Social Media How to Survive these Challenges

Let's go

1. Brief Introductions to:

4. twitter

5. Social Media Forums
Allows us to:
Leverage existing networks
Create and share information
Build and maintain
relationships
Reach out to audiences in
familiar environment

6. The differences between social media and social networking are just about as vast as night
and ‘last’ night. Just kidding. Indeed, there are some key differences and knowing what
they are can help you gain a better understanding on how to leverage them for your brand
and business.
By Any Definition
Social media is a way to transmit, or share information with a broad audience. Everyone
has the opportunity to create and distribute. All you really need is an internet connection
and you’re off to the races.
On the other hand, social networking is an act of engagement. Groups of people with
common interests, or like-minds, associate together on social networking sites and build
relationships through community.
Communication Style
Social media is more akin to a communication channel. It’s a format that delivers a
message. Like television, radio or newspaper, social media isn’t a location that you visit.
Social media is simply a system that disseminates information ‘to’ others.
With social networking, communication is two-way. Depending on the topic, subject
matter or atmosphere, people congregate to join others with similar experiences and
backgrounds. Conversations are at the core of social networking and through them
relationships are developed.

7.  Return on Investment
It can be difficult to obtain precise numbers for determining the ROI from social media. How do you put a numeric value
on the buzz and excitement of online conversations about your brand, product or service? This doesn’t mean that ROI is
null, it just means that the tactics used to measure are different. For instance, influence, or the depth of conversation
and what the conversations are about, can be used to gauge ROI.
Social networking’s ROI is a bit more obvious. If the overall traffic to your website is on the rise and you’re diligently
increasing your social networking base, you probably could attribute the rise in online visitors to your social efforts.
Timely Responses
◦Social media is hard work and it takes time. You can’t automate individual conversations and unless you’re a well-known
and established brand, building a following doesn’t happen overnight. Social media is definitely a marathon and not a
sprint.
◦Because social networking is direct communication between you and the people that you choose connect with, your
conversations are richer, more purposeful and more personal. Your network exponentially grows as you meet and get
introduced to others.
Asking or Telling
◦A big no-no on with social media is skewing or manipulating comments, likes, diggs, stumbles or other data, for your
own benefit (personal or business). Asking friends, family, co-workers or anyone else to cast a vote just to cast it, doesn’t
do anyone much good for anyone and it can quickly become a PR nightmare if word leaks out about dishonest practices.
◦With social networking, you can tell your peers about your new business or blog and discuss how to make it a success.
The conversations that you create can convert many people into loyal fans, so it’s worth investing the time.
Social media and social networking do have some overlap, but they really aren’t the same thing. Knowing that they’re two
separate marketing concepts can make a difference in how you position your business going forward.

8. To participate in the conversation?
Enhance your relationship with your audience?
Increase operational efficiencies?
Promote program or meeting attendance?
To become a trusted member of your
profession/community?
Enhance innovation?
Improve brand awareness?

9. Choose the correct platform
Set reasonable expectations and attainable goals
Think like the target audience –it’s not about how you are using
it!
Integrate with traditional activities
Communities can often tell you far more than web analytics
can
Gain customer insight based on how they interact in the
community (blog, polls, comments, friends, groups)

12. For Business Use
◦LinkedIn
◦Twitter
 For Personal Use
◦Facebook
◦Pintrest

14. Mike Barr Page 1
Mike Barr Page 2

17. Linkedin is a business-oriented social
networking site. It is mainly used for
professional networking and recruiting.
One of easiest ways to get started in
social networking is creating a profile on
LinkedIn — often been described as
Facebook for business.

18. Sign up for it by going to www.linkedin.com

19. The most important thing for success in building network on
LinkedIn is your profile. It is your resume, a billboard and more,
Your profile will demonstrate professionalism and bring you
business.

20. Once your LinkedIn real estate
profile is finished, it's time to
work on your connections,
expanding your network reach
to more people who can bring
you resources and future
business.

