2,15,00,165 2,33,58,047 2,40,16,068 2,53,14,460
18
Domestic Sales
The sales of Passenger Vehicles grew by 9.23 percent in April-March
2017 over the same period last year. Within the Passenger Vehicles,
Passenger Cars, Utility Vehicles and Vans grew by 3.85 percent, 29.91
percent and 2.37 percent respectively during April-March 2017 over the
same period last year.
The overall Commercial Vehicles segment registered a growth of 4.16
percent in April-March 2017 as compared to the same period last year.
Medium & Heavy Commercial Vehicles (M&HCVs) grew by 0.04
percent and Light Commercial Vehicles grew by 7.41 percent during
April-March 2017 over the same period last year.
Three Wheelers sales declined by (-) 4.93 percent in April-March 2017
over the same period last year. Passenger Carrier sales declined by (-)
8.83 percent and Goods Carrier sales grew by 12.75 percent in April-
March 2017 over April-March 2016.
Two Wheelers sales registered a growth at 6.89 percent during April-
March 2017 over April-March 2016. Within the Two Wheelers segment,
Domestic Sales
The sales of Passenger Vehicles grew by 9.23 percent in April-March
2017 over the same period last year. Within the Passenger Vehicles,
Passenger Cars, Utility Vehicles and Vans grew by 3.85 percent, 29.91
percent and 2.37 percent respectively during April-March 2017 over the
same period last year.
The overall Commercial Vehicles segment registered a growth of 4.16
percent in April-March 2017 as compared to the same period last year.
Medium & Heavy Commercial Vehicles (M&HCVs) grew by 0.04
percent and Light Commercial Vehicles grew by 7.41 percent during
April-March 2017 over the same period last year.
Three Wheelers sales declined by (-) 4.93 percent in April-March 2017
over the same period last year. Passenger Carrier sales declined by (-)
8.83 percent and Goods Carrier sales grew by 12.75 percent in April-
March 2017 over April-March 2016.
Two Wheelers sales registered a growth at 6.89 percent during April-
March 2017 over April-March 2016. Within the Two Wheelers segment,
19
Scooters, Motorcycles and Mopeds grew by 11.39 percent, 3.68 percent
and 23.02 percent respectively in April-March 2017 over April-March
2016.
Automobile Domestic Sales Trends
Category 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
Passenger
Vehicles
26,29,839 26,65,015 25,03,509 26,01,236 27,89,208 30,46,727
Commercial
Vehicles
8,09,499 7,93,211 6,32,851 6,14,948 6,85,704 7,14,232
Three Wheelers 5,13,281 5,38,290 4,80,085 5,32,626 5,38,208 5,11,658
Two Wheelers 1,34,09,150 1,37,97,185 1,48,06,778 1,59,75,561 1,64,55,851 1,75,89,511
Grand Total 1,73,61,769 1,77,93,701 1,84,23,223 1,97,24,371 2,04,68,971 2,18,62,128
Scooters, Motorcycles and Mopeds grew by 11.39 percent, 3.68 percent
and 23.02 percent respectively in April-March 2017 over April-March
2016.
Automobile Domestic Sales Trends
Category 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
Passenger
Vehicles
26,29,839 26,65,015 25,03,509 26,01,236 27,89,208 30,46,727
Commercial
Vehicles
8,09,499 7,93,211 6,32,851 6,14,948 6,85,704 7,14,232
Three Wheelers 5,13,281 5,38,290 4,80,085 5,32,626 5,38,208 5,11,658
Two Wheelers 1,34,09,150 1,37,97,185 1,48,06,778 1,59,75,561 1,64,55,851 1,75,89,511
Grand Total 1,73,61,769 1,77,93,701 1,84,23,223 1,97,24,371 2,04,68,971 2,18,62,128
20
Exports
In April-March 2017, overall automobile exports declined by (-) 4.50
percent. While Passenger Vehicles and Commercial Vehicles exports
registered a growth of 16.20 percent and 4.99 percent respectively,
exports of Three Wheelers and Two Wheelers declined by (-) 32.77
percent and (-) 5.78 percent respectively in April-March 2017 over
April-March 2016.
Exports
In April-March 2017, overall automobile exports declined by (-) 4.50
percent. While Passenger Vehicles and Commercial Vehicles exports
registered a growth of 16.20 percent and 4.99 percent respectively,
exports of Three Wheelers and Two Wheelers declined by (-) 32.77
percent and (-) 5.78 percent respectively in April-March 2017 over
April-March 2016.
21
Automobile Exports Trends
Category 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
Passenger Vehicles 5,08,783 5,59,414 5,96,142 6,21,341 6,53,053 7,58,830
Commercial Vehicles 92,258 80,027 77,050 86,939 1,03,124 1,08,271
Three Wheelers 3,61,753 3,03,088 3,53,392 4,07,600 4,04,441 2,71,894
Two Wheelers 19,75,111 19,56,378 20,84,000 24,57,466 24,82,876 23,39,273
Grand Total 29,37,905 28,98,907 31,10,584 35,73,346 36,43,494 34,78,268
Automobile Exports Trends
Category 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
Passenger Vehicles 5,08,783 5,59,414 5,96,142 6,21,341 6,53,053 7,58,830
Commercial Vehicles 92,258 80,027 77,050 86,939 1,03,124 1,08,271
Three Wheelers 3,61,753 3,03,088 3,53,392 4,07,600 4,04,441 2,71,894
Two Wheelers 19,75,111 19,56,378 20,84,000 24,57,466 24,82,876 23,39,273
Grand Total 29,37,905 28,98,907 31,10,584 35,73,346 36,43,494 34,78,268
22
COMPANY PROFILE
COMPANY PROFILE
23
COMPANY PROFILE
(Welcome To Scooters India Ltd)
Scooters India Ltd is a public sector undertaking. The company
principally engaged in the business of manufacturing and sale of motor
vehicles and spare-parts (Automobile). They design, develop,
manufacture and market a range of conventional and non-conventional
fuel driven three-wheelers. They also possess the world right of the trade
name LAMBRETTA/ LAMBRO. The company has been a pioneer in
bringing out various models of 3-wheelers running on diesel, electric
and CNG for application as both passengers and load carrier versions.
They have played an important role in popularizing of 3-wheelers of
larger capacities in the country. The company is an ISO 9001:2000 and
ISO 14001 Company. The company has their manufacturing facilities
located at Lucknow in Uttar Pradesh. They have their own marketing
COMPANY PROFILE
(Welcome To Scooters India Ltd)
Scooters India Ltd is a public sector undertaking. The company
principally engaged in the business of manufacturing and sale of motor
vehicles and spare-parts (Automobile). They design, develop,
manufacture and market a range of conventional and non-conventional
fuel driven three-wheelers. They also possess the world right of the trade
name LAMBRETTA/ LAMBRO. The company has been a pioneer in
bringing out various models of 3-wheelers running on diesel, electric
and CNG for application as both passengers and load carrier versions.
They have played an important role in popularizing of 3-wheelers of
larger capacities in the country. The company is an ISO 9001:2000 and
ISO 14001 Company. The company has their manufacturing facilities
located at Lucknow in Uttar Pradesh. They have their own marketing
24
network of Regional Sales Offices all over India, catering to customer's
requirements in the areas of sales and services The company make
various types of three wheelers, which includes Vikram 450D, Vikram
410G, Vikram 600G, Vikram 750D, Vikram 750D (WC) and Vikram
EV. Vikram 750D and Vikram 450D is used as a passenger carrier, load
carrier and delivery van. These products are designed for local
transportation. Vikram EV is an electrical three wheeler. Scooters India
Ltd was incorporated on September 7, 1992. The company was
established for the manufacture of scooters, mopeds, motorcycles and
their components. The company bought over plant, machinery, design,
drawing, documentation, copyrights etc. lock, stock and barrel. In the
year 1975, company started its commercial production of Scooters under
the brand name of Vijay Super for domestic market and Lambretta for
overseas market. They added one more wheel to their product range and
network of Regional Sales Offices all over India, catering to customer's
requirements in the areas of sales and services The company make
various types of three wheelers, which includes Vikram 450D, Vikram
410G, Vikram 600G, Vikram 750D, Vikram 750D (WC) and Vikram
EV. Vikram 750D and Vikram 450D is used as a passenger carrier, load
carrier and delivery van. These products are designed for local
transportation. Vikram EV is an electrical three wheeler. Scooters India
Ltd was incorporated on September 7, 1992. The company was
established for the manufacture of scooters, mopeds, motorcycles and
their components. The company bought over plant, machinery, design,
drawing, documentation, copyrights etc. lock, stock and barrel. In the
year 1975, company started its commercial production of Scooters under
the brand name of Vijay Super for domestic market and Lambretta for
overseas market. They added one more wheel to their product range and
25
introduced three wheelers under the brand name of VIKRAM/
LAMBRO. In the year 1997, the company discontinued their two-
wheeler production and concentrated only on manufacturing and
marketing of 3 wheelers. During the year 2002-03, the company
developed a ten seater electric trolley bus. During the year 2003-04, they
developed a new starter motor and alternator for Vikram 750-D air
cooled three-wheelers for improved lighting and battery charging.
During the year 2005-06, the company commissioned a new paint shop
in order to facilitate superior paint finished vehicle. During the year
2006-07, the company introduced Vikram CG-1500 model of 3-wheeler
in the market. Also, they introduced CNG vehicles (1000CC) during the
year 2008-09. During the year 2009-10, the company continued their
leadership in passenger carrier (6+1) segment of vehicles and had a
share of 83.82%.
introduced three wheelers under the brand name of VIKRAM/
LAMBRO. In the year 1997, the company discontinued their two-
wheeler production and concentrated only on manufacturing and
marketing of 3 wheelers. During the year 2002-03, the company
developed a ten seater electric trolley bus. During the year 2003-04, they
developed a new starter motor and alternator for Vikram 750-D air
cooled three-wheelers for improved lighting and battery charging.
During the year 2005-06, the company commissioned a new paint shop
in order to facilitate superior paint finished vehicle. During the year
2006-07, the company introduced Vikram CG-1500 model of 3-wheeler
in the market. Also, they introduced CNG vehicles (1000CC) during the
year 2008-09. During the year 2009-10, the company continued their
leadership in passenger carrier (6+1) segment of vehicles and had a
share of 83.82%.
