Social behaviour

2nd year B.Sc Nursing
communication and educational technology
unit-3 Human Relations

1. SOCIAL BEHAVIOUR BY, VEDANTHA VINOD ASSISTANT LECTURER CCON-MYSORE

2. CONTENTS TO BE DISCUSSED:- MEANING PSYCHOLOGIST ABOUT SOCIAL BEHAVIOUR FACTORS OF INDIVIDUAL SOCIAL BEHAVIOUR FUNDAMENTAL CONCEPTS OF SOCIAL BEHAVIOUR

3. MEANING Social behavior is considered to be a complex phenomenon which is difficult to be defined in absolute terms. It is a combination of individual responses to external and internal stimuli. These responses reflect psychological nature of a person resulting which is indeed a combination of biological and psychological processes.

4. Psychologist Kurt Lewin Psychologist Kurt Lewin has conducted considerable amount of research into causality of human behavior grounded in a social context. He believed that the pattern of people's social behavior is influenced by a number of genetic and environmental factors.  

5.  A psychological contract is formed between an employer and the employee, when people begin a working relationship with an organization. For example, In educational context, a faculty newly joining in a college gets into a contract with the institute for serving the institution for a specified time frame. A psychological contract refers to the overall set of expectations that individuals tend to hold with respect to their contributions made toward the institution and the institution's response to those contributions.

6. Ability Perception Personality Individual / social behaviour Motivation Institutional behaviour and resources Individual faculty performance Job requirement Individual faculty effectiveness Standards academic of performance FACTORS OF INDIVIDUAL / SOCIAL BEHAVIOR IN INSTITUTIONS

7. FACTORS OF INDIVIDUAL / SOCIAL BEHAVIOR IN INSTITUTIONS An individual contributes a variety of support to an organization such as active efforts, skills, ability, time, loyalty and so forth (Fig. ). These contributions apparently satisfy various needs and necessities of the institution. As a reward, the institution provides incentives such as hike in the pay, promotion and job security to the individual faculty/staff.

8.   Fundamental Concepts of Social Behavior Social behavior basically involves six fundamental concepts revolving around the nature of the people and organizations as such as

9. THE NATURE OF PEOPLE: Individual differences A whole person Motivated behavior Value of the person

10. THE NATURE OF ORGANIZATION: 5. Social system 6. Mutual interest

11. Individual differences: Individuals are different in their physical and mental traits. Apart from physical differences, individuals differ related to their psychological traits such as intelligence, attitude, motivation and perception. This belief that each person is different from all others is typically called the Law of individual differences.

12. A whole person: Though it appears that the institution only deploys an individual's skill or intelligence, in real sense, they tend to employ the whole person, in entirety. In simple sense, his personal life cannot be separated from his work life since people function as total human beings.

13. Motivated behavior: The feel of inner urge of faculty/employee to satisfy a particular need motivates him to do an act. The motivation could be positive or negative. Motivation is essential for the proper functioning of institutions. The institution can show to its employees how certain action will lead to an increase their need fulfilment.

14. Value of the person: This concept is more of an ethical philosophy. It stresses that people are to be treated with respect and dignity.

15. Social system: A system is a group of independent and interrelated elements forming a unified whole. In context of an organization, the individuals of a society are considered as a system organized by a characteristic pattern of relationships having a distinctive culture and values. It is also called social organization or social behavior.

16. Mutual interest: Institutional relationships are most likely to be strong if different groups can negotiate strategies. This can be defined as the interests that are common to both the parties and are related to the accomplishment of their respective goals. This space for sharing ideas builds trust. Individuals who have shared mutual interests are likely to make their institutions the strongest, because even though the views are different they have a shared concern for similar objectives.

17. CONCLUSION MEANING PSYCHOLOGIST ABOUT SOCIAL BEHAVIOUR FACTORS OF INDIVIDUAL SOCIAL BEHAVIOUR FUNDAMENTAL CONCEPTS OF SOCIAL BEHAVIOUR

18. ANY DOUBTS??

19. THANK YOU