21. 1) Boost your business. Got a small business but want to generate more customers?
Perhaps you’re not connecting with the right people. LinkedIn can increase your chances of
hitting that big deal that puts your business exactly where you want to be. Again, this can
take some time, but it doesn’t hurt to give it a try.
2) Improve your Google results. When someone Googles you, do you really want the first
thing they see to be your posts on the fly fishing forum? As your LinkedIn profile will have a
fairly high Google PageRank, it should rank fairly high in your search results. And you can
fill it with stuff you want people to see.
3) Check references for potential hires. Trying to hire a new real estate agent? Well,
you’re not likely to find out about an applicant’s sordid past mistakes by calling the
references on their application. Do a search for others who worked at the same company at
the same time, and get a better background check in minutes.
4) Get advice. Use LinkedIn’s Answers feature to ask a question and get some great
answers. As always, you’ll have to sort through the self-promotional fluff, but there are
some true experts on LinkedIn, and it’s worth a shot to ask your question.
5) Easy resume. Don’t feel like creating an old-fashioned resume and photocopying, faxing
or emailing it to 20 different companies? Create a LinkedIn profile that serves as a resume,
and then send people the URL.
6) Get connections. When you start out with LinkedIn, you probably have between 0 and 1
connections. That’s not very productive. Get others you know in your network by allowing
LinkedIn to access your Gmail contacts.

22. 7) Increase your cred. If you’re trying to market yourself as an expert, for
example, or develop credibility in your field, it looks good to have a strong
presence in a network such as LinkedIn, with lots of connections. If you
answer questions with the knowledge of an expert in the Answers section,
even better.
8) Brand yourself. This is related to No. 13, but whatever your aim in
business, be it as a freelancer, as a potential employee, as a writer, as a
business … it’s only smart to develop your own personal brand. What do
people think of when they hear your name? A strong presence on LinkedIn
only reinforces the branding you’re doing elsewhere. And while you’re at it,
be sure to link to your website from your profile.
9) Find people. Looking for old friends, for old business associates that you
want to re-establish a relationship with, for former employers or
employees, for someone you met at a cocktail party but can’t find their
card? Do a LinkedIn search.
10) Help others. The best way to network is to help others succeed. They’ll
never forget you, and you will be paid back tenfold some day. Use LinkedIn
to help others — promote them, link to them, connect with them,
recommend them, answer their questions.

23. Beyond those points, there is the
professionalism of networking with others in
positions related to real estate.
Appraisers
Mortgage brokers
Bankers
Home Inspectors
Attorneys
Title companies
Contractors
Companies
Business to Business Contacts

24. Be Expert in Market Place: All of these occupations relate to
real estate and our transactions process. These people can
send you business, as well as help you to better serve your
clients. LinkedIn allows you to present yourself to these
related professionals, as well as the opportunity to answer
their questions in your areas of expertise. This builds
credibility and respect, and it will lead to future business.
Join a Group: There are also numerous groups on LinkedIn
discussing real estate and real estate investing topics.
Investor clients are on LinkedIn asking questions that you
can answer, building your credibility and gaining "Expert"
points for display on the network. There is a NAR group, as
well as several other real estate professional discussion
groups. You can learn and discuss in these groups.

25. Questions about LinkedIn?

26. Twitter is a Miniature Blog
◦Micro-blogging is defined as a quick update usually containing a very
limited number of characters.
Twitter is Social Messaging
◦Twitter is a great tool for quickly communicating a message to a
group of people.

27. Twitter is News Reporting
◦Faster and more immediate than a blog, Twitter has
been embraced by news media as a way to report
news quickly and as it breaks.
Twitter is Social Media Marketing
◦Twitters is used by everyone from magazines to
movie stars as a quick way to connect with an
audience.
Tweets = discussion

28. This brings us back to the original question. What
is Twitter? It is many different things to many
different people. It can be used by a family to keep
in touch, or a company to coordinate business, or
the media to keep people informed or a writer to
build up a fan base.
Twitter is micro-blogging. It is social messaging. It
is an event coordinator, a business tool, a news
reporting service and a marketing utility.