26
MISSION AND VISION
MISSION AND VISION
27
Mission
To fulfill customer's needs for economic and safe mode of road transport
and quality engineering products through contemporary technologies.
Vision
To grow into an environment friendly and globally competitive company
constantly striving to meet the changing needs of customer through
constantly improving existing products, adding new products and
expanding customer base.
Objective
Providing economical and safe means of transportation with
contemporary technology for movement of cargo and people. Providing
eco-friendly, flawless and reliable products to fulfill customer needs.
Achieving CUSTOMER’S SATISFACTIONby providing products at
right price and at right time.
Mission
To fulfill customer's needs for economic and safe mode of road transport
and quality engineering products through contemporary technologies.
Vision
To grow into an environment friendly and globally competitive company
constantly striving to meet the changing needs of customer through
constantly improving existing products, adding new products and
expanding customer base.
Objective
Providing economical and safe means of transportation with
contemporary technology for movement of cargo and people. Providing
eco-friendly, flawless and reliable products to fulfill customer needs.
Achieving CUSTOMER’S SATISFACTIONby providing products at
right price and at right time.
28
DEPARTMENTS
The organization has various departments to perform different activities
competently. SIL has an organized system to control different activities.
Personnel & administration department looks after the employee’s
welfare, medical benefits, conveyance facilities, maintains their personal
records and controls their regularity. It also takes care of the security for
the organization. Marketing & services department looks after the
marketing of the products, provide services to the customer and
regulates the activities in its various regional offices.
Materials control the purchasing of the raw material, keep an eye on the
cost of the material in the market, store the different materials and
products and establish a company-vendor relationship. Workshop
manufactures different products in steps in different lines. Design &
development is the prime creative unit for the organization. It brings out
some brilliant design with modern technologies. Finance & accounts
section keeps track on the financial growth and the maintenance of
various types of accounts.
DEPARTMENTS
The organization has various departments to perform different activities
competently. SIL has an organized system to control different activities.
Personnel & administration department looks after the employee’s
welfare, medical benefits, conveyance facilities, maintains their personal
records and controls their regularity. It also takes care of the security for
the organization. Marketing & services department looks after the
marketing of the products, provide services to the customer and
regulates the activities in its various regional offices.
Materials control the purchasing of the raw material, keep an eye on the
cost of the material in the market, store the different materials and
products and establish a company-vendor relationship. Workshop
manufactures different products in steps in different lines. Design &
development is the prime creative unit for the organization. It brings out
some brilliant design with modern technologies. Finance & accounts
section keeps track on the financial growth and the maintenance of
various types of accounts.
29
PRODUCTS OF SIL
PRODUCTS OF SIL
30
PRODUCTS OF SIL
Scooters India Limited makes various & versatile types of three
wheelers: Vikram 450D(STG), Vikram 1000 CG, Vikram 1500 CG,
Vikram 750D(AC), Vikram Load Carrier, Vikram EV.
The products have a high payload capacity and efficiency. These are
specially designed and developed for local transportation. However, the
generation of Vikram runs successfully in different countries also. Our
product is very demanding in various countries all over the world.
Germany, Italy, Sudan, Nigeria, Nepal, Bangladesh is few of the
countries.
PRODUCTS OF SIL
Scooters India Limited makes various & versatile types of three
wheelers: Vikram 450D(STG), Vikram 1000 CG, Vikram 1500 CG,
Vikram 750D(AC), Vikram Load Carrier, Vikram EV.
The products have a high payload capacity and efficiency. These are
specially designed and developed for local transportation. However, the
generation of Vikram runs successfully in different countries also. Our
product is very demanding in various countries all over the world.
Germany, Italy, Sudan, Nigeria, Nepal, Bangladesh is few of the
countries.
31
FUTURE AND QUALITY
FUTURE AND QUALITY
32
FUTURE AND QUALITY
Past is dead and gone, we are standing on the threshold of today,
planning for the future. In the process we added one wheel, shifting the
gear from two wheeler to three wheeler and propose to add another,
entering in to the arena of four wheeler, though for a limited segment -
the segment of zero emission. The quality has moved from product to
process to people. Only good quality people can work out quality
processes and provide quality products and services.
Environment is our greatest heritage and its protection, our highest
responsibility. Green process design as also green product design has
assumed importance. Eco-design of the products and process is the task
for tomorrow. Accordingly, product development is the obsession for
future. Engineering it through various processes not only to meet but
exceed customer's expectation is the challenge.
As the 21st century is knocking at the door, the demand from people will
increase manifolds. Keeping this in view, the company has made HRD a
FUTURE AND QUALITY
Past is dead and gone, we are standing on the threshold of today,
planning for the future. In the process we added one wheel, shifting the
gear from two wheeler to three wheeler and propose to add another,
entering in to the arena of four wheeler, though for a limited segment -
the segment of zero emission. The quality has moved from product to
process to people. Only good quality people can work out quality
processes and provide quality products and services.
Environment is our greatest heritage and its protection, our highest
responsibility. Green process design as also green product design has
assumed importance. Eco-design of the products and process is the task
for tomorrow. Accordingly, product development is the obsession for
future. Engineering it through various processes not only to meet but
exceed customer's expectation is the challenge.
As the 21st century is knocking at the door, the demand from people will
increase manifolds. Keeping this in view, the company has made HRD a
33
key functional area. The real asset has shifted from plant and machinery
to brands and brains. Knowledge has become the biggest value added.
Accordingly, sufficient resources have been committed to convert the
company into a learning organization, thirsty for knowledge.
Growing into a global company is not only a goal but has become
necessity as the world has turned into a global village without
boundaries and there is no place in the global village for protection.
key functional area. The real asset has shifted from plant and machinery
to brands and brains. Knowledge has become the biggest value added.
Accordingly, sufficient resources have been committed to convert the
company into a learning organization, thirsty for knowledge.
Growing into a global company is not only a goal but has become
necessity as the world has turned into a global village without
boundaries and there is no place in the global village for protection.
34
SWOT ANALYSIS
SWOT ANALYSIS
35
STRENGTH
Widely spread distribution channels across various countries.
Being the market leader in loader vehicles, it has strong
presence in the commercial vehicle market.
Brand name – brand recognition as people consider vikram
and Scooter’s India as synonyms.
Scooters India continuously focuses over product
improvement according to the change in trends and customer
demand.
Its continuous investment in R&D keeps them updated and
helps them to take decisions.
STRENGTH
Widely spread distribution channels across various countries.
Being the market leader in loader vehicles, it has strong
presence in the commercial vehicle market.
Brand name – brand recognition as people consider vikram
and Scooter’s India as synonyms.
Scooters India continuously focuses over product
improvement according to the change in trends and customer
demand.
Its continuous investment in R&D keeps them updated and
helps them to take decisions.
36
WEAKNESSES
Weak advertising strategy.
Financing of vehicles takes comparatively more time than
other competitors in the market.
Lack in relationship management with employees and
dealers.
Performance and effectiveness of service centers of Scooters
India is not good as that of its competitors like TATA and
BAJAJ.
The process of work is slow.
Employee engagement is at low rate.
Operations are mainly focused and restricted to India.
WEAKNESSES
Weak advertising strategy.
Financing of vehicles takes comparatively more time than
other competitors in the market.
Lack in relationship management with employees and
dealers.
Performance and effectiveness of service centers of Scooters
India is not good as that of its competitors like TATA and
BAJAJ.
The process of work is slow.
Employee engagement is at low rate.
Operations are mainly focused and restricted to India.
37
OPPORTUNITY
Demand for loaders is increasing in India.
Increase in export market i.e. expansion in international market.
As being a government company is a plus.
Government’s regulations may happen the competitors type of
vehicles is prohibited for a city/country.
OPPORTUNITY
Demand for loaders is increasing in India.
Increase in export market i.e. expansion in international market.
As being a government company is a plus.
Government’s regulations may happen the competitors type of
vehicles is prohibited for a city/country.
38
THREATS
The effective marketing strategies of competitors.
Entry of various new players in the segment of loaders.
Lack of entry barriers for foreign players to enter into Indian
market / industry.
Government‘s regulations for converting existing fuel vehicles to
CNG commercial vehicles.
Increase in the prices of raw material required in the production
process of loaders.
Rapid changes in the technology used.
THREATS
The effective marketing strategies of competitors.
Entry of various new players in the segment of loaders.
Lack of entry barriers for foreign players to enter into Indian
market / industry.
Government‘s regulations for converting existing fuel vehicles to
CNG commercial vehicles.
Increase in the prices of raw material required in the production
process of loaders.
Rapid changes in the technology used.
39
PRODUCT PROFILE
PRODUCT PROFILE
40
Products
1. Vikram 450D
A premiere product from the family of "Vikram" vehicles. It is sturdy,
highly fuel efficient, easily maintainable and meets latest emission
norms. It is highly cost effective and being used as bread earner for
many families.
Application: Passenger Carrier, Load Carrier, Delivery Van etc.
Products
1. Vikram 450D
A premiere product from the family of "Vikram" vehicles. It is sturdy,
highly fuel efficient, easily maintainable and meets latest emission
norms. It is highly cost effective and being used as bread earner for
many families.
Application: Passenger Carrier, Load Carrier, Delivery Van etc.
41
SPECIFICATION OF V-450 D
Engine 4 Stroke, Single Cylinder Diesel Engine ; Air Cooled /
Water Cooled
Fuel Diesel
Displacement 395cc
Bore 86mm
Stroke 68mm
Maximum Power 5.51KW @ 3600 rpm
Maximum Torque 16.7Nm @ 2200-2800 rpm
Compression
Ratio
18 : 1
Recommended
G.V.W
990 kgs
Kerb Wt. 450 kgs for Passenger Carrier, 450 Kg for Goods Carrier
SPECIFICATION OF V-450 D
Engine 4 Stroke, Single Cylinder Diesel Engine ; Air Cooled /
Water Cooled
Fuel Diesel
Displacement 395cc
Bore 86mm
Stroke 68mm
Maximum Power 5.51KW @ 3600 rpm
Maximum Torque 16.7Nm @ 2200-2800 rpm
Compression
Ratio
18 : 1
Recommended
G.V.W
990 kgs
Kerb Wt. 450 kgs for Passenger Carrier, 450 Kg for Goods Carrier
42
Wheel Track 1168 mm
Wheel Base 1950 mm
Ground Clearance 140 mm
Tyre Size 4.5 x 10 " , 8 ply
Steering Steering Wheel and Handle Bar
Brakes Hydraulic brakes for simultaneous action on all 3
wheels
Wheel Track 1168 mm
Wheel Base 1950 mm
Ground Clearance 140 mm
Tyre Size 4.5 x 10 " , 8 ply
Steering Steering Wheel and Handle Bar
Brakes Hydraulic brakes for simultaneous action on all 3
wheels
43
Suspension Front coil spring with hydraulic damper. Rear leaf
spring with hydraulic damper.
