Sergio_Marmol de la Vega (General)

1. SERGIO MARMOL DE LA VEGA
MANAGING DIRECTOR
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LONDON 
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[phone] 
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[email protected]
 LINKEDIN.COM/ PLEASE VISIT SERGIO MARMOL IN YOUTUBE.COM/
A professional with more than 20 years of experience in Trade, Transport and Logistics, I have a proven record of having
successfully won and implemented complex international contracts in a range of markets - North Europe, West and East Med,
Latin America - in a multinational operational business environment, with more than 12 year of senior general management
positions, including Managing Director roles in Spain and Mexico.
Design and execute market strategies and business plans with sizeable P&L (+ USD 200 M revenue) and staff responsibilities
(+80).
Strong intellect with a high degree of commercial, operational and financial acumen, I have developed customer contracts with
GM, Costco, Wal-Mart, HP, as well as international freight forwarding companies.
Thrives on personal accountability and capable of holding others to deliver against challenging commitments. Capable of
operating with a high degree of freedom within corporate guidelines.
Politically astute with the confidence and credibility to manage and influence senior and diverse stakeholders (e.g. governmental
& industry bodies), I have held several positions in the Board of different Associations and represented the company as key
speaker in major events.
Multi Post graduate in Finance and Shipping business.
DIRECTOR ASIA EUROPE TRADE
APL EUROPE HQ (LONDON)
MAY 2015 - PRESENT
MANAGING DIRECTOR
APL MEXICO (MEXICO CITY)
JULY 2011 - MAY 2015
With responsibilities for the P&L of the third biggest trade of APL (Asia
Europe), I have accountabilities for the overall P&L budget, including annual
revenue (USD 621 M), contract planning of the Europe based customers , to
logistics metrics with the aim to maximize yield of the assets deployed (ships
and equipment).
The job entails the implementation and execution across all European
countries (North Continent and Med) of the annual plans of the Trade, and
the direct responsibility for negotiating multi million dollar contracts with the
main customers/shippers.
APL Mexico is a branch of APL Co Lte (NOL Group) with 80 people with 7
offices spread throughout the country.
• Some of the top customers in the dry sector are General Motors, Costco,
Hewlett Packard, Nissan and Walmart; whereas in the reefer sector are the
main avocado exporters.
• The sales of APL Mexico have been increased an average of 7% YOY during
my tenure, whilst at the same time containing the cost per unit, which in
combination made that the results of the Mexico trade yielded one of the
best results globally.
• The Mexico Trade Income Statement revenue in year 2013 was USD 263 M,
with USD 195 Min operating costs (fix and variable).
SUMMARY
WORK HISTORY

2. COUNTRY MANAGER
APL SPAIN (BARCELONA)
MARCH 2009 - JUNE 2011
TRADE/COMMERCIAL MANAGER
APL MEDITERRANEAN (BARCELONA, SPAIN)
JANUARY 2007 - MARCH 2009
OPERATIONS & NETWORK MANAGER
APL MEDITERRANEAN (BARCELONA, SPAIN)
JANUARY 2004 - JANUARY 2007
SHIP PLANNER
APL EUROPE HQ (LONDON)
MAY 2002 - JANUARY 2004
• The 2013 EBIT full year of the Mexico trade was USD 11 M, or a profit margin
of 4%. The2014 P11 is USD 7 M, with an outlook of USD 10 M full year
• In 2011, the company in Mexico was restructured by incorporating a new
entity, owned byAPL Co Ltd, as a permanent establishment, which allowed
us to recover the VAT from the Public Treasury by an amount of USD 9 M per
year.
• Legal Representative of all the NOL divisions in Mexico, including APL Liner,
APL Logistics, Vascor and GSLTC.
• Vice President of the Board of Directors of the Mexican Association of
Shipping (Amanac), and a member of the Board of the Mexico Intermodal
Association (AMTI).
• Used to negotiate multi million customer and vendor contracts.
Direct responsibility over Sales, Operations and G&A for the country
• General responsibilities over receivable and payable accounts
• Responsible for 22 employees, 2 owned and 3 sub agency offices
• Responsible for USD 46 M of revenue per year; 14,000 feus and G&A budget
of USD 1,6 M
• 50% business growth 2009 vs 2010, with a Ops cost per lift reduction from
USD 406 to USD352
• G&A cost reduction from USD 2,4 M to USD 1,8 M, in 2009 vs 2010
• Project of interest: centralization of OPS, CS and Finance functions in
Barcelona
• Responsibilities over contract negotiations with shipping agents in Spain
Responsible for a budget of USD 105 Million and 60,000 feus per year
• Responsibility to develop marketing strategies and maximization of vessel’s
utilization
• Area scope: Portugal, Spain, Italy, Greece, Turkey, Bulgaria, Romania,
Ukraine, Georgia, Siria, Lebanon and Israel
Responsible for the Med variable OPS budget of USD 25 millions
• Operational cost control for feeder slots, land transportation, equipment
and terminal handling
• Vendor’s negotiations (feeder, terminal, land transportation)
• Implementation of operational systems
• Area scope: Portugal, Spain, Italy, Greece, Turkey, Bulgaria, Romania, Syria,
Lebanon and Israel
Stowage planning for APL vessels on the European lanes
• Monitoring of APL vessels in the European Region
• Dangerous Goods and Out of Gauge Cargo Controller for Europe
• APL Alliances’ partners liaison
• Area scope: North Europe, Scandinavia and Mediterranean