29. First sign up! www.twitter.com
Type in your name, username, password and
email address. Need help with a username? It
can't have spaces, so many people just use
their real name without the spaces. You could
also use the first part of your email address
before the @ symbol.

30. First sign up! www.twitter.com
Type in your name, username, password and email address.
Need help with a username? It can't have spaces, so many
people just use their real name without the spaces. You could
also use the first part of your email address before the @
symbol.

31. Once you are signed up
you can send and read
messages known as tweets.
Tweets are text-based
posts of up to 140
characters displayed on
the your profile page and
delivered to the your
subscribers who are
known as followers.

33. You can find people by typing in their username or
their real name and searching for them. Once you
have located them in the list, simply click on the
follow button.

34. If you have Yahoo mail, Gmail, Hotmail, AOL mail or MSN mail,
you can have Twitter search through your email address book
to find people you know. Just click on the "Find on other
networks" tab, choose the service you use for email, and type in
your credentials.

35. 1. Tweet
◦When a Twitter user posts an update to their Twitter account, that
update is often referred to as a "tweet" and the user is said to have
"tweeted". Tweet can be used as a noun, referring to the actual
written update, or a verb, referring to the action of publishing an
update.
2. Follow
◦You can either sign up to follow other Twitter users or they can sign
up to follow you. If you follow someone, it simply means that you
automatically receive that person's Twitter updates. Each time that
person posts an update on Twitter, it appears on your Twitter home
page instantly. Updates for all the people you sign up to follow
appear in reverse chronological order with the most recent update
on top of the page.

36. 3. @reply
◦@reply precedes messages sent from one person to another that are public. In other
words, anyone who can see your Twitter updates can see the @replies that you send or
that are sent to you, whether or not they are following you or you are following them.
These messages appear on Twitter updates as @username (with "username" replaced
by the person's actual username from their Twitter account).
4. Direct Message
◦A direct message is a private message from one Twitter user to another. You can only
view your direct messages in your direct message Inbox after you log into your Twitter
account. You can only send a direct message to Twitter users that you are already
following.
5. Hash Tag #
◦People use the hashtag symbol # before relevant keywords in their Tweet to categorize
those Tweets to show more easily in Twitter Search
◦Clicking on a hashtagged word in any message shows you all other Tweets in that
category
◦Hashtags can occur anywhere in the Tweet
◦Hashtagged words that become very popular are often Trending Topics

37. 1. Understand what Twitter is and plan before you tweet.
Twitter is about posting short updates of less than 140 characters,
which have been described by some as a little like a mobile phone
text messages for the web. It’s all about telling your followers about
what you’re doing at that moment. Look closely at examples of how
others use it.
2. Every word matters. You only have 140 characters, think
carefully about how you choose to spend them…
3. Personalize your Twitter account, but keep it professional.
Make sure to think business and include all your relevant contact
details in your profile, choose a relevant name, add a photo, include
a short bio and make new friends or follow other relevant
businesses using the “find people” function.
4. Tweet. You can’t just sit there – you need to be active. Twitter is
social – so participate.
5. You need to be followed, and follow. But remember: it’s about
quality, not quantity. There’s no point having the most followers if
they’re not remotely interested in what you’re doing.

38. 6. Think big and be creative with your Tweets. No one will
care much for hearing about what you ate for lunch, but they
might be keen to know you sealed a big deal, or have a great
new property for sale. Whatever you tweet should be
newsworthy.
7. Don’t overdo it. Think about the frequency of your posts.
Nobody likes a spammer and the aim is to keep your social
network alive and expand it through Twitter, rather than
annoying people.
8. Learn the Twitter commands. Using the @ symbol before
someone’s username is a reply and the user will receive
notification. Using the # means it is tweet about a certain topic
or event.

39. Find past and current clients that are using Twitter. 
When it is relevant, and especially when there is good
news, communicate with your clients through Twitter. 
When your happy clients respond back to you then
their following (Friends, family, co-workers) will be able
read about the favorable experience they are having
with you as their agent.  Even better their following
may even join in on the conversation.  The fact is that a
lot of people will be reading a positive testimonial
about your quality service from someone in their social
circle.

