Simpatico PR B2B PR agency credentials 2025

We are a team of senior B2B PR people with the experience to work in simpatico with your leadership, marketing and business development teams.
Our B2B PR agency model is geared to help you win more coverage than your competitors through expert thought leadership content and media relations.

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the
thought leadership
agency

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Simpatico PR puts thought leadership at the
heart of business communications.
We help companies win more coverage through
expert B2B PR and thought leadership development,
working in simpatico with your marketing and
business development teams.

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We are senior consultants with decades of
experience in PR and journalism.
Founded by journalists, since 2010 we've worked with some of the
biggest names and innovative challengers in marketing, technology
and design delivering valuable B2B and B2C media results.
Our specialist fields include creative marketing and design, digital
marketing, adtech, retail media, OOH, radio and TV, influencer
marketing, CX, ecommerce, branding and packaging.
We've worked with pioneering companies in service design, digital
experience design, CGI, CX systems and data management as well as
businesses in a range of sectors such as fintech, sustainable
technology, edtech, neuroscience research, security, professional
service and connectivity.

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•Marketing agencies
•Media technology
•Branding
•Packaging design
•Retail / DTC / FMCG
•Commerce
•Adtech / Martech
•Tech innovation
•Customer
experience
•UX / VR / CGI
•Data management
and optimisation
•Market research

Our industry expertise
has established B2B brands as
market leaders, enhanced sales
growth, supported M&A activity and
created valuable media exposure for
new innovations and business
thinking.

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We’ve worked with some of the biggest names
in
marketing, tech and design.

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Our team’s experience includes areas
such as digital product design, business transformation,
AI applications, fintech, edtech, greentech, data systems,
connectivity, adtechand commerce.

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We use a simple but powerful journalistic approach
called
The Book of Ideas©.
It will translate your messages into effective media
coverage and fuel your social and marketing output.

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Each Book of Ideas© session is a two-way ideation approach using
journalistic techniques to build topical on- message content fast. We pre-
brief each expert so each session has focus. We create usable editorial PR
pitch synopsis from each session which translate into purposeful media
coverage.
Talk to youSynopsis Schedule Media Reporting
Ideas
Edit
Plan
Pitch
Measure

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Case studies

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We established SMG as the leaders in UK retail media with 100+pieces of
coverageincluding news, expert commentary and placed thought leadership
over 12 months.
RETAIL MEDIA LEADERSHIP

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We enabled FMCG business consultancy The Forge to build its profile across key
media including a series of columns and feature articles with The Grocer. We tackled
a range of issues including NPD and innovation challenges and the impact of
innovation on consumer relationships and business growth.
LEADING FMCG INNOVATION

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More than five years of thought leadership
development helped Landor -one of the
most famous names in branding-
achieve the share of voice it deserves.
LASTING BRAND
LEADERSHIP

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CHARTING THE FUTURE
OF DIGITAL
EXPERIENCES
We helped Accenture Song agency Fjord
raise awareness at C-suite level of the
importance of digital design
as a driver of business performance.

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FROM NEW ENTRANT
TO LEADER
We’ve helped Merkle put customer
experience at the heart of
marketing generating on average
150+ pieces of coverage a year.

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DIGITAL TRANSFORMATION
EXPERTISE IN PRACTICE
Our thought leadership strategy helped design
innovation company Great State reach decision-
makers in vertical sectors to support its marketing
and business development programme .

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RETAIL DESIGN THOUGHT LEADERSHIP
We enabled FITCH to lead the media
debate on Black Friday on BBC Radio 4’s
Today Programme and beyond – securing
22 pieces of coverage over seven days.
BBC Radio 4 Today Programme - Live interview
ITV Good Morning Britain – Live interview
Reuters TV – Live interview
Sky News – Live interview
City AM
The Grocer
The Independent
Retail Times
Retail Week
BBC News
The Telegraph
BBC Online

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THOUGHT LEADERSHIP THAT WINS
BUSINESS
Our on-going programme for
independent digital media agency
Kepler, enabled the agency to win
multiple international media briefs.
The research and insight-based
reports we developed for Kepler
translated into live events, podcasts,
social content and PR.

