Social media marketing digital marketing

social media marketing

1. Topic – Social Media Marketing Submitted by- Shikhar Patel Roll no - 202010101110098 Submitted to- Lt. Neelesh Mishra

2. 1 Socia l Media Marketing

3. Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic. Social Media Marketing

4. India has 70+ crores of internet users 46+ crores of social media users, 50+ crores of online video consumers and close to 12+ crores of online shoppers. Global social media users: There are 4.62 billion social media users around the world in January 2022. This figure equals 58.4 per cent of the world’s total population. Global social media users have grown by more than 10 percent over the past 12 months, with 424 million new users starting their social media journey in 2021.

5. • key takeaways Facebook and YouTube are both prime places for ads due in part to their high-earning user bases. The top social networks among Millennials and Gen Z are Instagram and YouTube , signaling the strength of bold, eye-popping content that oozes with personality. Women vastly outnumber men on Pinterest , which is noted to boast the highest average order value for social shoppers. LinkedIn’s user base is well-educated, making it a hub for in-depth, industry-specific content that might be more niche than what you see on Facebook or Twitter. Different Platforms attract Different Audiences

6. Social Media Usage Across Generations: Purpose

7. Why do you want to be on social media? Who is your target audience? What are you going to share? Where are you going share? When are you going share? Social Media Strategy

8. Strategy Business Objectives Marketing Objectives Expectation / Objectives in digital marketing Brand Tone & guidelines Buyer Persona Marketing channels that you are active online Marketing budget Competition (with online presence)

9. Search Ads Vs Social Ads

10. Social Media / Graphic

11. Pr odu ct i v i ty & O t h ers

12. https:// www.facebook.com/business/learn https://learndigital.withgoogle.com/digitalgarage https:// www.thinkwithgoogle.com https:// www.searchenginejournal.com https:// www.socialmediaexaminer.com Reference Sites https:// www.mainlinemedia.com/blog/2015/12/the-internet-marketing-tree-update https:// www.biasdigital.com/how-to-plan-a-marketing-funnel https:// www.projectmanager.com/blog/facebook-ads-vs-google-ads https:// www.thepowermba.com/en/blog/buyer-persona Sites To Learn

13. Thank You