40. www.twitter.com/nc_ccim
Any questions on Twitter?

41. How Google Can Simplify Your Life with RSS
Feeds and a personalized homepage.

42. RSS is an acronym which stands for Really
Simple Syndication.
In simple terms, RSS is a simple and effective
way of keeping in touch when new information
is added to a website without having to visit the
website to check for new updates.
The most common RSS reader used is Google
Reader.

44. Create a Gmail account (if you don’t have one)
Go to Google Reader and sign in with your
Google Account
Add the blog to your Google Reader account
by:
◦Clicking on Subscribe
◦Entering their blog URL
◦Now click Add

45. Folders in Google Reader are
like folders on your computer.
You use them to manage the
different types of blogs and
websites you read.  Folders let
you easily prioritize your reading
and locate subscriptions.
Setting up a folder in Google
Reader is a simple as:
◦Hover your mouse over the
blog title to display the drop
down arrow.
◦Click on the drop down arrow to
display the subscription
options.
◦Select New Folder.
◦Name your new folder and click
OK.

46. Latest posts from the blogs and websites you subscribe are
automatically added to your Google Reader when they’re published.
You read them inside Google Reader as follows:
Log into your Google Reader account
Click on the folder you want to read.
Make sure it is set to Expanded view so you see the full post.
The number of unread posts is shown in brackets next to the folder
name.
Just scroll down through the posts in the folder to read all posts.
As you scroll the posts will automatically be marked as read and the
number of unread posts listed next to the folder name will decrease.

47. NCAR Blog
◦http://www.ncrealtors1.blogspot.com/
Inman News
◦http://feeds.feedburner.com/inmannews
WSJ Commercial
◦http://online.wsj.com/public/page/news-real-estate-commercial.html
http://www.ccim.com/feeds
◦CCIM Newscenter
http://feeds.feedburner.com/ccim-newscenter
◦CCIM Podcasts
http://feeds.feedburner.com/ccim/podcasts
◦Twitter
http://twitter.com/statuses/user_timeline/15942087.rss
◦NAR
http://www.realtor.org/technology/nar_rss_feeds

49. Set your browser to the Google Personalized
◦www.google.com/ig
Recognize that the default personalized home page is fairly
generic, but fortunately can be easily changed to something
interesting to you. You can click "Select theme" on the right side of
the page. Once you click it, you'll see a several different themes. Click
the one you like best and save it. You can then enter your zip
code/hometown to make the pictures and colors change throughout
the day according to local sunrise and sunset times.
You should see a title under the Google search box and buttons
saying "Welcome to your Google homepage . Make it your own." Click
on Make it Your Own to access some of the exciting things you can add
to your homepage.

50. Choose from feeds in the news, tools, communication, etc.
categories on the left of the page by clicking on the appropriate
word.
Click on the add now button below the wanted feature. After
you have added all the features you wish to add, click on the
Back to homepage link in the top left hand corner.
Now comes the time for personalization. For example, we can
change the weather report from "Happy, Texas" to your real
location or locations by pressing edit in the blue bar above the
weather. Then enter your desired location and press add. Finally
un-check the box for "Happy, TX" and press save.

51. When you see a gadget that you want to add
onto your personalized page, click the add it
now button under the gadget you want. A pop-
up may appear that says: "You are about to add a
feature that was not created by Google. Preference
settings and other information you enter in order
to use this feature may be available to the feature's
provider. Do you wish to continue?" It will give you
two options, OK and cancel. If you click OK, it will
say 'added' with a check-mark in front of it. If you
click cancel, you will be put back to the list of
gadgets.
You can also change the number of headlines
for each feed by clicking edit and then grabbing
the drop down menu. The image shows changing
the number of eHow headlines from the default 3
to 4.
Finally, you can arrange your page by dragging
your content modules to the location and order
that suits you. Delete the default modules that
you don't want by clicking on the x above each
module. Mix and repeat till satisfied.

54. Find today’s presentation at www.nc-ccim.org
Any Questions email me at [email protected]