Scope to for flower production in india.pptx

scope for flower production in india

1. Scope to Enter Floriculture Industry in India

2. Favorable Conditions

3. Varied Agro-Climatic Conditions India has diverse and dynamic agro-climatic conditions, good quality soil, and water suitable for floriculture.

4. Geographical Advantage Well-located between major markets: Europe and East Asia.

5. Mild Winters Opportunities to export Indian flowers to temperate countries during peak demand periods (Christmas, New Year, Valentine's Day).

6. Economic Advantages

7. Low Labor Costs Labor costs in India are 10-15 times cheaper than in countries like the Netherlands, Israel, and Japan.

8. Government Support Identified as an 'Extreme Focus Thrust Area' for export during the IX plan. Financial assistance from APEDA for export-related activities. Easy bank financing for hi-tech floriculture. Tax exemptions on implements/raw materials used in greenhouses. Simplified import/export regulations.

9. Export Potential International market growing at 8-10% annually. International demand around Rs . 90,000 crore/year; domestic market growing at 20-25%.

10. Export Oriented Units (EOUs) Located in major regions (Hyderabad, Bengaluru, Hosur , Doddaballapur , Devanahalli , Gurugram , Lonavala , Pune). Allowed to sell 50% of produce in domestic markets. Singapore as a nearby international standard flower auction center for exports.

11. Infrastructure and Market Support

12. Established Infrastructure Major cities like New Delhi, Mumbai, Kolkata, Chennai, Bengaluru, Pune have infrastructure for floriculture industry.

13. Flower Auction Centers Established in Bengaluru, Noida (UP), Mumbai, and New Delhi. Marketing center at Aalsmeer (The Netherlands) to promote Indian produce.

14. Competitive Advantages

15. High Foreign Exchange Earnings Floriculture products have 25-30 times more foreign exchange earning potential than cereals or other agricultural/horticultural products.

16. Natural Advantages Ample sunlight and optimal winter temperatures reduce the need for artificial lighting/heating in greenhouse production.

17. Government Initiatives

18. Product Specific Zones Government of India has designated specific zones for selective research and development in floriculture.

19. APEDA Support APEDA (Agricultural and Processed Food Products Export Development Authority) offers financial assistance and market support.