Seedtag Media Kit 2024 Faaor UAE and KSA

ss

1. Cookie-less Travel Contextual Strategies Connect with your consumers while respecting their privacy

2. We lead a category more relevant than ever Born contextual 9 years ago Trusted by 1,000s of brands to target and engage contextual audiences Operating in 15 markets , natively trained to over 10 languages 300M UU 3B Imps LATAM 209M UU 18B Imps EUROPE 134M UU 1B Imps USA 19M UU 253M Imps MENA 55M UU 405M Imps APAC 3.5M UU 276M Imps INDIA Who we are

3. +750M UU >22B Imps/m Worldwide 300M UU LATAM 209M UU EUROPE 55M UU APAC 134M UU USA 19M UU MENA +8,000 publishers Worldwide SPANISH 🇪🇦 🇲🇽 🇨🇴 🇦🇷 🇨🇱 ENGLISH 🇬🇧 🇺🇸 PORTUGUESE 🇵🇹 🇧🇷 ITALIAN 🇮🇹 GERMAN 🇩🇪 DUTCH 🇳🇱 IDIOMAS SEEDTAG FRENCH ARABIC The Global Contextual Advertising Platform Who we are

4. 01 · Contextual A.I. to connect with the Consumer in the right mindset LIZ combines AI, NLP and ML to provide human-like understanding of the content and the highest level of brand safety without cookies. 02 · Contextual creatives to build awareness and drive consideration Thanks to creative ad server we create bespoke and impactful ad units according to each campaign, context and target. 03 · Full suite of premium In-Content placements optimised in real-time We deliver ads fully integrated into premium editorial content, on attention-getting placements (images and videos), at scale. The Seedtag Formula

5. Our experience with the Industry

6. British Airways increased its consideration and purchase intent post-COVID +26% Increase in Purchase Intent Positioning Dubai as a safe long-distance travel destination +151% Increase in Unaided Brand Awareness Eurail’s contextual strategy strengthened awareness in the USA market +56% Increase in Online Ad Recall 02 · Our experience with the travel industry

7. Contextual impact display Deliver high attention rates with bespoke contextual creative to connect with your consumer. 04 · DISPLAY: BOOST PERFORMANCE AND MAXIMISE IMPACT

8. Contextual Impact Display Stories Deliver high attention rates with bespoke contextual creative to connect with your consumer.

9. Contextual branded video Boost the impact of your video assets and create immersive experiences to drive maximum attention and brand awareness. 01 · VIDEO: DRIVE REAL INTEREST AND ATTENTION

10. Campaign Measurement & Insights

11. Brand Lift Studies with Kantar Understand what consumers perceive your brand to be; Impact of your campaign on key brand metrics and learnings from tested creatives Details: Methodology: Survey conducted with users exposed to creatives in a controlled environment Sample size: Up to 200 respondents Timeframe: 3 weeks Creatives Tested: Up to 2 creatives Needed: creative + form KPIs: spontaneous/attended awareness, brand recall, associated values, etc. Natural Exposure Users selected for the panel are exposed to 6 different websites, where the campaign will be inserted into one of them for the study. Conclusions We compared the results of the Control group vs. exposed both the brand and the competitors Marca Competidor 1 Competidor 2

12. Attention Measurement via Lumen Seedtag will provide Garnier Lumen measurement, free of charge, across the Green Beauty campaign. This will allow Garnier to evaluate the inventory of ads based on the visual attention they receive, estimating how many users could have seen the ad, how many actually viewed the ad, and the duration of the view. Attention Predictive Model applied, estimating attention for all formats and placements LAMP Tag (JS tag) appended to creative, which allows us to predict the actual attention level of each impression This measurement helps our brand partners by avoiding wasted impressions and maximising the impact of their campaigns METHODOLOGY METRICS Imps tracked by LAMP tag Imps in-view: on screen for a certain amount of time Imps seen by a human (Attention) Imps in-view according to viewability (MRC standards)

13. Carbon Emission Measurement Rapidly act on reducing GHG emission without degrading media KPIs with Seedtag. Emissions are calculated taking into a range of variables including servers and cloud computing, user device and electricity usage. Via our range of 3rd party solutions, Seedtag are able to: Understand the greenhouse gas (GHG) emissions of their online advertising campaigns, and therefore take steps to reduce this impact Offer reporting inclusive of emissions data broken down by: Format Duration Impressions Network Type Device Type Output: Device Energy (kWh), Emission calculation (gCO@e) and Data Energy Transfer (kWH) Reporting is offered at end of campaign, providing insights into carbon emissions for your campaign and recommendations to improve your carbon footprint as part of future campaign activations.

14. Content Universe Analysis The content universe displays all the relevant Seedtag network content. Through a deep analysis of the content, we’ve found the most relevant content to define the right targeting. This analysis can be conducted any time, to provide real time insights during the 2023 , adapted to each relevant Emirates moment, like Eid & Summer holidays. The territory defined is expanded using LIZ Look-Alike Expansion, creating a full-fledge territory to position the brand within high affinity environments. In the next slides, we zoom in into the most relevant areas of content Travel Arts & Entertainment Food & Drinks Technology Example