Gear Box Constant mesh type; Four forward and one reverse
gear.
Clutch Wet Type
Starting Electric Start
Maximum Speed 48±3 Km / Hour
Suspension Front coil spring with hydraulic damper. Rear leaf
spring with hydraulic damper.
Gear Box Constant mesh type; Four forward and one reverse
gear.
Clutch Wet Type
Starting Electric Start
Maximum Speed 48±3 Km / Hour
44
Fuel Tank
Capacity
10 Liter
Sitting Capacity For Passenger Carrier - Driver + 3 Passenger For Goods
Carrier - Driver + 1
Applications Pickup / Delivery Van, Garbage Carrier , Sewage
Cleaning, Poultry / Milk Van, Gas Cylinder / Bottle
Carrier, Postal Van etc.
Fuel Tank
Capacity
10 Liter
Sitting Capacity For Passenger Carrier - Driver + 3 Passenger For Goods
Carrier - Driver + 1
Applications Pickup / Delivery Van, Garbage Carrier , Sewage
Cleaning, Poultry / Milk Van, Gas Cylinder / Bottle
Carrier, Postal Van etc.
45
PRODUCT
2. Vikram 750D
A premiere product from the family of "Vikram" vehicles. It is sturdy,
highly fuel efficient, easily maintainable and meets latest emission
norms. It is highly cost effective and being used as bread earner for
many families.
Application: Passenger Carrier, Load Carrier, Delivery Van etc.
PRODUCT
2. Vikram 750D
A premiere product from the family of "Vikram" vehicles. It is sturdy,
highly fuel efficient, easily maintainable and meets latest emission
norms. It is highly cost effective and being used as bread earner for
many families.
Application: Passenger Carrier, Load Carrier, Delivery Van etc.
46
SPECIFICATION OF V-750 D
Engine 4 Stroke, Single Cylinder Diesel Engine ; Air Cooled / Water
Cooled
Fuel Diesel
Displacement 510cc
Bore 85mm
Stroke 90mm
Maximum
Power
7.5KW @ 3000 rpm
Maximum
Torque
27Nm @ 1800-2400 rpm
Compression
Ratio
17.5 : 1
G.V.W 1250 kgs
SPECIFICATION OF V-750 D
Engine 4 Stroke, Single Cylinder Diesel Engine ; Air Cooled / Water
Cooled
Fuel Diesel
Displacement 510cc
Bore 85mm
Stroke 90mm
Maximum
Power
7.5KW @ 3000 rpm
Maximum
Torque
27Nm @ 1800-2400 rpm
Compression
Ratio
17.5 : 1
G.V.W 1250 kgs
47
Kerb Wt. 558 kgs for Passenger Carrier, 535 Kg for Goods Carrier
Wheel Track 1315 mm
Wheel Base 2270 mm
Ground
Clearance
140 mm
Tyre Size 4.5 x 10 " , 8 ply
Steering Steering Wheel
Brakes Hydraulic brakes for simultaneous action on all 3 wheels
Suspension Front coil spring with hydraulic damper. Rear leaf spring
with hydraulic damper.
Gear Box Constant mesh type; Four forward and one reverse gear.
Clutch Dry
Starting Electric Start
Kerb Wt. 558 kgs for Passenger Carrier, 535 Kg for Goods Carrier
Wheel Track 1315 mm
Wheel Base 2270 mm
Ground
Clearance
140 mm
Tyre Size 4.5 x 10 " , 8 ply
Steering Steering Wheel
Brakes Hydraulic brakes for simultaneous action on all 3 wheels
Suspension Front coil spring with hydraulic damper. Rear leaf spring
with hydraulic damper.
Gear Box Constant mesh type; Four forward and one reverse gear.
Clutch Dry
Starting Electric Start
48
Maximum
Speed
52 Km / Hour
Fuel Tank
Capacity
10 Liter
Seating
Capacity
For Passenger Carrier- Driver + 6 Passenger
For Goods Carrier - Driver + 1
Applications Pickup / Delivery Van, Garbage Carrier , Sewage Cleaning,
Poultry / Milk Van, Gas Cylinder / Bottle Carrier, Postal Van
etc.
Maximum
Speed
52 Km / Hour
Fuel Tank
Capacity
10 Liter
Seating
Capacity
For Passenger Carrier- Driver + 6 Passenger
For Goods Carrier - Driver + 1
Applications Pickup / Delivery Van, Garbage Carrier , Sewage Cleaning,
Poultry / Milk Van, Gas Cylinder / Bottle Carrier, Postal Van
etc.
49
PRODUCTS
3. Vikram 1000 (CG)
Based on Italian design, improved with English, American & Japanese
technology to suit rough roads and driving conditions - VIKRAM
410CNG is equipped with welded steel cabin, electronic ignition, turn
signal indicators, wind screens wiper, rear view mirror, speedometer,
indicator lights.
PRODUCTS
3. Vikram 1000 (CG)
Based on Italian design, improved with English, American & Japanese
technology to suit rough roads and driving conditions - VIKRAM
410CNG is equipped with welded steel cabin, electronic ignition, turn
signal indicators, wind screens wiper, rear view mirror, speedometer,
indicator lights.
50
SPECIFICATION OF V-1000CG
Engine 4 Stroke, Single Cylinder Water Cooled
Bore 86mm
Stroke 68mm
Displacement 395 CC
Output 9.0 BHP
Maximum RPM 3600
Maximum Speed 48 km/hr
Fuel CNG Gas
Ignition By means of electronics device and HT coil fed by
specify fly wheel magneto
Clutch Multiple plate oil immersed wet type clutch
arrangement
SPECIFICATION OF V-1000CG
Engine 4 Stroke, Single Cylinder Water Cooled
Bore 86mm
Stroke 68mm
Displacement 395 CC
Output 9.0 BHP
Maximum RPM 3600
Maximum Speed 48 km/hr
Fuel CNG Gas
Ignition By means of electronics device and HT coil fed by
specify fly wheel magneto
Clutch Multiple plate oil immersed wet type clutch
arrangement
51
Gear Box Constant mesh type 4 forward and one reverse gear.
Wheel Tracks 1168 mm.
Wheel Base 1950 mm.
Fuel Tank Capacity CNG Cylinder of 45 ltr and petrol tank of 3ltr for limp
home only
Recommended
G.V.W.
990 Kgs.
Pay Load Capacity 460 Kgs.
Lighting & Signaling Double head lamp, 12V 35W with front & rear turn
signals, parking and brake stop lights.
Steering Handle bar.
Brakes Hydraulic brakes for simultaneous action on all 3
wheels.
Suspension Front coil spring with hydraulic damper. Rear leaf
spring with hydraulic damper.
Gear Box Constant mesh type 4 forward and one reverse gear.
Wheel Tracks 1168 mm.
Wheel Base 1950 mm.
Fuel Tank Capacity CNG Cylinder of 45 ltr and petrol tank of 3ltr for limp
home only
Recommended
G.V.W.
990 Kgs.
Pay Load Capacity 460 Kgs.
Lighting & Signaling Double head lamp, 12V 35W with front & rear turn
signals, parking and brake stop lights.
Steering Handle bar.
Brakes Hydraulic brakes for simultaneous action on all 3
wheels.
Suspension Front coil spring with hydraulic damper. Rear leaf
spring with hydraulic damper.
52
Starting Self start
Applications Delivery, Sewage Cleaning Poultry, Milk Van, Bottle
carrier
Starting Self start
Applications Delivery, Sewage Cleaning Poultry, Milk Van, Bottle
carrier
53
PRODUCTS
4. Vikram 1500 (CG)
A premiere product from the family of "Vikram" vehicles. It is sturdy,
highly fuel efficient, easily maintainable and meets latest emission
norms. It is highly cost effective and being used as bread earner for
many families.
Application: Passenger Carrier, Load Carrier, Delivery Van etc.
PRODUCTS
4. Vikram 1500 (CG)
A premiere product from the family of "Vikram" vehicles. It is sturdy,
highly fuel efficient, easily maintainable and meets latest emission
norms. It is highly cost effective and being used as bread earner for
many families.
Application: Passenger Carrier, Load Carrier, Delivery Van etc.
54
SPECIFICATION OF 1500CG
Engine 4 Stroke, Single Cylinder, Petrol Engine ; Water Cooled
Fuel CNG
Displacement 510cc
Bore 85mm
Stroke 90mm
Maximum
Power
7.5KW @ 3000 rpm
Maximum
Torque
27Nm @ 1800-2400 rpm
Compression
Ratio
17.5 : 1
G.V.W 1250 kgs
Kerb Wt. 660 Kg for Passenger Carrier, 635 Kg for Goods Carrier
SPECIFICATION OF 1500CG
Engine 4 Stroke, Single Cylinder, Petrol Engine ; Water Cooled
Fuel CNG
Displacement 510cc
Bore 85mm
Stroke 90mm
Maximum
Power
7.5KW @ 3000 rpm
Maximum
Torque
27Nm @ 1800-2400 rpm
Compression
Ratio
17.5 : 1
G.V.W 1250 kgs
Kerb Wt. 660 Kg for Passenger Carrier, 635 Kg for Goods Carrier
55
Wheel Track 1315 mm
Wheel Base 2270 mm
Ground
Clearance
140 mm
Tyre Size 4.5 x 10 " , 8 ply
Steering Steering Wheel
Brakes Hydraulic brakes for simultaneous action on all 3 wheels
Suspension Front coil spring with hydraulic damper. Rear leaf spring
with hydraulic damper.
Gear Box Constant mesh type; Four forward and one reverse gear.
Clutch Dry
Starting Electric Start
Maximum
Speed
52 Km / Hour
Wheel Track 1315 mm
Wheel Base 2270 mm
Ground
Clearance
140 mm
Tyre Size 4.5 x 10 " , 8 ply
Steering Steering Wheel
Brakes Hydraulic brakes for simultaneous action on all 3 wheels
Suspension Front coil spring with hydraulic damper. Rear leaf spring
with hydraulic damper.
