Shoreline Church

2. WHO
Jason Hayes, Pastor
Jason and Carrie Hayes have been married 10 years and are the very
proud parents to their sons, Hayden, Henley, and Hyatt. Jason is a native
of West Knoxville. Carrie is from South Carolina but moved to Knoxville
to attend the University of Tennessee. It was there where Jason and
Carrie met and began their lives together.
After spending the last 7 years in Nashville, Jason and Carrie have recently become increasingly
attune to God’s call back to Knoxville. Per His prompting in 2011, they began exploring the
possibility of starting a new church. As they sought the Lord, He clearly opened doors they
could not dismiss.
Jason holds a Master of Divinity from The Southern Baptist Theological Seminary, and he
most recently served as the National Young Adult Ministry Specialist for LifeWay Christian
Resources. Jason’s primary role was to serve as a speaker, church consultant, and writer.
Jason has spoken at churches, conferences, camps, retreats, university chapels, and various
other venues around the country. He is the author of Blemished and Follow Me. He is also
the co-author of Lost and Found, featuring research cited in news outlets such as USA Today
and CNN.
Prior to coming to LifeWay, Jason served at Long Hollow Baptist Church in north Nashville
with a focus on teaching and spiritual growth. In addition, Jason led in the design of creative
environments and in the worship planning process. Long Hollow is a wonderful church that
has experienced tremendous growth and life-change over the last several years. Jason and
Carrie have remained active leaders at Long Hollow even while Jason was serving in his role
at LifeWay.
Before leaving Knoxville, Jason served as the Minister to Students at First Baptist Concord in
Knoxville, Tennessee. He also gained early, valuable ministry experience through positions at
Second Baptist Church, Griffin, Georgia, and Youth Ministry Resources, Inc.
Jason and Carrie love raising their boys, hanging out with friends and family, and being
outside. They both love the Church and believe it is the vehicle that God has ordained to
spread His love and fame to the ends of the earth.

3. NAME
Our goal in naming Shoreline was to find a name that was geographically
inclusive while not overly limiting. In addition, we wanted something
that would be accessible and welcoming to people of all ages and church
backgrounds. Most importantly, we wanted something that spoke to our
purpose as a church.
Some of Jesus’ most significant ministry took place on
or near the shoreline. Our prayer is that Shoreline will
be a church that experiences Jesus in a similar way.
We also know that historically the shoreline has served
as hub of activity and refreshment for communities
around the world. Again, our goal for Shoreline is to
be a source of life, renewal, and intimate encounters
with God.
Our branding is a work in progress, but we feel great about it thus far. The
water drop in the logo is an obvious reference to water. Hopefully, it becomes
a clear, simple icon that we can use to represent all that’s been described
above. Names and logos don’t change lives. Jesus does. But, we do believe
the visual branding of Shoreline embodies our mission and vision.

4. KNOXVILLE
Knoxville’s roots run deep and strong. The city has served as
the hub of the region since its founding in 1791. The best
of its Appalachian heritage remains today — a strong work
ethic, a family-centered community, and an intense respect
for the natural beauty that envelopes the region.
The metropolitan Knoxville area was recently ranked the “best place to live in the
United States and Canada” among cities with a population of fewer than 1 million.
The ranking came from the Millennium edition of Places Rated Almanac. The
results confirmed what most in this area have known for a long time — Knoxville
is one of the best cities in the country!
The state’s 3rd largest city, Knoxville is the home of the flagship campus of the
University of Tennessee. Knoxville is also home to the headquarters of the
Tennessee Valley Authority, as well as the corporate headquarters of several
national and regional companies. As one of the largest cities in the Appalachian
region, Knoxville has positioned itself in recent years as a repository of Appalachian
culture, and is one of the gateways to the Great Smoky Mountains National Park.
As for why we are starting this church in Knoxville, we believe it offers a natural
and significant opportunity for Kingdom impact. Although in the South, there is
still a large population of unchurched individuals in Knoxville. In addition, we’re
blessed with a strong support network of friends and family in the area. We’re
excited about joining together with other churches to reach Knoxville and the
world for Christ.
Sources: http://en.wikipedia.org/wiki/Knoxville,_Tennessee (Wikipedia)
http://www.ci.knoxville.tn.us/newcomers/ (Official city of Knoxville website)

