Share Demonstrate How to Optimize interaction with Pharmaceutical Representative-VJ.pptx

Demonstrate How to Optimize interaction with Pharmaceutical Representative-VJ.pptx

1. Demonstrate How to Optimize interaction with Pharmaceutical Representative to get Authentic Information on Drugs Dr. VIJAY R JUNIOR RESIDENT DEPARTMENT OF PHARMACOLOGY AND THERAPEUTICS KGMU,LUCKNOW

2. Contents Introduction How to interact with pharmaceutical representative Why interact with pharmaceutical representative Preparing for the interaction with pharmaceutical representative How to maintain a professional relationship with pharmaceutical representative Summary References

3. INTRODUCTION When a new drug is developed by pharmaceuticals there is aggressive marketing by various means. One of the important means is through their representatives called pharmaceutical (professional/medical) representatives.

4. According to WHO pharmaceutical promotion is- “All information and persuasive activities by manufacturers and distributors, the effect of which is to induce the prescription supply, purchase and/or use of medicinal drugs.” A new drug must always be compared with existing standard drugs. The prescriber should focus on extracting all types of information to know about new drug/formulation after critically asking the questions.

5. How to interact with pharmaceutical representative is an important questions to answer ? How is it better than the existing drugs with regards to- suitable dosage form strength of dose Efficacy Duration of action Special situations such as pregnancy , lactation, legal category. Adverse reaction & Interaction Overdose Route of administration Suitability for particular group of patients such as paediatric or geriatric age group.

6. Cost: Whether cheaper or costlier than existing standard drug but similar in all other aspects or cost is unusually very high. Ask for references mainly on efficacy and safety Do not use free samples drugs but use actual drugs in medical stores and look for results, because of free drugs sample might be to good quality compare to market available.

7. WHY INTERACT WITH PHARMACEUTICAL REPRESENTATIVE Interacting with pharmaceutical representatives can be beneficial for healthcare professionals to stay informed about medications and treatment options. Product Knowledge New Treatment Information Clinical Studies Comparative Analysis Patient Benefits Formulary Information Medical Education

8. PREPARING FOR THE INTERACTION WITH PHARMACEUTICAL REPRESENTATIVE To make the most out of your interactions with pharmaceutical representatives, you can follow these steps to prepare effectively: Research the Company and Products . Identify Your Needs: Determine what specific information or support you require. Whether it's new treatment options, clinical data, or formulary details, having clear objectives will help focus the discussion.

9. Review Patient Cases : If you have specific patient cases or scenarios in mind, review them before the meeting. Discussing real-life examples can help you understand how the products might be applicable in your practice. Stay Updated with Medical Literature Check Compliance and Guidelines

10. Practice Evidence-Based Medicine : While interacting with the representative, request scientific data and clinical evidence supporting the product claims. Be Open-Minded : While maintaining a critical approach, consider the potential benefits of the presented products. Time Management : Respect your time and the representative's time.

11. Note-taking : Take notes during the meeting to remember key points and any follow-up actions that may be required. Follow Up : If there are unanswered questions or additional information needed, follow up with the representative or request supplementary materials.

12. HOW TO MAINTAIN A PROFESSIONAL RELATIONSHIP WITH PHARMACEUTICAL REPRESENTATIVE Maintaining a professional relationship with a pharmaceutical representative involves several key aspects: Communication Boundaries Stay informed Time management Ethical considerations Transparency Feedback Avoid conflicts of interest

13. WHY CONSULTING MULTIPLE SOURCES Consulting multiple sources when interacting with a pharmaceutical representative is important for several reasons: Verifying Information Comprehensive Understanding Potential Risks Alternative Options Comparing Data Expert Opinions Patient Empowerment

14. SUMMARY Pharmaceutical companies use aggressive marketing strategies to promote new drugs, with one key method being through pharmaceutical (or medical) representatives. A new drug must always be compared with existing standard drugs. How is it better than the existing drugs (Efficacy, ADR, Routes) Why interact with pharmaceutical representative ( Product Knowledge & New Treatment Information ) How to maintain a professional relationship with pharmaceutical representative (Communication, Boundaries)

15. References CBME Pharmacology, Hyderabad, Paras medical books Pvt.Ltd , 2021,136p.