3. OPERATIONS MANAGER
MACANDREWS (BARCELONA, SPAIN)
SEPTEMBER 1999 - OCTOBER 2001
DECK OFFICER
TRANSPORTES MARÍTIMOS ALCUDIA(ON
BOARD)
MAY 1999 - SEPTEMBER 1999
DECK OFFICER
TRANSPORTES MARÍTIMOS ALCUDIA(ON
BOARD)
MAY 1998 - SEPTEMBER 1998
Responsible for ship operations in the port of Barcelona
• Responsibilities over container control
• Responsibilities over imports and exports of the Far East Med and
Transatlantic Trade
• Responsibilities over land transportation
• Port Authorities and Custom House Liaison
• Local Operation Committee’s delegate in Barcelona for Ship’s principal
Serving the Short Sea Shipping trade between the Port of Sagunto (Spain),
and Port of Alcudia(Spain) as an officer trainee in the Merchant Navy, aboard
M/V "Rolon Bahia Alcudia", a RORO vessel flagged in Canary Island (Spanish
Open Registry)
• Navigational Aids and Watch Keeping
• Supervising vessel’s operation at port
Deck officer trainee in the Merchant Navy on M/V "Julia del Mar", a container
vessel flagged in Canary Island, serving the trade between Barcelona,
Valencia, Santa Cruz de Tenerife and Casablanca (Morocco)
MASTER IN FINANCE
INSTITUTO EUROPEO DE POSTGRADO
2015 - PRESENT
PORT INVESTMENT & PPA
PORT FINANCE INTERNATIONAL / MTBS
JUNE 2016 - LONDON
DIPLOMA ACCOUNTING FOR DIRECTORS
INICIATIVAS EMPRESARIALES
2014 - 2014
MASTER IN SHIPPING BUSINESS
CATALUNYA POLYTECHNIC UNIVERSITY
(UPC), BARCELONA, SPAIN
1999 - 2000
BACHELOR'S DEGREE IN NAUTICAL SCIENCE
AND MARITIME TRANSPORT
CATALUNYA POLYTECHNIC UNIVERSITY,
BARCELONA, SPAIN
1994 - 1999
(http://www.iep.edu.es/).
International Capital Markets, Accounting for Directors, Budgeting, Cost
Analysis, Corporate Finance, Cash Flow Management, etc
Port PPP Development, Port Strategy, Traffic Forecasting, Financial
Modelling, Economic Cost-Benefit Analyses, Port Financing (On-Off Balance
Sheet), Concession Contract
(http://www.iniciativasempresariales.com/admin/
General Accounting and Process, Accounting books, Income and cost, Stock,
Property, Plant and equipment, Financial Assets, Equity, Debt, Provisions,
VAT, Annual Statements
(http://www.talent.upc.edu/cat/professionals/presentacio/codi/204700/dret
-negoci-maritim-gestio-portuaria-shipping-business/)
Public Law of Shipping and Port Law, Safety of Shipping and Protection of
the Sea Bed, Subjects of Shipping, The Legal Status of the Ship, Ship
Operating Contract and Ancillary Contracts, Shipping Accidents and
Limitation of Liability, Maritime Insurance Law, Maritime Procedures, Port
Technology and Maritime Operations, Traffic analysis, Commercial Operation
of the Ship. Chartering, International Goods Transport, Maritime Insurance,
Maritime Economics, Business Management, Marketing, Port Management
http://www.upc.edu/learning/courses/Bachelors-degrees/nautical-science-
and-maritime-transport-barcelona-fnb
Majors
On-Board Practicals
Maritime Business and Port Logistics
Official degree Recorded in the Ministry of Education's degree register
EDUCATION

4. SIX SIGMA Green Belt, (Critical to Quality, DMAIC and PDCS techniques for process improvements, DMADV techniques for
process design) , Certificate by NOL Global Campus 2014
LEAN for Perfection and Quality, 5S, Tools for Flow and Pull, (KABAN, Takt Time,MUDA (waste elimination), HOSHIN KANRI,
JIDOKA, POKA YOKE, Standard Work) ,Certificate by NOL Global Campus 2014
Marketing Essentials, Certificate by NOL Global Campus 2014
Supply Chain Engineering, Certificate by NOL Global Campus 2012
Competition Law, Certificate by NOL Global Campus 2012
Ethics and Compliance, Certificate by NOL Global Campus 2012
The Psychology of Successful Negotiations, Certificate by NOL Global Campus 2005
Please visit Sergio Marmol profile in https://www.linkedin.com/ to view the presentations shown to the audience
. Competitiveness of Mexican Ports, XVIII Annual Congress Mexico Shipping Agency Association 2013
• The role of shipping in the Supply Chain, 3rd Seminar Mexico Shipping Agency Association 2013
• Analysis of the Maritime Activities in Mexico, T21 magazine Congress 2013
• Maritime Transport and Climate Change, American Chamber of Mexico
Carlos Velez, Vice President Kansas City Southern. ([email protected]) / [phone]
Peter Hall, APL Head Commercial EMEA. [email protected] / [phone]
Carles Mayol,Sales Manager Port of Barcelona. [email protected]/
[phone]
Carlos Ortega, Import Director Walmart Mexico. [email protected]
Simon Trobe, Head of Transport DS Smith. [email protected]
Eduardo Velez, President Sea Cargo. [email protected] / [phone]
Spanish & Catalan - native speaker
English - full work proficiency
OTHER CERTIFICATES

KEY SPEAKER IN INDUSTRY EVENTS

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