5. We’ve worked hard to study the
west Knoxville area in order to assess
the greatest need and opportunity
for impact. We feel confident the
area designated above is where we
need to be. For those familiar with
West Knoxville, you’ll recognize the
epicenter of our target area as the
intersection of Northshore Drive and
Pellissippi Parkway.
This area is flourishing with commercial
development such as Northshore Town Center.
In addition, the construction of a new elementary
school and several new neighborhoods will only
cause this booming area to keep growing. Of
course, our target area naturally connects to our
name. We believe that God will draw people
from all along Northshore Drive, Pellissippi
Parkway, and beyond. And, in most cases, there
is water and shoreline very near these various
pockets of our community.
We are actively exploring our options related to
a meeting facility within our target area. We are
confident the Lord will provide the right place
at the right time. Our core group will meet in
homes around the area through the spring and
summer as planned. Our need for a larger facility
will be to accommodate our monthly worship
gatherings in the summer and then our move
to weekly services and programming in the fall.
* Source: U.S. Census Bureau, Census 2010 Data. Esri forecasts for
2011 and 2016. Info provided by North American Mission Board.
Church Membership
The Association of Religious Data Archives
reveals in their latest report (2000) that
145,0901 of Knox County’s 382,032 people
were considered unclaimed by any religious
group. Assuming national trends, this number
is most likely significantly higher at this time.
23,922 of those 145,091 were affiliated with
non-Protestant denominations. In addition,
these numbers are based on membership as
opposed to active participation. Thus, we would
approximate that 50% of our community is not
connected to a local church.
10-Mile Radius
Median Age - 37
2011 2016
Population 273,913 289,122
Households 111,657 117,747
Families 71,957 75,125
Occupied Housing Units 111,658 117,747
TARGET AREA

6. MISSION AND VISION
Our mission is to plant Shoreline Church in Knoxville, Tennessee, through the proclamation
of the gospel, for the salvation of the lost and the building up of the body of Christ,
resulting in significant impact in our area and beyond.
We’re committed to remaining focused toward certain core values. Some of these include:
A commitment to teaching and application of the Bible.
A commitment to prayer and fasting.
A commitment to moving members into ongoing small groups.
A commitment to streamlined, effective programming.
A commitment to vertical, Christ-centered worship.
A commitment to marriages and families.
A commitment to developing leaders in the church and marketplace.
A commitment to loving and serving each other and our community.
A commitment to intentional and relational evangelism.
A commitment to mission work across the globe.

