Slides-Section-2-Marketing-Automation-Concepts.pdf

OKR (Objectives and Key Results)

OKR is a strategic framework used by organizations to set and achieve goals. It consists of two key components:

Objectives: These are high-level, ambitious goals that the organization, team, or individual aims to accomplish. Objectives should be inspiring, qualitative, and time-bound, clearly answering the question, "What do we want to achieve?"

Key Results: These are specific, measurable outcomes that indicate progress towards achieving the objective. Key Results should be quantitative and clearly answer the question, "How will we know we've achieved the objective?" They provide a way to track progress and determine success.

By using OKRs, organizations can ensure alignment, focus, and engagement, driving better performance and achieving significant results.

1. BEGINNER TO
MARKETO CERTIFIED PROFESSIONAL
MARKETING AUTOMATION CONCEPTS

2. Intro
Marketing Automation Concepts
Marketo Walkthrough
Section 1: Building and Managing Programs
Section 2: Building Assets
Section 3: Defining and Targeting Audiences
Section 4: Analyzing and Building Reports
Exam Tips and Mock Questions
ROADMAP
✔

3. OBJECTIVE
Provide a high-level overview of marketing automation platforms like Marketo to
understand what they do and why companies invest in using them.

4. LEAD DATABASE
LEADS IN
LIST UPLOADS
OUTPUT
LEAD GENERATION
REPORTING
WEB FORMS
SYSTEM
INTEGRATIONS
MANUAL CREATE
+10
PROGRAMS
MARKETING AUTOMATION PROCESSES
ACTIVITY TRACKING
LEAD SCORING
DATABASE MANAGEMENT
EMAILS
LANDING PAGES
FORMS
EVENTS
EMAILS
NURTURE
ASSETS
Developer | EN
ITDM | FRITDM | ENDeveloper | EN
Developer | EN C-Level | DE Developer | EN
C-Level | FR
+30