shreya bba-3b roll no_ 23e2288 reg no_ 2313101096230.pptx

ppt business plan

1. BUSINESS PLAN FRIO ‘’FRESHNESS REDEFINED’’ By Shreya BBA-3B Roll no:23E2288 Reg no:2313101096230

2. contents executive summary mission statement goals and strategies SWOT analysis market analysis startup cost physical and skill training marketing plan price and revenue industry analysis

3. product pictures with logo

4. Executive Summary The Smart Fridge with Camera is an innovative appliance equipped with internal cameras, AI-based food recognition, and a mobile app. It reduces food wastage, improves grocery management, and enhances lifestyle convenience.

5. Mission Statement To revolutionize household food management by creating smart, sustainable, and user-friendly refrigerators that reduce waste, save time, and improve lifestyle convenience.

6. Goals and Strategies Short-term goals: Launch in metro cities, brand awareness, partnerships. Long-term goals: International expansion, AI enhancements, market leadership. Strategies: Competitive pricing, innovation, retail & online partnerships.

7. SWOT Analysis Strengths: Unique IoT innovation, reduces food wastage. Weaknesses: High R&D costs, low initial awareness. Opportunities: Growing smart home adoption, partnerships. Threats: Competition, tech changes, adoption reluctance.

8. Market Analysis Target: Urban families, professionals, tech enthusiasts. Trends: Rising smart appliance adoption, eco-friendly demand. Growth: Global CAGR ~15%, Indian market emerging rapidly in tier-1 cities.

9. Start-up Cost R&D: ₹50L | Manufacturing: ₹1Cr | Marketing: ₹30L | Logistics: ₹20L | Working Capital: ₹25L. Total: ~₹2.25 Cr

10. Physical & Skill Training Employee training on IoT & AI. Customer education: demos, video tutorials, app guidance.

11. Marketing Plan Online: Social media, influencers, YouTube. Offline: Retail displays, expos. Channels: Website, Amazon, Flipkart, showrooms. Promotions: Offers, EMI, bundles.

12. Price & Revenue Price Range: ₹45,000 – ₹70,000. Revenue Model: Sales, subscriptions, after-sales services. Projected Year 1: ₹5 Cr (7,500 units).

13. Industry Analysis Global: Dominated by Samsung, LG, Whirlpool. India: Emerging market with opportunities. Advantage: Affordable innovation with high-tech features.