7. While we affirm that many historic
doctrinal positions are argumentative
and non-essential, a church can only be
a church if foundational positions are
taken on the essentials. While much
more could be said, listed below are
summaries of what we believe.
ABOUT THE BIBLE. The Bible is God’s Word, or His
communication with us. It is inspired by Him, and is
fully authoritative and without error. We can trust it in
every circumstance and situation.
Scripture: 2 Timothy 3:15-17, 2 Peter 1:19-21
ABOUT GOD. . God has always existed in perfect
power and holiness. He is Creator of the universe, and
He rules over every aspect of creation still today. He
exists in three persons – Father, Son, and Holy Spirit.
Scripture: Genesis 1, Deuteronomy 6:4
ABOUT JESUS CHRIST. Jesus Christ is God’s Son,
conceived by the Holy Spirit and born of the virgin
Mary. He is fully God and fully man. He lived a perfect
life, died on a cross, and after three days, He defeated
sin and death and rose from the grave. He will return
one day to rule and reign.
Scripture: John 1:1-18, Colossians 1:13-22
ABOUT THE HOLY SPIRIT. The Holy Spirit is the third
person of the Trinity. He works in the world to make all
people understand their need for Jesus Christ, and He
indwells every believer from the time of salvation. He
empowers Christians to live a supernatural life.
Scripture: Genesis 1:2, Acts 1:8, Ephesians 1:13-14
ABOUT SALVATION. Because of our sinful nature,
the Bible teaches that man cannot enter into heaven
no matter how good of a life he may have lived. Jesus
Christ came to earth to take the punishment for the
sin of all mankind, and our only hope for salvation is
faith in the truth that Jesus died for our sin and made
a way for us to gain the righteousness it takes to enter
heaven.
Scripture: Genesis 3, Romans 3:10-23, Romans 6:23,
Ephesians 2:8-9
ABOUT THE CHURCH. The Bible teaches that the
church is the body of Christ in the world today. A
local church is made up of baptized followers of Jesus
Christ. The church should live out the mission of Christ
as His body.
Scripture: Matthew 28:19-20, Acts 2:41-47, Colossians
1:8, 1 Peter 5:1-5
ABOUT BAPTISM. Baptism is an act of obedience
for every believer. We practice baptism by immersion,
symbolizing the imagery of salvation through Jesus
– that our old selves have been crucified and buried,
and that we now live a new life by the power of His
resurrection.
Scripture: Matthew 3:16, Mark 1:9, Romans 6:3-4,
Colossians 2:12
WHAT WE BELIEVE

8. VISITATION AND PREP –
JANUARY – MARCH 2012
We’re focusing our current efforts on three
specific areas.
First and foremost, we’re seeking the Lord
in an effort to be as spiritually prepared as
possible. We’re digging into the Word, praying
diligently, and seeking as much godly counsel
as possible.
Secondly, we’re focusing much energy on
relationships. God has already entrusted us
with so many who are interested, onboard,
or simply supportive. We’re so grateful for
the incredible amount of support that we’ve
received from people and other churches
in the Knoxville area. We’re scheduling lots
of get-togethers during visits and trying
our best to keep everyone up to speed with
communications like this one.
Finally, we’re investing a lot of time and
resources into preparing the church
administratively. As a result, we’re working
on incorporation, our website (www.
shorelineknox.com), a people database, etc.
INFORMATION MEETING – MARCH 2012
We will begin our weekly core group meetings
the week after Easter (April 8th). While
participation in our core group meetings
doesn’t lock someone into membership/
partnership, these will definitely be intentional
times of growth and preparation for the days
ahead. With that said, we understand that
some may want more information before
committing to this important season of our
church. Thus, we will be hosting a general
information meeting in early March.
MOVING TO KNOXVILLE – EARLY APRIL 2012
CORE GROUP MEETINGS –
MID-APRIL – AUGUST 2012
We’ll begin meeting regularly with an initial
core group of individuals and families who
have shown interest in being a part of the
church in its earliest stages. We’ll most likely
be meeting in homes for those meetings.
We’ll continue to meet with this core group
throughout the summer while hopefully
adding new folks along the way. This will be
a highly significant part of the journey and we
trust it will be a special season for all involved.
MONTHLY WORSHIP GATHERINGS –
JUNE, JULY, AUGUST 2012
In the summer, we’ll also be hosting a series of
larger gatherings. We’re already anticipating
what the Lord may do in these times
dedicated to prayer, musical worship, and
teaching. Hopefully, these will provide an ideal
atmosphere where people can investigate
what God is doing in this new church. This
will also provide another important avenue to
connect people to our core group throughout
the summer.
WEEKLY WORSHIP GATHERINGS AND
PROGRAMMING – EARLY SEPTEMBER 2012
We’re trusting and seeking the Lord with all of
the timing, but our current hope is that we’d
begin meeting weekly for worship as early as
the fall. While some may see these services
as when we officially “launch” as a church, we
believe that God had already begun this work
and trust that some of our most valuable and
precious days will be much sooner than that.
TIMELINE

