Situational Analysis.pptx

decision making

1. Searching info, viewing info, analysing info…

2. This is the purpose of the Situation Analysis . Involving several methods of situation analysis, this concept guides businesses and organizations on how to communicate the benefits of their products, programs, or projects to the needs of the potential customers.

3. Situational Analysis Ernie C. Cerado Facilitator SA

4. What is SA? Situation analysis is basically the process of critically evaluating the internal and external conditions that affect an organization, which is done prior to a new initiative or project. https://creately.com/blog/diagrams/what-is-a-situation-analysis/ It provides the knowledge to identify the current opportunities and challenges to your organization, service or product. This in turn helps with devising a strategy to move forward from your current situation to your desired situation ( Athuraliya , 2021 ).

5. What is SA? Situation analysis is defined as an analysis of the internal and external factors of a business. It clearly identifies a business's capabilities, customers, potential customers and business environment, and their impact on the company. https://www.thebalancesmb.com/purpose-and-elements-of-a-situational-analysis-2295754 It is an essential part of any business plan and should be reviewed periodically to ensure that it is current ( Lake, 2020 ).

6. What is SA? A situational analysis is a collection of methods used to analyze the internal and external factors in a business. https://www.indeed.com/career-advice/career-development/situational-analysis It allows you to use market research to evaluate projected growth, define your potential customers, assess your competitors and evaluate the state of your business ( Indeed Editorial Team, 2021 ).

7. Examples

8. PEST is an acronym for Political, Economic, Social and Technological . This analysis is used to assess these four external factors in relation to your business situation. Basically, a PEST analysis helps you determine how these factors will affect the performance and activities of your business in the long-term.

9. A SWOT analysis is a method that examines the internal strengths and weaknesses of an organization as well as external opportunities and threats ( social, political, economic, legal environmental ) that would affect that organization.

10. Porter's Five Forces is a framework for analyzing a company's competitive environment. The number and power of a company's competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company's profitability.

11. The VRIO framework is a strategic analysis tool designed to help organizations uncover and protect the resources and capabilities that give them a long-term competitive advantage. It should be put into play after the creation of a vision statement, but before the strategic planning process.

12. Importance of Situation Analysis

13. Importance of Situation Analysis

14. Determine if Your Situation Analysis is Useful To determine if your situation analysis is functional and provides value, it should: Be simple and practical to use Be clearly understandable to an outsider Focus on key factors impacting your business, both internally and externally Clearly identify future goals for your business/organization Spark even further analysis

15. Common Challenges in Situation Analysis You also may encounter one or more of these common challenges: You have listed an excessive amount of strengths, weaknesses, opportunities, and threats, so that the information appears confusing and makes it difficult to get a strong picture of your business/organization at a glance.  You are lacking prioritization within your analysis.  You are too broad going through the factors, thus, it is difficult to really focus on them. The factors you have listed are opinion, NOT fact.  Strengths, weaknesses, opportunities, and threats lack distinguishing factors. 

16. Factors to Consider in Situation Analysis Product situation .  Determine your current product. You may want to view this definition in parts such as the core product and any secondary or supporting services or products that you offer. Viewing your products and services separately helps determine how each relates to your core clients' needs. When considering performing a situation analysis of your organization or business, it is important to look at several factors:

17. Factors to Consider in Situation Analysis Competitive situation . Analyze your main competitors and determine how they compare to your business such as competitive advantages. When considering performing a situation analysis of your business, it is important to look at several factors:

18. Factors to Consider in Situation Analysis Distribution situation .  Review your distribution situation in terms of how you get your products to market, such as through distributors or other intermediaries. When considering performing a situation analysis of your business, it is important to look at several factors:

19. Factors to Consider in Situation Analysis Environmental factors. Determine the external and internal environmental factors, which can include economic or sociological factors that impact your business's performance. When considering performing a situation analysis of your business, it is important to look at several factors:

20. Factors to Consider in Situation Analysis Opportunity and issue analysis.   Conduct a environmental scanning  analysis to determine any strengths, weaknesses, opportunities, and threats that may affect your organization and its performance. When considering performing a situation analysis of your business, it is important to look at several factors:

21. What’s your approach to conducting a Situation Analysis?

22. Thank you for listening.