Session 2_India's Amul Keeping Up with the Times.pptx

Amul keeping up with time. Strategic Lean Change management. Solution of case study of India's Amul keeping up with time. Shows the application of Kaizen, Stakeholder analysis matrix and PDCA frameworks. good for operations and strategic lean change managemnet subject

1. India's Amul: Keeping Up with the Times An overview of India's largest dairy cooperative, Amul, and its journey to stay relevant in a changing market.

2. Amul Amul is an Indian dairy cooperative society, which is a brand managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF).

3. The Amul Model

4. Three tiered Structure Establishment of a direct linkage between milk producer and consumers by eliminating middle men Milk producers control procurement, processing and marketing Professional management

5. Amul's History 1946 Amul was founded in Anand, Gujarat as a dairy cooperative to support local farmers. 1955 Amul launched its iconic 'Amul Butter' brand, which became a household name across India. 1973 Amul set up its first milk powder plant, expanding its product portfolio beyond butter and milk. 1982 Amul launched its 'Amul Chocolates' brand, diversifying into the confectionery market. 1996 Amul opened its first overseas subsidiary in the United Arab Emirates, marking its international expansion. 2010 Amul became the largest producer of milk in India, processing over 22 million liters per day.

6. Amul's Product Portfolio Amul Milk Amul offers a variety of milk products, including full-cream milk, skimmed milk, and flavored milk in different packaging sizes. Amul Butter Amul's butter is a staple in Indian households, known for its rich, creamy texture and consistent quality. Amul Cheese Amul produces a wide range of cheese products, including slices, blocks, spreadable variants, and specialty cheeses. Amul Ice Cream Amul's ice cream range includes classic flavors, premium variants, and innovative products like kulfi and frozen desserts. Amul Ghee Amul's ghee, made from pure cow's milk, is a popular choice for cooking and baking among Indian consumers.

7. Amul's Marketing Strategies Amul, the iconic Indian dairy brand, has maintained its relevance and popularity through its creative and innovative advertising campaigns. These campaigns have become an integral part of the brand's identity, resonating with consumers across generations and helping Amul stay top-of-mind in the highly competitive dairy industry.

8. Amul's Technological Innovations Automated Milk Collection Centres Amul has set up automatic milk collection centres across its procurement network, which use electronic weigh scales and milk analysers to measure the quantity and quality of milk collected from farmers. This helps streamline the milk procurement process and provide real-time data to Amul for better supply chain management. Blockchain-powered Traceability Amul has implemented blockchain technology to enable end-to-end traceability of its products, allowing consumers to track the journey of their dairy products from the farm to the table. This enhances transparency and builds trust in the Amul brand. Predictive Analytics for Demand Forecasting Amul utilizes advanced data analytics and machine learning techniques to forecast consumer demand more accurately. This helps the company optimize its production and distribution, reducing waste and ensuring availability of its products across its extensive network. Robotic Process Automation Amul has adopted robotic process automation (RPA) to automate repetitive, rule-based tasks in its operations, such as invoice processing, inventory management, and customer service. This improves efficiency, reduces errors, and frees up employees to focus on more strategic initiatives.

9. Amul's Environmental Sustainability Solar power generation Amul has installed solar panels across its facilities, generating renewable energy to power its operations and reduce reliance on fossil fuels. Water conservation initiatives Amul has implemented water recycling and rainwater harvesting systems, as well as water-efficient technologies, to minimize water consumption and preserve this vital resource. Waste management programs Amul has established comprehensive waste management programs, including segregation, recycling, and responsible disposal of various types of waste generated in its facilities. Energy-efficient infrastructure Amul has constructed energy-efficient buildings and upgraded its equipment and machinery to reduce energy consumption and improve overall operational efficiency. Sustainable packaging solutions Amul has introduced eco-friendly packaging materials, such as biodegradable and recyclable options, to minimize the environmental impact of its products.

10. Amul's Social Impact Empowering Dairy Farmers Amul has empowered dairy farmers by providing them with a reliable market, fair prices, and access to modern dairy processing technologies. This has helped increase their incomes and improve their standard of living. Improving Rural Livelihoods Amul's operations have created employment opportunities and economic growth in rural communities, leading to the development of infrastructure and access to essential services. Promoting Gender Equality Amul has actively encouraged women's participation in the dairy cooperative, providing them with economic independence and equal opportunities to contribute to their households and communities. Sustainable Dairy Practices Amul has implemented sustainable dairy practices, including the use of renewable energy sources, waste management, and water conservation, contributing to environmental protection and the long-term sustainability of the dairy industry. Community Development Amul has invested in social welfare programs, such as healthcare, education, and infrastructure development, to improve the overall well-being of rural communities and promote inclusive growth.