Gear Box Constant mesh type; Four forward and one reverse gear.
Clutch Dry
Starting Electric Start
Maximum
Speed
52 Km / Hour
56
Fuel Tank
Capacity
3 Liter
Seating
Capacity
For Passenger Carrier- Driver + 6 Passenger
For Goods Carrier - Driver + 1
Applications Pickup / Delivery Van, Garbage Carrier , Sewage Cleaning,
Poultry / Milk Van, Gas Cylinder / Bottle Carrier, Postal Van
etc.
Fuel Tank
Capacity
3 Liter
Seating
Capacity
For Passenger Carrier- Driver + 6 Passenger
For Goods Carrier - Driver + 1
Applications Pickup / Delivery Van, Garbage Carrier , Sewage Cleaning,
Poultry / Milk Van, Gas Cylinder / Bottle Carrier, Postal Van
etc.
57
PRODUCT
5. Vikram EV
Scooters India Limited is the one and only organization to bring the
revolution in the automobile field by designing and developing this
Electric Maestro. In this age of pollution this electric vehicle is
exceptionally pollution free as it is totally working on 12 batteries. It has
stylish and bold masculine bodyline which makes it a different and
attractive looks from others. The design is based on the concept “Man
maximum Machine minimum "that allows spacious interior having
ample space for entire family. This three wheeler has been launched on
trial basis in the heart of Lucknow & Delhi Successfully. For product
details click on the product options.
PRODUCT
5. Vikram EV
Scooters India Limited is the one and only organization to bring the
revolution in the automobile field by designing and developing this
Electric Maestro. In this age of pollution this electric vehicle is
exceptionally pollution free as it is totally working on 12 batteries. It has
stylish and bold masculine bodyline which makes it a different and
attractive looks from others. The design is based on the concept “Man
maximum Machine minimum "that allows spacious interior having
ample space for entire family. This three wheeler has been launched on
trial basis in the heart of Lucknow & Delhi Successfully. For product
details click on the product options.
58
SPECIFICATION OF V-EV
Vehicle Model Vikram EV
Vehicle Type Electrical Three Wheeler
Seating Capacity 7 Passenger & Driver
Wheel base 2270 mm
Wheel track 1316 mm (rear)
Length 3179 mm
Width 1480 mm
Height 1885 mm
Ground clearance 140 mm
Turning radius 3.5 mts.
Maximum Credibility 12 %
SPECIFICATION OF V-EV
Vehicle Model Vikram EV
Vehicle Type Electrical Three Wheeler
Seating Capacity 7 Passenger & Driver
Wheel base 2270 mm
Wheel track 1316 mm (rear)
Length 3179 mm
Width 1480 mm
Height 1885 mm
Ground clearance 140 mm
Turning radius 3.5 mts.
Maximum Credibility 12 %
59
Body type FRP
Frame type Welded channel steel space frame
Suspension Front trailing link Rear under slung type with
semi elliptical leaf spring & hydraulic shock
absorber
Tyre Size 4.5 x 10" 8 ply
Brakes Dual circuit hydraulic drum brake
No. of batteries Twelve 12 volts rechargeable
Charging time 6-8 hrs for 100% charging
Total distance covered by
single charging
80 Km.@30-35km/hr
Body type FRP
Frame type Welded channel steel space frame
Suspension Front trailing link Rear under slung type with
semi elliptical leaf spring & hydraulic shock
absorber
Tyre Size 4.5 x 10" 8 ply
Brakes Dual circuit hydraulic drum brake
No. of batteries Twelve 12 volts rechargeable
Charging time 6-8 hrs for 100% charging
Total distance covered by
single charging
80 Km.@30-35km/hr
60
PRODUCTS
6. Vikram load Carrier
Vikrams are very useful for carrying wooden boxes, cartons, soft drinks
crates, gas cylinders & solid waste management by municipalities. It is
the perfect solution to the problem of carriers with light duty deliveries
service, transporting. The load carrier is ideal for inter city movement of
low weight, high volume products and can be suitably used for shuttle
goods from the highway transport depot to the city. This version is also
perfectly suited to carry cylinders, TV sets, refrigerators etc.
SPECIFICATION OF V-LOAD CARRIER
Dimensions Overall length 3481 mm
Overall width 1482 mm
Overall height 1635 mm
PRODUCTS
6. Vikram load Carrier
Vikrams are very useful for carrying wooden boxes, cartons, soft drinks
crates, gas cylinders & solid waste management by municipalities. It is
the perfect solution to the problem of carriers with light duty deliveries
service, transporting. The load carrier is ideal for inter city movement of
low weight, high volume products and can be suitably used for shuttle
goods from the highway transport depot to the city. This version is also
perfectly suited to carry cylinders, TV sets, refrigerators etc.
SPECIFICATION OF V-LOAD CARRIER
Dimensions Overall length 3481 mm
Overall width 1482 mm
Overall height 1635 mm
61
COMPETITORS
COMPETITORS
62
Mahindra and Mahindra (Alpha load)
OVERVIEW
Mahindra Alfa now comes with a 24month warranty. In fact you'll
discover that it's built to withstand the roughest handling. That's not all.
You'll find loads of features that make driving really effortless and
earning profits, a real joy.
SPECIFICATION
Model Mahindra Alfa BS III - PICK
UP VAN, Diesel 3 Wheeler
Engine Type Single Cylinder, Direct
Injection
Engine capacity CC 436 cc
Max engine output 5.52 kW @ 3600 rpm
Max engine Torque 18 Nm @ 2000 - 2400 rpm
Starting Electricals
Cooling Air cooled
Suspension Type Swing Arm
Front Coil Spring
Rear Rubber spring
Mahindra and Mahindra (Alpha load)
OVERVIEW
Mahindra Alfa now comes with a 24month warranty. In fact you'll
discover that it's built to withstand the roughest handling. That's not all.
You'll find loads of features that make driving really effortless and
earning profits, a real joy.
SPECIFICATION
Model Mahindra Alfa BS III - PICK
UP VAN, Diesel 3 Wheeler
Engine Type Single Cylinder, Direct
Injection
Engine capacity CC 436 cc
Max engine output 5.52 kW @ 3600 rpm
Max engine Torque 18 Nm @ 2000 - 2400 rpm
Starting Electricals
Cooling Air cooled
Suspension Type Swing Arm
Front Coil Spring
Rear Rubber spring
63
Shock absorbers Telescopic Hydraulic
Chassis Monologue Chassis with
Cabin and Doors
Transmission Constant Mesh, 4 forward 1
reverse
Brakes Front & Rear Drum brakes with leading
and trailing shoes
Weight GVW 995
Kerb weight 470
Tyres 4.5 x 10" , 8 PR
Dimensions Overall Length (mm) 3015
Overall Weight (mm) 1460
Overall Height (mm) 1700
Cargo Bed
dimensions(mm)
1590*1460*320
Wheelbase (mm) 2005
Turning Circle Radius ( in
mm)
3500
Electricals System Voltage 12 V
Battery 12 V, 50 Ah
Shock absorbers Telescopic Hydraulic
Chassis Monologue Chassis with
Cabin and Doors
Transmission Constant Mesh, 4 forward 1
reverse
Brakes Front & Rear Drum brakes with leading
and trailing shoes
Weight GVW 995
Kerb weight 470
Tyres 4.5 x 10" , 8 PR
Dimensions Overall Length (mm) 3015
Overall Weight (mm) 1460
Overall Height (mm) 1700
Cargo Bed
dimensions(mm)
1590*1460*320
Wheelbase (mm) 2005
Turning Circle Radius ( in
mm)
3500
Electricals System Voltage 12 V
Battery 12 V, 50 Ah
64
Piaggio (Ape)
SPECIFICATION
Engine Type Single Cylinder,
Naturally Aspirated
Air Cooled, DI
Displacement 436 CC
Max. Power 5.52 kW @
3600 rpm+ 50rpm
Max. Torque 18 Nm @
2400 – 2200 rpm
Clutch Type Multi disc, Wet type
Gear Box Type Constant Mesh
(4 Forward, 1 Reverse)
Suspension Front
Suspension
Helical Spring with
dampener with
hydraulic telescopic
shock absorber
Rear
Suspension
Rubber compression spring
with dampener
with hydraulic telescopic
shock absorber
Brakes Type Drum brakes hydraulically
actuated internal
expanding shoe type
– Combined
Steering Type Handle bar type
Wheels Tyre Size 4.50-10, 8PR ( Cross ply with Tube)
Piaggio (Ape)
SPECIFICATION
Engine Type Single Cylinder,
Naturally Aspirated
Air Cooled, DI
Displacement 436 CC
Max. Power 5.52 kW @
3600 rpm+ 50rpm
Max. Torque 18 Nm @
2400 – 2200 rpm
Clutch Type Multi disc, Wet type
Gear Box Type Constant Mesh
(4 Forward, 1 Reverse)
Suspension Front
Suspension
Helical Spring with
dampener with
hydraulic telescopic
shock absorber
Rear
Suspension
Rubber compression spring
with dampener
with hydraulic telescopic
shock absorber
Brakes Type Drum brakes hydraulically
actuated internal
expanding shoe type
– Combined
Steering Type Handle bar type
Wheels Tyre Size 4.50-10, 8PR ( Cross ply with Tube)
65
& Tyre
Other
Information
System
Voltage
12V(DC)
Battery
Rating
50 AH
Fuel Tank
Capacity
10.5 Liters
Dimensions (In MM) Extra
PV
Extra
DV
Extra
HB
Extra
LD
Dimensions Wheel
Base
1920 1920 1920 2100
Overall
Width
1490 1495 1490 1490
Overall
Length
2965 2965 2965 3145
Overall
Height
1635 1750 1750 1635
Rear
Track
1260 1260 1260 1260
Min.
Ground
Clearance
240 240 240 240
Cargo
dimensions
1480 X
1400
- - 1660 X
1400
Weights GVW 975 975 975 975
Kerb Weight 415 440 435 438
Rated Payload 560 535 540 537
Performance Maximum
Grad ability
22.16%
& Tyre
Other
Information
System
Voltage
12V(DC)
Battery
Rating
50 AH
Fuel Tank
Capacity
10.5 Liters
Dimensions (In MM) Extra
PV
Extra
DV
Extra
HB
Extra
LD
Dimensions Wheel
Base
1920 1920 1920 2100
Overall
Width
1490 1495 1490 1490
Overall
Length
2965 2965 2965 3145
Overall
Height
1635 1750 1750 1635
Rear
Track
1260 1260 1260 1260
Min.
