Search_Engine_Marketing_PPT.pptx MBA STUDENTS

🔎 What is Search Engine Marketing (SEM)?

Search Engine Marketing is a digital marketing strategy used to increase a website’s visibility in search engine results pages (SERPs) through paid advertising.

Unlike SEO (Search Engine Optimization), which focuses on organic rankings, SEM is paid promotion to appear in the top results.


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⚡ Key Features of SEM

1. Paid Ads on Search Engines – Ads appear on platforms like Google, Bing, Yahoo.


2. Targeted Reach – You can target based on keywords, location, device, demographics, etc.


3. Cost-per-Click (CPC) – Advertisers pay only when users click on the ad.


4. Measurable – Every impression, click, and conversion can be tracked.


5. Quick Results – Immediate visibility compared to SEO, which takes time.




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🛠️ SEM Components

1. Keyword Research – Identifying high-value search terms customers use.


2. Google Ads / Bing Ads – Main platforms for SEM campaigns.


3. Ad Auction – Ads compete based on bid amount & quality score.


4. Ad Copywriting – Crafting compelling ad titles & descriptions.


5. Landing Pages – Directing users to optimized pages that convert.


6. Analytics & Optimization – Monitoring CTR, CPC, conversions, ROI.




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✅ Benefits of SEM

Increases visibility instantly

Drives qualified leads

Highly measurable & trackable

Flexible budget control

Complements SEO strategy



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📊 Example

If you search “Buy running shoes online” on Google:

The first few results you see marked as “Sponsored” or “Ad” → those are SEM ads.

The websites below them (without "Ad") → those are SEO results.

1. Search Engine Marketing (SEM) Boosting Visibility Through Paid Search

2. Introduction to SEM Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

3. Introduction to SEM These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews. Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. It is paid search. Publisher pays to Google Ad. for higher visibility.

4. SEM vs SEO SEM (Paid Search): Paid ads Immediate visibility PPC (cost per click) SEO (Organic Search): Free organic results Takes time to rank Long-term strategy

5. How SEM Works ? Keyword Research Bidding & Ad Auction Ad Rank = Bid Amount + Quality Score Ads shown on Google/Bing/Yahoo

6. Components of SEM 1. Search Ads (text ads) 2. Display Ads (image/video banners) 3. Ad Extensions (site links, call, location) 4. Landing Pages (optimized for conversion)

7. Advantages of SEM Instant visibility Targeted reach Measurable ROI Flexible budgeting

8. Popular SEM Platforms Google Ads (dominant) Bing Ads Yahoo Gemini YouTube Ads Amazon Sponsored Ads

9. SEM Case Study (Example) Case: E-commerce store runs Google Ads for 'sports shoes' Impressions: 50,000 Clicks: 5,000 Conversions: 500 sales ROI: 4x

10. Challenges in SEM Competition & high CPC Ad fatigue Click fraud Requires constant optimization

11. Conclusion SEM = fast, measurable, targeted growth Best when combined with SEO Key to digital marketing success