ShoutEx Startup Marketing Playbook 90 days.pdf

90-Day Marketing Playbook designed to guide new hires through pivotal period, ensuring team rapport, marketing audits, GTM strategy, and tactical plan.

1. Startup Marketing
Playbook
Powered by ShoutEx, for startup founders

2. Key Insights on Startup
Marketing Importance
Limited budgets
require smart spending
strategies
Stand out in
competitive
crowded markets
Quick pivots
enable adaptive
marketing
approaches

3. Opportunities
External factors
that can drive
business growth.
Weaknesses
Limitations that
hinder growth
and market
presence.
Strengths
Unique advantages
that give a
competitive edge.
Threats
External
challenges that
may impact
business success.
SWOT Analysis

4. Finding PMF
The process of
refining your message
based on audience
feedback and
responses.
Test Messaging
Continuous cycle of
gathering insights to
adapt strategies and
improve customer
satisfaction.
Feedback Loops

5. Go-To-Market Strategy
Positioning defines how
a product is perceived in
the market relative to
competitors.
Positioning
A multi-channel
approach utilizes various
platforms to reach and
engage target
audiences effectively.
Multi-channel

6. Acquisition Tactics
Paid advertisements
help target specific
audiences to drive
immediate traffic and
conversions.
Paid Ads
Social media platforms
facilitate engagement
and brand awareness,
promoting organic
growth among users.
Social Media

7. Retention & Growth
A strategy to engage
customers through
targeted messages to
increase retention and
loyalty.
Email Marketing
Structured steps to guide
new users, enhancing
their experience and
encouraging continued
usage.
Onboarding Processes

8. Scaling Marketing Spend
Phase 1
Identify key
metrics to track
growth
Phase 2
Develop data-
driven strategies
for optimization
Phase 4
Implement
automation tools
for efficiency
Phase 3
Create funnels for
customer
conversion paths

9. ShoutEx
Expertise
Unleashed
Leveraging innovative strategies to
accelerate startup growth.

10. Ready to connect and scale your
marketing?
Email
[email protected]
Web
https://shoutex.com
Phone
+1.613.509.1520