Ground
Clearance
240 240 240 240
Cargo
dimensions
1480 X
1400
- - 1660 X
1400
Weights GVW 975 975 975 975
Kerb Weight 415 440 435 438
Rated Payload 560 535 540 537
Performance Maximum
Grad ability
22.16%
66
Bajaj Auto (Maxima C )
SPECIFICATION
Dimensions & Weight
Length 1650 mm
Width 1425 mm
Height 2175 mm
Wheelbase
Ground Clearance 160 mm
Kerb Weight 538 Kg
Capacity
Doors 2 Doors
Seating Capacity 2
No of Seating Rows 1 Row
Fuel Tank Capacity 10 Liters
Engine & Transmission
Engine Type Four stroke, 199 cc Power Engine
Valve/Cylinder (Configuration)
Displacement 447 cc
Mileage (ARAI)
Turbocharger/Supercharger
Drive train Front Wheel Drive
Dual Clutch No
Sport Mode No
Alternate Fuel Not Applicable
Cylinders 1
Fuel Type Diesel
Max Power (bhp@rpm) 9.38 Bhp @ 5500 Rpm
Max Torque (Nm@rpm) 14.6 Nm @ 2750 rpm
Turbocharger Type
Bajaj Auto (Maxima C )
SPECIFICATION
Dimensions & Weight
Length 1650 mm
Width 1425 mm
Height 2175 mm
Wheelbase
Ground Clearance 160 mm
Kerb Weight 538 Kg
Capacity
Doors 2 Doors
Seating Capacity 2
No of Seating Rows 1 Row
Fuel Tank Capacity 10 Liters
Engine & Transmission
Engine Type Four stroke, 199 cc Power Engine
Valve/Cylinder (Configuration)
Displacement 447 cc
Mileage (ARAI)
Turbocharger/Supercharger
Drive train Front Wheel Drive
Dual Clutch No
Sport Mode No
Alternate Fuel Not Applicable
Cylinders 1
Fuel Type Diesel
Max Power (bhp@rpm) 9.38 Bhp @ 5500 Rpm
Max Torque (Nm@rpm) 14.6 Nm @ 2750 rpm
Turbocharger Type
67
No of gears 4 Gears
Transmission Type Manual
Manual Shifting for Automatic No
Driving Modes No
Engine Start-Stop Function No
Suspensions, Brakes & Steering
Suspension Front Hydraulic Swing arm
Suspension Rear Helical coil compression Spring
Front Brake Type Drum
Rear Brake Type Drum
Minimum Turning Radius
Steering Type Handle Bar
Wheels & Tyres
Wheels
Spare Wheel
Front Tyres 4.5 X 10-8 PR
Rear Tyres 4.5 X 10-8 PR
No of gears 4 Gears
Transmission Type Manual
Manual Shifting for Automatic No
Driving Modes No
Engine Start-Stop Function No
Suspensions, Brakes & Steering
Suspension Front Hydraulic Swing arm
Suspension Rear Helical coil compression Spring
Front Brake Type Drum
Rear Brake Type Drum
Minimum Turning Radius
Steering Type Handle Bar
Wheels & Tyres
Wheels
Spare Wheel
Front Tyres 4.5 X 10-8 PR
Rear Tyres 4.5 X 10-8 PR
68
Atul Auto ( Gem Cargo )
Engine
Type Four Stroke, Single Cylinder, Diesel
Displacement 395 CC / 435 CC
Max Power 7.5 HP @ 3600 + 300 r.p.m.
Max Torque BS II - 16.7 Nm @ 2200 r.p.m., BS III - 18 Nm @
2400 + 200 r.p.m.
Starting Electric Start
Fuel Consumption 35 ± 3 *KMPL
Emergency Start Rope Start
Cooling System Air Cooled
Dimensions (in mm)
CARGO-MC CARGO – MCL
Wheel Base 1925 mm 2100 mm
L X W X H 2930 X 1450 X 1760 3130 X 1450 X 1760
Ground Clearance 175 mm 175 mm
Weights (in Kg)
CARGO CARGO – XL
Max GVW 995 995
Kerb Wt. 410 420
Atul Auto ( Gem Cargo )
Engine
Type Four Stroke, Single Cylinder, Diesel
Displacement 395 CC / 435 CC
Max Power 7.5 HP @ 3600 + 300 r.p.m.
Max Torque BS II - 16.7 Nm @ 2200 r.p.m., BS III - 18 Nm @
2400 + 200 r.p.m.
Starting Electric Start
Fuel Consumption 35 ± 3 *KMPL
Emergency Start Rope Start
Cooling System Air Cooled
Dimensions (in mm)
CARGO-MC CARGO – MCL
Wheel Base 1925 mm 2100 mm
L X W X H 2930 X 1450 X 1760 3130 X 1450 X 1760
Ground Clearance 175 mm 175 mm
Weights (in Kg)
CARGO CARGO – XL
Max GVW 995 995
Kerb Wt. 410 420
69
Transmission
Transmission 4 Forward & 1 Reverse Constant Mesh Type with
Wet Multiplate Clutch
Suspension
Front Leading link with dual action shock absorber
Rear Swing arm triangle with heavy duty rubber
spring & Double acting shock absorbers
Brakes
Front & Rear Dual Circuit Hydraulic Operated Drum Brake with
Self Adjusting type Brake Device
Chassis
Chassis Monologue Pressed Section
Electrical System
Battery 12 - V - 50 Ah, Multi Plate Lead Acid
Fuel Tank Capacity
Capacity 10.5 ± 0.5 Ltr
Tyres
Front & Rear 4.5 - 10 - 8 PR
Transmission
Transmission 4 Forward & 1 Reverse Constant Mesh Type with
Wet Multiplate Clutch
Suspension
Front Leading link with dual action shock absorber
Rear Swing arm triangle with heavy duty rubber
spring & Double acting shock absorbers
Brakes
Front & Rear Dual Circuit Hydraulic Operated Drum Brake with
Self Adjusting type Brake Device
Chassis
Chassis Monologue Pressed Section
Electrical System
Battery 12 - V - 50 Ah, Multi Plate Lead Acid
Fuel Tank Capacity
Capacity 10.5 ± 0.5 Ltr
Tyres
Front & Rear 4.5 - 10 - 8 PR
70
OBJECTIVE OF STUDY
OBJECTIVE OF STUDY
71
OBJECTIVE AND SCOPE OF THE STUDY:
Successful decision-making depends not on any principles but on the
skill and
Judgments of the individuals. However skill and judgment by itself
cannot lead to
Good decisions but are the inherent tools through which data collected
or available can
Be converted into proper information thus for this purpose of having
proper decision
Making it is very essential to collect relevant and accurate information.
Hence to
Collect proper information certain objectives were set which would lead
to the process
Of research in the designed direction based on the priority and need of
the
OBJECTIVE AND SCOPE OF THE STUDY:
Successful decision-making depends not on any principles but on the
skill and
Judgments of the individuals. However skill and judgment by itself
cannot lead to
Good decisions but are the inherent tools through which data collected
or available can
Be converted into proper information thus for this purpose of having
proper decision
Making it is very essential to collect relevant and accurate information.
Hence to
Collect proper information certain objectives were set which would lead
to the process
Of research in the designed direction based on the priority and need of
the
72
Organization the objectives of the research were segregated in to
primary and
Secondary objectives
.
OBJECTIVES OF PROJECT :
1. To identify the CUSTOMER’S SATISFACTION level towards the
performance of three wheelers.
2. To identify the factors which influence consumer decision making
process?
3. To identify possible area of improvement in three wheelers.
4. To identify the competitive position of various brands of three
wheelers in
Customers mind.
SCOPE:
The project was based on the A COMPARATIVE STUDY OF
CUSTOMER
Organization the objectives of the research were segregated in to
primary and
Secondary objectives
.
OBJECTIVES OF PROJECT :
1. To identify the CUSTOMER’S SATISFACTION level towards the
performance of three wheelers.
2. To identify the factors which influence consumer decision making
process?
3. To identify possible area of improvement in three wheelers.
4. To identify the competitive position of various brands of three
wheelers in
Customers mind.
SCOPE:
The project was based on the A COMPARATIVE STUDY OF
CUSTOMER
73
SATISFACTION and data was collected from the Luck now City.
This shows the company’s performance and the customer’s satisfaction
toward the
Company’s products. It also helps to know the customers demand and
the expected
services from the companies. The project also helps to know the reasons
behind the
Reduction of sales of the company’s product. So it is important for
customer as well
As the company.
SATISFACTION and data was collected from the Luck now City.
This shows the company’s performance and the customer’s satisfaction
toward the
Company’s products. It also helps to know the customers demand and
the expected
services from the companies. The project also helps to know the reasons
behind the
Reduction of sales of the company’s product. So it is important for
customer as well
As the company.
74
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
75
RESEARCH METHODOLOGY
INTRODUCTION
Research methodology is a way to systematically solve the research
problem, as to how research is done scientifically. It consist of the
different methods that generally adopted by researcher to study his
research problem along with logic behind them. It is necessary for the
researcher to develop certain tests. Marketing research specifies the
information required to address these issues; designs the method for
collection information manages and implements the data collection
Process; analysis the results and communication the findings and their
implication.
Research definition:
RESEARCH METHODOLOGY
INTRODUCTION
Research methodology is a way to systematically solve the research
problem, as to how research is done scientifically. It consist of the
different methods that generally adopted by researcher to study his
research problem along with logic behind them. It is necessary for the
researcher to develop certain tests. Marketing research specifies the
information required to address these issues; designs the method for
collection information manages and implements the data collection
Process; analysis the results and communication the findings and their
implication.
Research definition:
76
“Research is careful inquiry or examination to discover new information
and relationship and to expand and to verify exiting knowledge,”
Research always starts with questions or a problem. Its purpose is to find
answer to questions through the application of the scientific method.
It is a systematic and intensive study directed towards a more complete
knowledge of the subject studies.
The following are the methods adopted for the projects:
1. The Research Design is made as per the requirements of the project.
2. For the secondary data collection, the information in the record of the
company proved to be sufficient.
