seminar report on event management jiwaji university .pptx

EVENT management ,, business analytics and business management Jiwaji university

1. A SEmiNAr rEPOrt ON EVENT MANAGEMENT IN HEALTH TOURISM S u b m i tt e d t o C e n t r e o f H o s p i t a l A d m i n i s t r a t i o n J i w a j i U n i v e r s i t y , G w a l i o r ( M P ) I n a p a r t i a l f u l f i l m e n t o f t h e r e q u i r e m e n t s f o r t h e d e g r e e o f M B A i n H o s p i t a l A d m i n i s t r a t i o n s u b m i t t e d b y RUPESH TRIPATHI M B A ( H A ) 1 s t s e m e s t e r

2. EVENT MEANAGEMENT IN HEALTH TOURISM

3. INTRODUCTION E v e n t m a n a g e m e n t i n m e d i c a l t o u r i s m i n v o l v e s p l a nn i n g , o r g a n i z i n g , a n d e x e c u t i n g v a r i o u s e v e n t s a n d a c t i v i t i e s a i m e d a t p r o m o t i n g m e d i c a l t o u r i s m destinations, healthcare providers, a n d s e r v i c e s . T h e s e e v e n t s a r e d e s i g n e d t o a tt r a c t i n t e r n a t i o n a l p a t i e n t s a n d p r o v i d e t h e m w i t h a p o s i t i v e a n d m e m o r a b l e e x p e r i e n c e w h i l e s ee k i n g m e d i c a l t r e a t m e n t o r w e ll n e s s s e r v i c e s a b r o a d . H e r e a r e s o m e k e y a s p e c t s o f e v e n t m a n a g e m e n t i n m e d i c a l tourism

4. H e a l t h t o u r i s m r e f e r s t o t h e t r a v e l o f p e o p l e t o a n o t h e r c o u n t r y o r r e g i o n f o r t h e p u r p o s e o f r e c e i v i n g m e d i c a l t r e a t m e n t o r w e ll n e s s s e r v i c e s . I t i s a g r o w i n g i n d u s t r y t h a t r e q u i r e s e ff e c t i v e e v e n t m a n a g e m e n t s t r a t e g i e s t o e n s u r e i t s s u cc e ss . UNDERSTANDING HEALTH TOURISM

5. MARKET RESEARCH AND TARGET AUDIENCE IDENTIFICATION I n - d e p t h m a r k e t r e s e a r c h i n v o l v e s a n a l y z i n g t r e n d s i n m e d i c a l t o u r i s m , u n d e r s t a n d i n g t h e p r e f e r e n c e s o f d i ff e r e n t p a t i e n t s e g m e n t s , a n d i d e n t i f y i n g t a r g e t c o u n t r i e s a n d r e g i o n s . M a r k e t r e s e a r c h helps in customizing events to cater to the specific needs and expectations of i n t e r n a t i o n a l p a t i e n t s .

6. EVENT TYPES M e d i c a l F a i r s a n d C o n f e r e n c e s : P a r t i c i p a t e i n o r o r g a n i z e m e d i c a l t o u r i s m e x p o s a n d c o n f e r e n c e s t o s h o w c a s e healthcare facilities, services, and medical p r o f e ss i o n a l s . F a m i l i a r i z a t i o n ( F A M ) T o u r s : A rr a n g e g u i d e d t o u r s f o r p o t e n t i a l patients, travel agents, and healthcare p r o f e ss i o n a l s t o v i s i t m e d i c a l f a c i l i t i e s a n d l e a r n a b o u t a v a i l a b l e s e r v i c e s . W e ll n e s s R e t r e a t s : O r g a n i z e w e ll n e s s events, spa experiences, and holistic h e a l t h w o r k s h o p s t o p r o m o t e w e ll n e s s tourism.

7. MARKETING AND PROMOTION D e v e l o p a c o m p r e h e n s i v e m a r k e t i n g s t r a t e g y t h a t i n c l u d e s d i g i t a l m a r k e t i n g , s o c i a l m e d i a c a m p a i g n s , a n d t r a d i t i o n a l a d v e r t i s i n g i n i n t e r n a t i o n a l a n d l o c a l m a r k e t s . U t i l i z e s e a r c h e n g i n e o p t i m i z a t i o n ( S E O ) techniques to ensure the event is easily d i s c o v e r a b l e b y p o t e n t i a l p a t i e n t s s e a r c h i n g f o r m e d i c a l t o u r i s m i n f o r m a t i o n o n l i n e

8. O b j e c t i v e s : D e f i n e c l e a r o b j e c t i v e s f o r t h e e v e n t , s u c h a s i n c r e a s i n g p a t i e n t i n q u i r i e s , f o r g i n g p a r t n e r s h i p s , o r l a u n c h i n g a n e w m e d i c a l s e r v i c e . B u d g e t : A ll o c a t e f u n d s f o r v e n u e r e n t a l , m a r k e t i n g m a t e r i a l s , s t a ff i n g , t r a n s p o r t a t i o n , a n d accommodation. T i m e l i n e : E s t a b l i s h a d e t a i l e d t i m e l i n e t o e n s u r e a l l e v e n t c o m p o n e n t s a r e p l a nn e d a n d e x e c u t e d e ff i c i e n t l y . Event Planning:

9. Collaborate with local hotels, restaurants, a n d t r a n s p o r t a t i o n p r o v i d e r s t o o ff e r s p e c i a l p a c k a g e s f o r e v e n t a tt e n d ee s . B u i l d r e l a t i o n s h i p s w i t h t r a v e l a g e n c i e s , i n s u r a n c e c o m p a n i e s , a n d m e d i c a l a ss o c i a t i o n s t o f a c i l i t a t e p a t i e n t r e f e rr a l s NETWORKING AND PARTNERSHIPS

10. P r o v i d e m u l t i l i n g u a l s t a f f t o a ss i s t international patients and address their concerns. Offer consultations with medical s p e c i a l i s t s w h o c a n d i s c u s s t r e a t m e n t o p t i o n s a n d a n s w e r m e d i c a l q u e s t i o n s . F a c i l i t a t e m e d i c a l e v a l u a t i o n s for patients during the event, when appropriate. PATIENT SERVICES

11. E n s u r e t h a t a ll m e d i c a l p r a c t i c e s a n d p r o m o t i o n a l a c t i v i t i e s a r e c o m p l i a n t with local and international regulations a n d e t h i c a l s t a n d a r d s . Clearly communicate all medical costs a n d p o t e n t i a l r i s k s t o p a t i e n t s t o m a i n t a i n t r a n s p a r e n c y a n d t r u s t . COMPLIANCE AND LEGAL CONSIDERATIONS

12. C O N C L U S I O N Optimizing health tourism events requires effective event management strategies that focus on understanding your target audience, selecting the right venue, creating engaging content, promoting your event, managing logistics, ensuring safety and security, and measuring success. By following these best practices, you can ensure the success of your health tourism events and provide a m e m o r a b l e e x p e r i e n c e f o r a tt e n d ee s .

13. Thanks! Do you have any questions? You can submit your suggestions to kaaleen bhaiya [email protected] TRIPATHICARPETCOMPANY. COM