Session 1 Introducing sales & diatribution.pptx

Sales Introductory briefing

1. UNDERSTANDING MARKETING, BUSINESS DEVELOPMENT, SALES & CLIENT DEVELOPMENT

2. Marketing is about influencing opinions and attitudes . Business Development is about influencing and encouraging action . Sales & Client development is the conversion of a prospect to a customer & thereafter following up with retention , expansion and growth of revenues derived from existing clients .

3. MARKETING

4. [Promotion] Walk an elephant through town...

5. [Advertising] “The Circus is Coming to Vasant Vihar Sunday!!!”

6. [Publicity] Elephant walks through the CM’s flower bed...

7. [Public Relations] Get the CM to laugh about it...

8. Get people to think of elephants, trapeze artists, clowns and fun, instead of carnies, pickpockets, whining kids and overpriced fiberoptic necklaces required to stop the whining... [BRANDING]

9. If you planned the whole thing, that’s MARKETING

10. BUSINESS DEVELOPMENT

11. Add a birthday party option [Connection]

12. Ring Master shakes hands with parents and kids who attend.... [Encouraging Action]

13. Ticket buyers are so happy about their experience that they tell their friends... [Influencing Decisions]

14. If you planned the whole thing, that’s BUSINESS DEVELOPMENT

15. SALES & CLIENT DEVELOPMENT

16. Create effective sales talk [Stay top-of-mind]

17. Host a picnic for VIP’s...

18. ...where guests can mingle with performers …and receive an autographed poster ...ride an elephant [Expand existing relationships]

19. SALES: Establishing the advantage & Moving to closure ….

20. If you planned the whole thing, that’s CLIENT DEVELOPMENT

21. Silk Road 02 Mass Production 03 CRM 04 AI & Data Driven Sales 05 Barter System 01 Evolution Of Sales

22. Sales Profiles

23. Getting Deeper into the Profiles : Identify the top Skills Group Discussion

24. Discover the skills & learn to hone them