3. For the primary data collection, the researcher has preferred the
survey method to the other methods.
4. In the survey method, the researcher chose to undertaken field work.
This is because there is perception that in the geographical area in which
he was to conduct the survey, better and quicker data was possible to be
collected only through direct field work.
“Research is careful inquiry or examination to discover new information
and relationship and to expand and to verify exiting knowledge,”
Research always starts with questions or a problem. Its purpose is to find
answer to questions through the application of the scientific method.
It is a systematic and intensive study directed towards a more complete
knowledge of the subject studies.
The following are the methods adopted for the projects:
1. The Research Design is made as per the requirements of the project.
2. For the secondary data collection, the information in the record of the
company proved to be sufficient.
3. For the primary data collection, the researcher has preferred the
survey method to the other methods.
4. In the survey method, the researcher chose to undertaken field work.
This is because there is perception that in the geographical area in which
he was to conduct the survey, better and quicker data was possible to be
collected only through direct field work.
77
5. In the field work, instead of choosing any interviews or recorded
observation, the researcher chose to incorporate all the questions in from
of a questionnaire.
RESEARCH DESIGN
“Research design is the plan, structure and strategy of investigation
conceived so as to
……… BY KERLINGER
The researcher after choosing the subject, company and the area to
conduct his research, decided to establish the theme or the important
factor upon which the entire project is to base.
At the outset, the objectives of the project were identified. Thereupon,
the conclusive research was undertaken upon consideration, the
researcher chose the statistical design as it suited the project’s
requirements. This method was warranted as he had decided to embark
5. In the field work, instead of choosing any interviews or recorded
observation, the researcher chose to incorporate all the questions in from
of a questionnaire.
RESEARCH DESIGN
“Research design is the plan, structure and strategy of investigation
conceived so as to
……… BY KERLINGER
The researcher after choosing the subject, company and the area to
conduct his research, decided to establish the theme or the important
factor upon which the entire project is to base.
At the outset, the objectives of the project were identified. Thereupon,
the conclusive research was undertaken upon consideration, the
researcher chose the statistical design as it suited the project’s
requirements. This method was warranted as he had decided to embark
78
upon a survey and the analysis and interpretation of the findings of the
surveys can only be done properly only if he chose the statistical design.
RESEARCH PROBLEM: -
To know the consumer buying behavior & awareness about the HONDA
bikes and in the minds of consumer in Malegaon city, because always
consumer say something and does something.There are many companies
manufacturing motorcycles into the market, at the same time as there
are many companies manufacturing motorcycles, idea about thinking of
customer on whether, what, how, and for whom to purchase the
motorcycle. Therefore, research is required to measure present consumer
buying behavior at the purchase of hero bike. So the researcher problem
is to identify what are the criteria that prospective customer takes into
consideration before buying the motorcycles. At the outset may be noted
that there are several ways of studying and tackling a problem. There is
no signal perfect design. The research design can be classified in to
True broad categories:
• Exploratory
• Descriptive
upon a survey and the analysis and interpretation of the findings of the
surveys can only be done properly only if he chose the statistical design.
RESEARCH PROBLEM: -
To know the consumer buying behavior & awareness about the HONDA
bikes and in the minds of consumer in Malegaon city, because always
consumer say something and does something.There are many companies
manufacturing motorcycles into the market, at the same time as there
are many companies manufacturing motorcycles, idea about thinking of
customer on whether, what, how, and for whom to purchase the
motorcycle. Therefore, research is required to measure present consumer
buying behavior at the purchase of hero bike. So the researcher problem
is to identify what are the criteria that prospective customer takes into
consideration before buying the motorcycles. At the outset may be noted
that there are several ways of studying and tackling a problem. There is
no signal perfect design. The research design can be classified in to
True broad categories:
• Exploratory
• Descriptive
79
• Casual
• Exploratory research is focus on the discovery of ideas. Exploratory
research is carried out to define problems and developed hypothesis to
test later. An exploratory study is generally based on the secondary data
that are reading available. It does not have to change his focus of
direction, depending on the availability of new ideas and relationship
among variables.
• Descriptive studies are undertaken in many circumstances.
Descriptive studies can be complex, determining a high degree of
scientific skill on the part of the researcher.
• Casual research helps in determined cause and effect relationship.
Between two or more variables. The present study seeks to find out the
consumers preference towards performance of two wheelers bike. The
study also aims at findings out the drawbacks of the marketing set up of
HONDA’s two-wheeler bikes. So, this makes the study a descriptive
one.
SOURCE OF DATA
The sources of data collection methods are as follows:-
• Casual
• Exploratory research is focus on the discovery of ideas. Exploratory
research is carried out to define problems and developed hypothesis to
test later. An exploratory study is generally based on the secondary data
that are reading available. It does not have to change his focus of
direction, depending on the availability of new ideas and relationship
among variables.
• Descriptive studies are undertaken in many circumstances.
Descriptive studies can be complex, determining a high degree of
scientific skill on the part of the researcher.
• Casual research helps in determined cause and effect relationship.
Between two or more variables. The present study seeks to find out the
consumers preference towards performance of two wheelers bike. The
study also aims at findings out the drawbacks of the marketing set up of
HONDA’s two-wheeler bikes. So, this makes the study a descriptive
one.
SOURCE OF DATA
The sources of data collection methods are as follows:-
80
a) Primary data:-
The primary data is that which details we collect first time from the
market and also used first time in the research. We also say that the
information is first time in the research decision. To collect the primary
data questionnaire is prepared structure non-disguise questionnaire is
prepared.
Primary data: - Questionnaire
b) Secondary data:-
Secondary data are those data which are already collected by someone
for some purpose and are available for the present study; secondary data
are already collected by the company’s records and other library’s
books. When the secondary data are sufficient, the researcher has to be
satisfied with the primary sources of data. Secondary data can be used as
bases for comparison with primary data have been collected by
questionnaire.
Secondary data: Magazines, Newspapers, Websites, Books, E-Journals.
a) Primary data:-
The primary data is that which details we collect first time from the
market and also used first time in the research. We also say that the
information is first time in the research decision. To collect the primary
data questionnaire is prepared structure non-disguise questionnaire is
prepared.
Primary data: - Questionnaire
b) Secondary data:-
Secondary data are those data which are already collected by someone
for some purpose and are available for the present study; secondary data
are already collected by the company’s records and other library’s
books. When the secondary data are sufficient, the researcher has to be
satisfied with the primary sources of data. Secondary data can be used as
bases for comparison with primary data have been collected by
questionnaire.
Secondary data: Magazines, Newspapers, Websites, Books, E-Journals.
81
Primary data i.e. collected for the first time. It is fresh and originally
collected by the survey. I have used only primary data in calculating the
study and collect the data.
DATA COLLECTION METHOD
Sampling plan
Sampling is a process of obtaining. The information about the entire
population by examine a part of it .The effectiveness of the research
depends on the sample size selected for the survey purpose.
(A)Sampling Unit:-
It means “Who is to be surveyed”. Here target population is decided and
it is who are interested to purchase “Bike” and sampling frame is
developed so that everyone in the target population has known chance of
being sampled. So the survey is conducted particularly in MALEGAON
City.
(B)Sample size:-
For the purpose of proper survey, there is need of perfect research
instruments to find out sample size for more accurate result about buying
preference of bike.
Primary data i.e. collected for the first time. It is fresh and originally
collected by the survey. I have used only primary data in calculating the
study and collect the data.
DATA COLLECTION METHOD
Sampling plan
Sampling is a process of obtaining. The information about the entire
population by examine a part of it .The effectiveness of the research
depends on the sample size selected for the survey purpose.
(A)Sampling Unit:-
It means “Who is to be surveyed”. Here target population is decided and
it is who are interested to purchase “Bike” and sampling frame is
developed so that everyone in the target population has known chance of
being sampled. So the survey is conducted particularly in MALEGAON
City.
(B)Sample size:-
For the purpose of proper survey, there is need of perfect research
instruments to find out sample size for more accurate result about buying
preference of bike.
82
These were 100 respondents.
(C) Sampling Method:-
A Stratified random sample is one where the population is divided in to
mutually exhaustive strata or sub-group and then a simple random is
selected within each of strata on age groups, occupation etc. It may be
noted that stratification does not means absence of randomness. Here the
researcher has used a simple random sampling method.
THE QUESTIONNAIRE DESIGN:
The questionnaire has been prepared on the following lines:
• The questionnaire includes the entire relevant question so as to
provoke and elicit the data from the respondents in a brief manner.
• There are some open ended questions which are incorporated in the
questionnaire.
• The reason behind this is to get the subjective data which if otherwise
put in the form of a close ended form would not elicit the answer in a
proper form.
• The questions were able to fully cover the themes concerned.
These were 100 respondents.
(C) Sampling Method:-
A Stratified random sample is one where the population is divided in to
mutually exhaustive strata or sub-group and then a simple random is
selected within each of strata on age groups, occupation etc. It may be
noted that stratification does not means absence of randomness. Here the
researcher has used a simple random sampling method.
THE QUESTIONNAIRE DESIGN:
The questionnaire has been prepared on the following lines:
• The questionnaire includes the entire relevant question so as to
provoke and elicit the data from the respondents in a brief manner.
• There are some open ended questions which are incorporated in the
questionnaire.
• The reason behind this is to get the subjective data which if otherwise
put in the form of a close ended form would not elicit the answer in a
proper form.
• The questions were able to fully cover the themes concerned.
83
Analysis of Data through statistical Tools
1. Simple percentage method
2. Correlation Analysis
3. CHI- Square Test
4. Pie diagram
5. Bar diagram
SIMPLE PERCENTAGE METHOD :-
Percentage refers to a special kind of ratio. Percentages are used in
making comparison between two or more series of data. Percentages are
used to describe relationships. Percentage can also be used to compare
the relative terms, the distribution of two (or) more series of data.
% of respondents = No. of respondents ÷ Total respondents × 100
ARITHMETIC MEAN: -
Arithmetic mean, average, or mean is the sum of all items divided by the
number of items. The weighted value mean is most frequently used in
marketing research analysis.
Analysis of Data through statistical Tools
1. Simple percentage method
2. Correlation Analysis
3. CHI- Square Test
4. Pie diagram
5. Bar diagram
SIMPLE PERCENTAGE METHOD :-
Percentage refers to a special kind of ratio. Percentages are used in
making comparison between two or more series of data. Percentages are
used to describe relationships. Percentage can also be used to compare
the relative terms, the distribution of two (or) more series of data.