9. Shoreline is committed to the highest levels of financial
integrity and giving systems. The Lord will be leading many
individuals, families, and partners to give to Shoreline in the
days ahead. We don’t take that lightly and are committed to
stewarding those monies well.
Each year an annual budget will be created by staff and lay leadership and voted
upon by the church. This budget will include allocation for ministry expenses,
outreach, missions, facilities, staff, office needs, and more. We’re determined to be
wise with our finances and avoid unnecessary financial pressure or strain.
In order to insure this from the beginning, we plan to enter a partnership with
Dime: Simple Money. Dime has worked with some of the countries leading
churches, ministries, and Christian artists.
Bottom line, Dime’s job is to empower us to do what we’ve been called to do by
taking care of all our day-to-day and month-to-month financial management.
They partner with us, and they literally become our accounting department.
Their core business is in working with churches. In fact, that’s how they got their
start! They have expertise in start-up churches and church plants. They handle the
administrative duties that can deter churches from accomplishing their mission.
Some of the responsibilities that Dime will handle for
Shoreline include:
Accounts Receivable
General Ledger
Donor Contributions
Bill Pay
Accounts Payable
Payroll Setup and Processing
Cash Management
Our first-year ministry plan (budget) is available upon request. In addition, we’ll
soon be providing the ministry plan to core group members and key partners.
FINANCES

10. JOIN US
Be a Part of Shoreline:
We’re extremely excited to see who the Lord will
bring together to be part of this new church. Jason
and Carrie have served a wonderful church in
Knoxville and also have many dear friends at other
churches in the area. So many of you love your
church and are highly invested there. We rejoice
with you in this and have no expectation for you
to join us.
We’re simply trusting that God will be leading
the right individuals toward this new work. We’re
hoping to connect with those looking for a church
while also providing a church home for new
believers in need of fellowship and discipleship.
We believe that God will not only be raising up
our core group from within Knoxville, but we
also believe that He’s going to prompt a few key
partners to actually move from their current
location to join us in Knoxville. It’s going to be an
amazing adventure, and we can’t wait to do life
with all those He is bringing together. That might
just be you!
Church/Ministry Partners:
Shoreline is blessed to partner with Long Hollow
Baptist (see the WHO section) as our primary
sending church. While a partnership with Long
Hollow provides us some sustained financial
stability, it also allows us to establish a church how
the Lord leads us in Knoxville. This is not a satellite
campus or a video venue of Long Hollow. Rather,
this is another iteration of God’s global work at
Long Hollow as they seek to empower leaders to
start new, unique churches. While we will lean on
their experience and insight, this new church will
have its own leadership and vision. We also have
freedom to partner with other churches as the
Lord may provide. We’re prayerful and excited
to see who the Lord will use in accomplishing His
plan for Shoreline Church!
Outside Partners:
Some of Shoreline’s most significant partners will
be outside our church. The Lord is already bringing
individuals who are called elsewhere and yet want
to support the ministry of Shoreline. If the Lord is
leading you in this, please consider the following
avenues for support:
PRAYER – The prayers of the righteous are
powerful and effective. Everything we’ll do as a
church will be founded on prayer and we desire as
much of it as we can get.
VOLUNTEERISM – As we get started, we’ll need
volunteers to help us with everything from setup
for gatherings, administrative support, and much
more. If you are willing and have a good attitude,
we can use you!
FINANCIAL SUPPORT – As described in our
financial overview, there are certainly expenses
associated with the ministries and needs of our
church. Monthly, on-going supporters will allow
us to step boldly into all He’s leading us to do. In
addition, our church will face significant start-up
expenses such as children’s supplies, audio-video
equipment, and more. Providing even a one-time
financial gift would help tremendously toward
needs like these.

11. CONTACT
If you have interest, questions, or just want to connect,
we’d love to hear from you! Our current email address
is [email protected]. We’re also on Facebook and
Twitter. And, of course, we’d love to connect by phone or
in person. We’ll have a website and other communication
channels available in the near future.