A Critique of Porterв Ђ™s Cost Leadership and Differentiation...
A CRITIQUE OF PORTER S COST LEADERSHIP AND DIFFERENTIATION STRATEGIES
Y. Datta
Ph.D., State University of New York at Buffalo
Professor Emeritus
College of Business
Northern Kentucky University
Highland Heights, KY 41099 (USA)
7539, Tiki Av.
Cincinnati, OH 45243
USA
Tel: (513) 984 1032 [Home]
Fax: (513) 984 1032
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A paper accepted for presentation at the 9th Oxford Business Economics Conference to be held in
Oxford, England, June 22 24.
Table of Contents
A Critique of Porter s Cost Leadership and Differentiation Strategies4
ABSTRACT4
Key Words4
INTRODUCTION5
COST LEADERSHIP STRATEGY5
Major Reliance on Modern Capital Equipment7
Relying on the Experience Curve to Underprice ... Show more content on Helpwriting.net ...
Key Words
Michael Porter
Cost Leadership strategy
Differentiation strategy
Market Segmentation
Positioning
INTRODUCTION