% of respondents = No. of respondents ÷ Total respondents × 100
ARITHMETIC MEAN: -
Arithmetic mean, average, or mean is the sum of all items divided by the
number of items. The weighted value mean is most frequently used in
marketing research analysis.
84
CHI- SQURE ANALYSIS:-
Chi-square test is a non- parametric test. It is used most frequently by
marketing researcher to test hypothesis. This is employed for testing
hypothesis when distribution of population is not known and when
nominal data is to be analyzed.
CORRELATION ANALYSIS: -
Correlation analysis is the statistical technique that is used to describe
not only the degree to which are variable is related to another, but also
the direction the influence. The coefficient of correlation measures the
mutual relationship between two variables. A simple correlation between
two variables only and it is usually represented.
The simple correlation indicted whether the change in one variable
influences the change in the other variable. Not that the changes may
likely to occur in both directions namely:-
CHI- SQURE ANALYSIS:-
Chi-square test is a non- parametric test. It is used most frequently by
marketing researcher to test hypothesis. This is employed for testing
hypothesis when distribution of population is not known and when
nominal data is to be analyzed.
CORRELATION ANALYSIS: -
Correlation analysis is the statistical technique that is used to describe
not only the degree to which are variable is related to another, but also
the direction the influence. The coefficient of correlation measures the
mutual relationship between two variables. A simple correlation between
two variables only and it is usually represented.
The simple correlation indicted whether the change in one variable
influences the change in the other variable. Not that the changes may
likely to occur in both directions namely:-
85
1. The increase in one variable is accompanied by the proportionate
increase in the other variable.
2. The increase in one variable causes the proportionate decrease in the
other variable. In the first cast the variable are said to be positively
correlated, while in the second case, the variable are said to be
negatively correlated.
BAR DIGRAMS:-
Bar diagram consist of bars running either horizontally or vertically with
an individual bar for each observation. The individual bars have separate
observations and magnitudes. They serve the purpose of showing the
rate of change in continuous data. More than two series of data may be
depicted by the use of bar diagrams. The positive and negative quantities
also are demonstrated with bar diagram.
PIE DIAGRAMS:-
The pie diagram is presented in a circle dividing the chart in different
1. The increase in one variable is accompanied by the proportionate
increase in the other variable.
2. The increase in one variable causes the proportionate decrease in the
other variable. In the first cast the variable are said to be positively
correlated, while in the second case, the variable are said to be
negatively correlated.
BAR DIGRAMS:-
Bar diagram consist of bars running either horizontally or vertically with
an individual bar for each observation. The individual bars have separate
observations and magnitudes. They serve the purpose of showing the
rate of change in continuous data. More than two series of data may be
depicted by the use of bar diagrams. The positive and negative quantities
also are demonstrated with bar diagram.
PIE DIAGRAMS:-
The pie diagram is presented in a circle dividing the chart in different
86
Components according to the need of the distinctive data. The slices of
the circle are also noted with the name and their percentage share in the
total circle of 360 degree.
The questionnaire contains 3 types of questions.
1 Open-ended question:-
It is helpful in knowing what is uppermost in the mind of the
respondents. It gives complete freedom to the respondent.
2 Dichotomous questions:-
It has only two answers in form ‘yes’ or ‘n’, ‘true’ or ‘false’, ‘use’ or ‘do
not use’. So the respondent is offered two or more choice
3 Multiple-choice questions:-
In this, the respondent is offered two or more choice.
Components according to the need of the distinctive data. The slices of
the circle are also noted with the name and their percentage share in the
total circle of 360 degree.
The questionnaire contains 3 types of questions.
1 Open-ended question:-
It is helpful in knowing what is uppermost in the mind of the
respondents. It gives complete freedom to the respondent.
2 Dichotomous questions:-
It has only two answers in form ‘yes’ or ‘n’, ‘true’ or ‘false’, ‘use’ or ‘do
not use’. So the respondent is offered two or more choice
3 Multiple-choice questions:-
In this, the respondent is offered two or more choice.
87
DATA ANALYSIS AND
INTERPETATION
DATA ANALYSIS AND
INTERPETATION
88
Q1 Which company three wheelers do you have?
Company Users
ATUL 14
VIKRAM 28
PIAGGIO 16
BAJAJ 22
MAHINDRA 20
Ownership of different three wheelers
0
5
10
15
20
25
30
ATUL VIKRAM PIAGGIO BAJAJ MAHINDRA
14
28
16
22
20
Ownership of different three wheelers
Series 1
Q1 Which company three wheelers do you have?
Company Users
ATUL 14
VIKRAM 28
PIAGGIO 16
BAJAJ 22
MAHINDRA 20
Ownership of different three wheelers
0
5
10
15
20
25
30
ATUL VIKRAM PIAGGIO BAJAJ MAHINDRA
14
28
16
22
20
Ownership of different three wheelers
Series 1
89
INTERPRETATION
As per the above 100 customers survey is clear that all the five
companies three wheelers are preferred different, i.e. ATUL 14
customers, VIKRAM 28 customers, PIAGGIO 16 & MAHINDRA
20 customers.
Age Wise Interpretation
Age ATUL VIKRAM PIAGGIO BAJAJ MAHINDRA
18-25 3 6 4 4 4
25-40 7 11 6 7 8
40-55 3 9 4 6 5
Above
55
1 2 2 5 3
INTERPRETATION
As per the above 100 customers survey is clear that all the five
companies three wheelers are preferred different, i.e. ATUL 14
customers, VIKRAM 28 customers, PIAGGIO 16 & MAHINDRA
20 customers.
Age Wise Interpretation
Age ATUL VIKRAM PIAGGIO BAJAJ MAHINDRA
18-25 3 6 4 4 4
25-40 7 11 6 7 8
40-55 3 9 4 6 5
Above
55
1 2 2 5 3
90
Total 14 28 16 22 20
Age wise users of three wheelers
Age wise users of three wheelers
Interpretation
Customers with age above 55 prefer mostly BAJAJ.
Age 40-55 prefer Vikram .
Age 25-40 prefer Vikram .
Age 18-25 prefer PIAGGIO & Vikram i.e. 4&6
3 6
4
4 4
7
11
6
7
8
3
9
4
6
5
1 2
2
5
3
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ATUL VIKRAM PIAGGIO BAJAJ MAHINDRA
Above 55
40-55
25-40
18-25
Total 14 28 16 22 20
Age wise users of three wheelers
Age wise users of three wheelers
Interpretation
Customers with age above 55 prefer mostly BAJAJ.
Age 40-55 prefer Vikram .
Age 25-40 prefer Vikram .
Age 18-25 prefer PIAGGIO & Vikram i.e. 4&6
3 6
4
4 4
7
11
6
7
8
3
9
4
6
5
1 2
2
5
3
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ATUL VIKRAM PIAGGIO BAJAJ MAHINDRA
Above 55
40-55
25-40
18-25
91
Mostly customers prefer Vikram and BAJAJ.
Q.-3 Which types of three wheeler do you have?
Type Passengers Load Carrier EV
No. 46 32 22
Respondents using different types
Respondence using different types of three wheelers
Interpretation
0
46
32
16
Passengers
Types
Passengers
Load carrier
EV
Mostly customers prefer Vikram and BAJAJ.
Q.-3 Which types of three wheeler do you have?
Type Passengers Load Carrier EV
No. 46 32 22
Respondents using different types
Respondence using different types of three wheelers
Interpretation
0
46
32
16
Passengers
Types
Passengers
Load carrier
EV
92
For passengers most of the customers, while the ratio of the load
carriers and EV have more than users.
Q.-4 In which family income level do you fall?
Income level Respondents
Below 1 lack 63
1-3 lack 28
3-5 lack 9
Income level of respondents
63
28
8
Respondents
Below 1 lac
1-3 lac
3-5 lac
For passengers most of the customers, while the ratio of the load
carriers and EV have more than users.
Q.-4 In which family income level do you fall?
Income level Respondents
Below 1 lack 63
1-3 lack 28
3-5 lack 9
Income level of respondents
63
28
8
Respondents
Below 1 lac
1-3 lac
3-5 lac
93
Income level of respondents
Interpretation
The maximum numbers of customers that are using three wheelers
fall in the income group of below 1 lacks. while the ratio in
minimum in case of customers whose income level fall 3-5 lacks, and
medium users fall in 1-3 lacks. And the above prefer four wheelers.
Q. 5 Since how long do you own three wheelers?
Years Respondents
0-2 47
2-5 29
5-7 17
7-Above 7
Customers using three wheelers
Income level of respondents
Interpretation
The maximum numbers of customers that are using three wheelers
fall in the income group of below 1 lacks. while the ratio in
minimum in case of customers whose income level fall 3-5 lacks, and
medium users fall in 1-3 lacks. And the above prefer four wheelers.
Q. 5 Since how long do you own three wheelers?
Years Respondents
0-2 47
2-5 29
5-7 17
7-Above 7
Customers using three wheelers
94
Interpretation
It is observed that mostly the customers are having new three
wheelers. This is because the customers attracted new models of
three wheelers and base of earning and do not prefer old Vehicle
because it takes more money for their maintenance.
47
29
17
7
Customers
0-2 yrs
2-5 yrs
5-7 yrs
7- Above
Interpretation
It is observed that mostly the customers are having new three
wheelers. This is because the customers attracted new models of
three wheelers and base of earning and do not prefer old Vehicle
because it takes more money for their maintenance.
47
29
17
7
Customers
0-2 yrs
2-5 yrs
5-7 yrs
7- Above
95
Q6. What is your opinion, about the overall performance of
your vehicles?
Option Vikram
Atul
Auto Bajaj Maxima
Mahindra
Alpha Piaggio Total
Excellent 1 0 1 0 0 0
Very good 8 12 10 10 6 46
Good 6 4 6 8 6 30
Satisfactory 5 4 3 2 8 24
Poor 0 0 0 0 0 0
Total 20 20 20 20 20 100
INTERPRETATION
As per analysis customers opinions on the overall after sales
service delivered by dealer are
Excellent : no respondent preferred this option.
Very good : 23 out of 60 choose this option.
