SELLING CONCEPT VS MARKETING CONCEPT

SELLING CONCEPT VS MARKETING CONCEPT

1. PRESENTATION ON MARKETING TOPIC: SELLING CONCEPT VS MARKETING CONCEPT PRESENTED BY: MAIDUL ISLAM CHOWDHURY ( ROLL:06)

2. DEFINATIONS SELLING CONCEPT: The idea that consumers will not buy enough of the firms products unless the firm undertakes a large scale selling and promotion effort . MARKETING CONCEPT: A philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do

3. STARTING POINT SELLING CONCEPT: The starting point of selling concept is the FACTORY . MARKETING CONCEPT: The starting point of marketing concept is the MARKET .

4. FOCUS SELLING CONCEPT: The focus of selling concept is Existing products . MARKETING CONCEPT: The focus of marketing concept is Customer needs .

5. MEANS SELLING CONCEPT: The means of selling concept is Selling and promoting . MARKETING CONCEPT: The means of marketing concept is Integrated marketing .

6. ENDS SELLING CONCEPT: The selling concept ends on Profits through sales volume . MARKETING CONCEPT: The marketing concept ends on Profit through customer satisfaction.

7. THANK YOU EVERYONE