Social Media Guidlines dan Juga panduan bersosial mediapdf.pdf

Socmed

1. BRAND
GUIDELINES
Phoenix
Plato
AND
P&P
P&P
Phoenix
Plato
AND
Annisa Setiawati
Manajemen II A
Universitas Al-Ghifari

2. Intro-
duction.
Phoenix and Plato its a new parfume brand from Indonesia. This perfume is made from
distinctive blended aroma that will remedy your days. This parfume is a category EDP (Eau De
Parfume) which means fragnance lasts a long time. Phoenix and Plato offers high quality
products that also last from 4-5 hours if sprayed on the body, and lasts 12 hours if sprayed on a
clothes.
Phoenx
Plato
AND
P&P

3. Persona
Audience
Kategori
Primary Audience Secondary Audience
Usia
Ketertarikan
Kalangan
13-17 tahun 18-50 tahun
SMP, SMA
Mahasiswa, Pekerja, IRT
Pergi sekolah, bermain
atau hang out
Pergi ke kampus, bermain,
bekerja, arisan, acara formal

4. Brand
Voice
K
e
y
w
o
r
d
T
a
g
l
i
n
e
#parfum
#phoenixandplato
#pnpparfume
#parfumewangi
#parfumetahanlama
#parfumewanita
#parfumelakilaki
#parfumeunisex
#parfumepremium
#globalparfume
#parfumeindonesia
Berkualitas
Tahan Lama
Wangi
S
l
o
g
a
n
Aroma Berkelas, Kesan Abadi
Simfoni Aroma yang
Menggetarkan Hati
Elegan
Memikat
Premium

5. Content
Pillar
20%
5%
15%
Promosi :
Diskon, Addtional Gift, Event, Endors,
Testimoti, Give Away, Collab
Informasi :
Profil Brand, Komposisi, Gender
parfume, Ketahanan
Edukasi :
Tips and Trick
Interaksi :
Trending Topic, Review,
QnA, Consultation
Indikator Feeds/Reels : Like, Comment, Share,
Save, Profile Visit, Click Link In Bio,
Collaboration
60%

6. Logo.
Logo Features
Phoenix
Plato
AND
LOGO MARK WORD MARK
P&P is a combination of two syllables, namely Phoenix and Plato, which come from Greek
and Egypt, namely Pheonix which means legendary firebird from egypt and Plato which
means guard, the meaning of this brand name is to describe that P&P perfume is a perfume
that symbolizes eternity and keeps our bodies fragrant throughout the day
Logo Variation
Phoenix
Plato
AND
Phoenix
Plato
AND
Rules of Application
P&P
P&P
P&P
Lower jaw ; behind the ears ; neck, shoulders,
chest, forearms and wrists

7. Color
Palette.
Hex Code
#944732
Hex Code
#D2BDB4
Hex Code
#451D1C
Hex Code
#1F0F0E

8. Font
Overview.
TT Prosto Sans
ABCDEFGHIJKLMNOPQRST
UVWXYZabcdefghijklmnopq
rstuvwxyz.
ABCDEFGHIJKLMNOPQRST
UVWXYZabcdefghijklmnopq
rstuvwxyz.
ABCDEFGHIJKLMNOPQRST
UVWXYZabcdefghijklmnopq
rstuvwxyz.
PERFUME
EAU DE PARFUM
AaBbCcDdEeFfGgHhIiJjKk
Ll
MmNnOoPpQqRrSsTtUuVv
WwXxYyZz
Jannetta Silloam
EAU DE PARFUM

9. Phoenx
Plato
AND
P&P
Phoenix
Plato
AND
THANK
YOU
For Your Order.
P&P
Phoenx
Plato
AND
P&P
Phoenx
Plato
AND
P&P
Rextase
Eau De Parfume
Phoenx
Plato
AND
P&P
COCO
Eau De Parfume
phoenixplatoofc
515
Post
2,1 Jt
Followers
101
Following
Phoenx
Plato
AND
P&P
X Men
Eau De Parfume
Package box
Greeting Card
Sample for
Unisex Variant
Sample for
Man Variant
Sample for
Woman Variant

10. Phoenx
Plato
AND
P&P
COCO
Eau De Parfume
Phoenx
Plato
AND
P&P
X Men
Eau De Parfume
Phoenx
Plato
AND
P&P
Rextase
Eau De Parfume
phoenixandplato
phoenixandplatophoenixandplato
Intoxicating
Scents
Office
Friendly
12 Hours
Longvity
Strong
Projection

11. Contact
Us.
Phoenix
Plato
AND
PHONE
[phone]
MAIL
[email protected]
SOCIAL MEDIA
@phoenixandplatoofc
SITE
www.phoenixandplato.com
SHOP
Shopee, Tokopedia, Lazada, Tiktok :
@phoenixandplatoofc
P&P