Social media marketing business proposal

A buisness proposal for coffee shop marketing

1. Social Media Marketing Proposal Prepared For: The Daily Grind Management Prepared By: JM Marketing (Panchal Prince 23BIT169) Date: 8/4/2025

2. Table of Contents

3. Executive Summary The Daily Grind aims to be the go-to spot for coffee lovers downtown. Lacks a consistent, strategic social media presence—leading to low brand awareness and minimal engagement. Proposal: Build a vibrant online presence through branded content, targeted ads, and community engagement. Goal: Attract new customers, foster loyalty, and grow the brand in 3 months.

4. Client Situation Analysis

5. Proposed Social Media Strategy SMART Goals: Increase brand awareness and foot traffic 50% follower growth in 3 months 5%+ engagement rate on all posts Instagram: Visual storytelling, reels, daily stories, user-generated content. Facebook: Longer posts, event announcements, partnerships, and community posts.

6. Content Pillars & Engagement Plan Three Key Pillars: Coffee & Craft: Barista stories, latte art, bean origins. Community & Connections: Customer photos, local artists, business shoutouts. Behind the Scenes: Pastry making, morning routines, team moments. Engagement Tactics: Prompt responses, proactive community outreach, user content via #MyDailyGrind.

7. Scope of Work & Deliverables Phase 1: Strategy finalization & pro photo shoot (Month 1) Phase 2: Content scheduling, daily management, local ads (Month 2) Phase 3: Ongoing content, performance reports, strategy optimization (Month 3) Monthly activities mapped to each phase.

8. Investment & Pricing

9. Why Partner With Us? Experience with building successful local brands. Dedicated to telling The Daily Grind’s story and supporting long-term growth. Hands-on support throughout the engagement.

10. Next Steps & Agreement Review proposal and ask questions if needed. Sign to accept terms and pricing. Schedule a kick-off meeting. Signature section for both parties.