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THE SCIENCE OF
PUBLICITY
We secured national broadcast exposure for the launch of
London Metropolitan University’s state of the art Science
Centreagainst a background of wholesale cut-backs in UK
higher education science facilities.

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CLEANTECH ON THE
STREETS
We secured international business coverage for
Pluvo’sgame-changing air scrubbing technology
integrated into high street advertising sites.

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We helped global brand consultancy
Lippincott question the modern role of
brands through events and media
thought leadership.
RE-THINKING THE ROLE
OF BRANDING
Time Out
The Guardian Guide
All in London
ViewLondon
LondonLovesCulture
VisitLondon
Bustler
Londonist
The Art Key
Yahoo News
Under Consideration
Dexigner
Eye magazine
Made in Shoreditch
Designify
The Independent
Creative Bloq
Creative Review
Brand Republic
Transform magazine
Not Just a Label
Highsnobiety
Iconeye
DT Design Talks

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How will the creator economy change marketing?We enabled influencer marketing
agency Socially Powerful to lead the debate in marketing and creative media.
BRANDS AND THE CREATOR ECONOMY

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FOSTERING CPG
COMMERCE INNOVATION
We promoted Unilever’s programmeof innovations
in ecommerce and its links to the UK tech
communitythrough its annual ReHackevent.

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BUILDING A NEW
CONCEPT IN
CONNECTIVITY
We amplified the business case for
Swedish company VXFiber’s
innovative approach to delivering
Fibreto the Home (FTTP) open access
networks on a global scale.

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We’ve enabled GroupM OOH
(formerly Kinetic) to lead the
debate about innovation,
technology and audience
interactions in out-of-home
advertising for more than a
decade.
LONG-TERM MEDIA LEADERSHIP

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We created buzz and brand momentum for the7stars
helping them win Campaign Agency of the Year twice in
three years. During this time the agency’s billings tripled.
SHOOTING FOR THE STARS

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GOOD GROWTH
IN MEDIA
Over the last five years we’ve
positioned Mindshare as a key
leader on the evolution of media,
technology and changing
consumer behaviour. For
example, we amplified
Mindshare’s corporate “good
growth” messaging through
sustained thought leadership
and issue-led debate at events
such as Huddle.

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Activity line
Press Office
Thought leadership article placement c.800 word media opinion article or
similar for UK - ideation, copywriting and media placement.
Press releases for UK - consultation, copywriting and media placement.
General media opps or interactions (features, comment, briefings, news-
jacking) in UK.
Speaker opps research and pitching / agency event support / podcasts.
Awards submission, briefing, copywriting and editing (day rate).
Account Management & Planning
Book of Ideas and thought leadership campaign planning & strategic
counsel creating editorial article or project ideas c. x1 interview
Ongoing management adhoc media relations, research and reporting (inc. bi-
weekly call & tracker) co-ordination meetings and other communication.
QSR Review and forward planning
Deliverables
A typical range of external-
facing activity is listed under
the Press Office section.
Coverage is a multiple of
thought leadership, press
releases and general media
opportunities.
We also build in the amount
of content ideation and
account management,
measurement, planning and
reporting time required.
We build our client budgets based on a broad range of activities delivered.

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Account management pillars
Below is a quick summary of how we structure our client relationships.
•Daily email communication and weekly or bi- weekly WIP calls on each
account.
•We use Monday.com as a workflow planning tool to support account
management.
•Dedicated all team email alias client
@simpaticopr.co.uk.
•Google Drive system which allows for external and internal parties to keep track of activity and access PR content.
•Slack channel to facilitate rapid management of media opportunities.
•Quarterly Service Reviews with analytics and activity analysis.
Daily
communication
Weekly WIP call
Monthly activity
planning
Quarterly Service
review

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