Simpatico PR - B2B PR agency Client Case studies Feb 25.pdf

This presentation provides a snapshot of some of our recent B2B PR agency work. We are a team of senior consultants. Our B2B PR agency is built around experts who can offer informed advice, challenge and enhance your ideas and offer effective views on how to present your proposition, team and business brand to the audiences that matter.

We offer decades of experience in B2B PR, journalism and content creation working with global enterprises as well as with smaller businesses and entrepreneurs.

We've run marketing teams, businesses and supported millions of pounds in incremental growth for clients.

Our client experience covers a wide variety of industries such as martech, ecommerce, adtech, media, marketing, creative advertising, design, service design, data management, B2B SaaS, telco, fintech and venture capital amongst others.

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We are senior consultants
with decades of experience in PR and
journalism.
Our consultative approach wins more
coverage and will fuel your b2b marketing
and social channels.

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“Simpatico PR has helped SMG achieve a big up- lift in
media exposure and recognition within the fast-growing
retail media space. Their proactive approach to media
relations and ability to land thought leadership coverage
across key titles in the retail, CPG and marketing space
has made a significant contribution to our success. They
have become an integral part of our marketing efforts.”
Georgina O'Grady, Marketing Director

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“Simpatico PR has helped enhance Kepler’s industry
profile and project its thought leadership on a wide
range of issues in digital marketing, consistently and
effectively over the years. They’re great to work with,
offer insightful advice and are able to package
complex issues in a way that engages the media and
our audiences.”
Gareth Neville, Head of Business Development,
EMEA

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“Simpatico PR offers the level of advice and
attention to detail that comes naturally to a senior
team of PR experts. Their proactive approach to
media relations and thought leadership has helped
keep Mindshare front of mind in a crowded market,
ensuring the media engages with our expertise and
insights on media, technology and audience
behaviour.”
Lucinda Kingham, UK Marketing Director

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“Simpatico PR increased awareness of Socially Powerful
through innovative thought leadership, identifying unique
opportunities that set us apart from competitors. Their
passion and genuine care for our agency and its success
shone through.”
Majid Bahi, CEO Socially Powerful

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“Simpatico PR has worked with GroupM OOH and
previously Kinetic for more than a decade. They’ve helped
us maintain a market-leading PR position across the huge
changes that have influenced OOH media during that time.
Their deep experience of OOH and wider media industry
means they’ve contributed and shaped our thought
leadership and media relations at a high level and have
delivered consistently great results.”
Nicole Lonsdale
Chief Client Officer

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Simpatico PR helped media agency MNC break its thirty-year silence
and achieve significant exposure with key trade media to publicise its
relaunch and a major acquisition.

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Leveraging the growing debate
about indies Vs network
agencies we developed a
compelling rationale for MNC’s
acquisition of Grwth -the first
acquisition by a media agency
of a VC fund. The deal speaks to
the need to bring funding,
marketing and business growth
consultancy disciplines together to
help drive success for challenger
brands and opens up a possible
new direction for media agency
business models.

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In the space of a week, we delivered nine
media hits achieving an audience reach of
more than 1.8 million.

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USA case study
At the start of 2025, WHSmith North America Media Network, in
partnership with leading retail media operator SMG, tasked us with
the launch of their first retail media network inthe USA market.
We developed a narrative that provided clear differentiation in a
crowded market and explained the business logic of the launch.

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•More than 3.3 million
impressions across press
coverage
•Over 1,000 likes, comments,
and 60 reposts across LinkedIn
pages
Our media relations approach delivered an
immediate news hit achieving coverage across
key sectors including US and UK retail and
marketing media,this in turn fueled a
LinkedIn strategy that amplified the WHSmith
Media’s arrival.
The industry is buzzing…

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Specialist FMCG business consultancy The Forge, helps brands deliver
future consumer value, which is the driving force of commercial growth.
Our journalistic approach to content creation has helped their senior team
dissect the issues related to product innovation that the FMCG industry faces.
This collaborative process creates thought leadership journalists in key
media, will publish.

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We explored The Forge’s analysis of
the emerging and structural
challenges FMCG brands face in
NPD.
We then developed a series of article
synopses which blended The Forge’s
POVs with current topical themes and
created a schedule of effective media
pitches.
These were used to power PR
out-reach, social posting and direct
marketing.

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Our ideas landed well
with retail and FMCG
specialist media which
resulted in valuable
coverage and a group of
journalists keen to hear
more from the company.

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For example, we
secured a series of
comment columns and
feature articles with
The Grocer enabling
The Forge to win
consistent visibility with
key decision-makers.
The Grocer valued the
contributionsand is
primed to receive more.

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How will the creator economy change marketing?
We enabled influencer marketing agency Socially Powerful to answer that
question and lead the debate in marketing and creative media.

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We developed thought leadership ideas that maximized the impact of press
announcements promoting innovative new services and technologyand we
gave Socially Powerful a voice on breaking news stories.

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In our first six months we
delivered 30+ pieces of
coverage including key
titles such as AdAge,
Adweek, Digiday,
Campaign US, The Media
Leader and Creative Bloq.
30+

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We forged relationships with key journalists to achieve
consistent coverage in prioritymedia such as Digiday.

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UK case study
Retail Media is growing fast and has become one of the most talked
about areas of advertising.
Simpatico PR has positioned SMG as the UK’s market leader in
the field owning the high ground in the debate about its rapid growth
and evolving proposition.

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In 2024 we transformed SMG’s
media profile in the UK media placing
more than 100 news stories, comment
columns, features and podcasts.
100+

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In what is becoming a crowded market
our strategy delivered original thought
leadership that landed in both retail
and advertising trade media.
We used our Book of Ideas approach to
leverage every area of expertise across
the company.
We maximized news coverage working
closely with SMG retail clients.
Our brief has expanded to include PR
responsibilities for retail media
networks including Co-op, Boots and
Morrisons.

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We’ve been working with Kepler Group, an independent world leader
in digital marketing for six years.
In 2024 we delivered 50+ thought leadership articles and feature
comments in UK and US media.

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Kepler’s thought leadership PR
programme has helped the
agency to punch above its weight
and compete with the global
agency groups.
Our expertise in digital
marketing and technology has
enabled us to consistently pitch
original thinking to journalists and
achieve coverage every month.

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We’ve have optimised the impact of new agency services with smart
though leadership about their wider implications.

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The research and insight-based
reports we develop for Kepler
translated into live events,
podcasts, social content and PR
and enabled the agency to win
multiple international media
briefs.

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