0
2
4
6
8
10
12
Very good Good SatisfactoryPoor Excellent
8
6
5
0
1
12
4 4
0 0
10
6
3
0
1
10
8
2
0 0
6 6
8
0 0
Vikram
Atul
Bajaj
Mahindra
Piaggio
Q6. What is your opinion, about the overall performance of
your vehicles?
Option Vikram
Atul
Auto Bajaj Maxima
Mahindra
Alpha Piaggio Total
Excellent 1 0 1 0 0 0
Very good 8 12 10 10 6 46
Good 6 4 6 8 6 30
Satisfactory 5 4 3 2 8 24
Poor 0 0 0 0 0 0
Total 20 20 20 20 20 100
INTERPRETATION
As per analysis customers opinions on the overall after sales
service delivered by dealer are
Excellent : no respondent preferred this option.
Very good : 23 out of 60 choose this option.
0
2
4
6
8
10
12
Very good Good SatisfactoryPoor Excellent
8
6
5
0
1
12
4 4
0 0
10
6
3
0
1
10
8
2
0 0
6 6
8
0 0
Vikram
Atul
Bajaj
Mahindra
Piaggio
96
Good : respondents were 15 out of 60.
Satisfactory: respondents were 12 out of 60.
Poor : no respondent preferred this option.
Q7. Is your opinion, the overall after sales service delivered
by dealer is?
Option Vikram
Atul
Auto
Bajaj
Maxima
Mahindra
Alpha Piaggio Total
Excellent 1 0 0 0 0 1
Very good 5 2 5 4 3 19
Good 3 3 6 2 2 16
Satisfactory 3 3 3 2 3 14
Poor 0 0 0 0 0 0
Total 13 11 12 7 7 50
INTERPRETATION
0
1
2
3
4
5
6
ExcellentVery good Good Satisfactory Poor
Vikram
Atul
Bajaj
Mahindra
Series 5
Good : respondents were 15 out of 60.
Satisfactory: respondents were 12 out of 60.
Poor : no respondent preferred this option.
Q7. Is your opinion, the overall after sales service delivered
by dealer is?
Option Vikram
Atul
Auto
Bajaj
Maxima
Mahindra
Alpha Piaggio Total
Excellent 1 0 0 0 0 1
Very good 5 2 5 4 3 19
Good 3 3 6 2 2 16
Satisfactory 3 3 3 2 3 14
Poor 0 0 0 0 0 0
Total 13 11 12 7 7 50
INTERPRETATION
0
1
2
3
4
5
6
ExcellentVery good Good Satisfactory Poor
Vikram
Atul
Bajaj
Mahindra
Series 5
97
As per analysis customers opinions on the overall after sales
service delivered by dealer are
Excellent : 1is respondent preferred this option.
Very good : 19 out of 50 choose this option.
Good : respondents were 16 out of 50.
Satisfactory: respondents were 14 out of 50.
Poor : no respondent preferred this option.
Q8.What will be your next vehicle?
Option Atul Vikram
Bajaj
Maxima
Mahindra
Alpha Piaggio Total
Atul 2 2 2 2 1 9
Vikram 7 5 3 4 4 23
Bajaj Maxima 0 0 3 1 2 6
Mahindra
Alpha 1 3 1 2 1 8
Piaggio 0 1 1 1 1 4
Total 10 10 10 10 10 50
As per analysis customers opinions on the overall after sales
service delivered by dealer are
Excellent : 1is respondent preferred this option.
Very good : 19 out of 50 choose this option.
Good : respondents were 16 out of 50.
Satisfactory: respondents were 14 out of 50.
Poor : no respondent preferred this option.
Q8.What will be your next vehicle?
Option Atul Vikram
Bajaj
Maxima
Mahindra
Alpha Piaggio Total
Atul 2 2 2 2 1 9
Vikram 7 5 3 4 4 23
Bajaj Maxima 0 0 3 1 2 6
Mahindra
Alpha 1 3 1 2 1 8
Piaggio 0 1 1 1 1 4
Total 10 10 10 10 10 50
98
INTERPRETATION
As per the analysis 23% people preferred to buy Vikram.
CONCLUSION
0
5
10
15
20
25
Atul Vikram Bajaj Mahindra Piaggio
Piaggio
Mahindra
Bajaj
Vikram
Atul
INTERPRETATION
As per the analysis 23% people preferred to buy Vikram.
CONCLUSION
0
5
10
15
20
25
Atul Vikram Bajaj Mahindra Piaggio
Piaggio
Mahindra
Bajaj
Vikram
Atul
99
Most of the EV & VIKRAM are purchased by young
generation to 25 years because they prefer high mileage
and rest of the models of Vikram and EV.
Vikram is considered to be most fuel-efficient three
wheeler on India road.
Service & Spare parts of Vikram are available throughout
India in local markets also.
While buying a three wheeler, economy is the main
consideration in form of maintenance cost, fuel efficiency.
Majority of the respondent had bought their three wheeler
more than 2 years.
SUGGESTIONS
Most of the EV & VIKRAM are purchased by young
generation to 25 years because they prefer high mileage
and rest of the models of Vikram and EV.
Vikram is considered to be most fuel-efficient three
wheeler on India road.
Service & Spare parts of Vikram are available throughout
India in local markets also.
While buying a three wheeler, economy is the main
consideration in form of maintenance cost, fuel efficiency.
Majority of the respondent had bought their three wheeler
more than 2 years.
SUGGESTIONS
100
1. Vikram should introduce some more models having more
engine power.
2. Vikram should think about fuel efficiency in case of upper
segment three wheeler.
3. More service centers should be opened for their Customers.
4. Maintenance cost and the availability of the spare parts
should also be given due importance.
5. They also introduce some good finance/discount schemes
for poor’s.
6. The price should be economic.
REFERENCES
Bibliography
1. Vikram should introduce some more models having more
engine power.
2. Vikram should think about fuel efficiency in case of upper
segment three wheeler.
3. More service centers should be opened for their Customers.
4. Maintenance cost and the availability of the spare parts
should also be given due importance.
5. They also introduce some good finance/discount schemes
for poor’s.
6. The price should be economic.
REFERENCES
Bibliography
101
Kotler, Philip (1999) “Marketing Management”
Millennium Edition, Prentice Hall, New York.
Kothari, C (2005) “Research Methodology” New age
publisher, New Delhi.
Magazines
Business Today and India Today
Webliography:
www.scootersindia.com
www.balajiforce.com
http://www.piaggio.co.in
http://www.mahindra.com
http://www.atulauto.co.in
APPENDIX
“A comparative study on CUSTOMER’S SATISFACTION towards
Performance of three wheelers.”
Kotler, Philip (1999) “Marketing Management”
Millennium Edition, Prentice Hall, New York.
Kothari, C (2005) “Research Methodology” New age
publisher, New Delhi.
Magazines
Business Today and India Today
Webliography:
www.scootersindia.com
www.balajiforce.com
http://www.piaggio.co.in
http://www.mahindra.com
http://www.atulauto.co.in
APPENDIX
“A comparative study on CUSTOMER’S SATISFACTION towards
Performance of three wheelers.”
102
PART I
Personal data:-
1. Name & Contact no.
______________________________________________
______________
2. Gender:
M [ ]
F [ ]
3. Age Group:
18 to 25 [ ]
25 to 40 [ ]
40 to 55 [ ]
Above 55 [ ]
PART II
PART I
Personal data:-
1. Name & Contact no.
______________________________________________
______________
2. Gender:
M [ ]
F [ ]
3. Age Group:
18 to 25 [ ]
25 to 40 [ ]
40 to 55 [ ]
Above 55 [ ]
PART II
103
4. Annual income:
Below 20,000
20,000-40,000
40,000-60,000
Above 60,000
5. Which company’s three wheelers do you have?
Vikram
Atul
Piaggio
JSA
6. Which types of three wheelers do you have?
Passengers
Load carriers
EV
4. Annual income:
Below 20,000
20,000-40,000
40,000-60,000
Above 60,000
5. Which company’s three wheelers do you have?
Vikram
Atul
Piaggio
JSA
6. Which types of three wheelers do you have?
Passengers
Load carriers
EV
104
7. For how long do you own a three wheeler?
0-2 yrs
2-5 yrs
5-7 yrs
7 yrs-Above
8. For what purpose do you use this three wheeler?
Personal
For hire
For passengers
Transportation
9. Which source did you use to purchase these three
wheelers?
Cash
Bank loan
Friend / Relative
Instalments
7. For how long do you own a three wheeler?
0-2 yrs
2-5 yrs
5-7 yrs
7 yrs-Above
8. For what purpose do you use this three wheeler?
Personal
For hire
For passengers
Transportation
9. Which source did you use to purchase these three
wheelers?
Cash
Bank loan
Friend / Relative
Instalments
105
10. How will you rate your three wheeler’s performance with
respect to following attributes:-
Worst Worse Bad Neutral Good Better Best
-3 -2 -1 0 1 2 3
ATTRIBUTES POINTS
Mileage
Price
Pick-up
Maintenance
Shape/look
Brand image
11. Give the proper rank from 1 to 4 for the below given
different Three -wheeler companies for choice preference as
per your views?
Vikram
Atul
Bajaj
JSA
12.If new three wheeler with good features come in, then
would you like to change your wheelers?
Yes
No
Can’t say
10. How will you rate your three wheeler’s performance with
respect to following attributes:-
Worst Worse Bad Neutral Good Better Best
-3 -2 -1 0 1 2 3
ATTRIBUTES POINTS
Mileage
Price
Pick-up
Maintenance
Shape/look
Brand image
11. Give the proper rank from 1 to 4 for the below given
different Three -wheeler companies for choice preference as
per your views?
Vikram
Atul
Bajaj
JSA
12.If new three wheeler with good features come in, then
would you like to change your wheelers?
Yes
No
Can’t say
106
13.From the following factors given below, tick the foremost
important factor which influenced your decision while
purchasing a three wheeler?
Price
Mileage
Quality
Resale value
Status
14.Does advertisement influence your decision in choosing a
three wheeler?
Yes
No
Can’t say
15.Which company’s three wheeler you will suggest others to
buy?
Vikram
Atul
JSA
Bajaj
13.From the following factors given below, tick the foremost
important factor which influenced your decision while
purchasing a three wheeler?
Price
Mileage
Quality
Resale value
Status
14.Does advertisement influence your decision in choosing a
three wheeler?
Yes
No
Can’t say
15.Which company’s three wheeler you will suggest others to
buy?
Vikram
Atul
JSA
Bajaj
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