services marketing and its importance

services marketing

1. Services Marketing - Importance Presented To :- Prof:- Ragini Thakkar Present ed By:- Deep Kumar

2. Services A service is something that is essentially intangible and does not result into ownership of anything. It may or may not have an element of product.

3. Intangible Inseparable Variable Perishable Autonomy Qualities of Services

4. The American Marketing Association defines services as – “ Activities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goods.” Definition

5. Importance of Services Marketing IMPORTANCE A Key Differentiator Importance of Relationships Customer Retention

6. Difference between Goods and Services Goods Services A physical commodity A process or activity Tangible Intangible Homogenous Heterogeneous Production and distribution are separation from their consumption Production, distribution and consumption are simultaneous processes Can be stored Cannot be stored Transfer of ownership is possible Transfer of ownership is not possible

7. THANK YOU