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1. SOCIAL
MEDIA
STRATEGY
EXAMPLE COMPANY – 2025
SOCIAL MEDIA STRATEGY
KEVIN UWISHYA
EXAMPLE COMPANY

2. SOCIAL MEDIA STRATEGY
PREPARED BY KEVIN UWISHYA
Increase brand awareness on social
media
Engage target audience with
relevant content
Drive traffic to the company
website
Objective / Goals
EXAMPLE COMPANY

3. SOCIAL MEDIA STRATEGY
PREPARED BY KEVIN UWISHYA
EXAMPLE COMPANY
Target Audience
Age: 18–35, interested in tech, lifestyle,
professional growth
Platforms: Facebook, Instagram, LinkedIn,
Twitter
Active, engages with visual and
interactive content

4. MONTHLY CLIENT REPORT
PREPARED BY KEVIN UWISHYA
Platforms: Facebook, Instagram, LinkedIn,
Twitter
Channels & Content
Content Types:
Articles & blog posts (industry insights)
Polls, Q&A, and engagement posts
Short videos (product highlights, reels)
Posts & Stories (visual content)

5. EXAMPLE COMPANY
Day Post Type Theme Platform
Monday Image Tips / Quick Advice IG + Facebook
Tuesday Article Industry News LinkedIn
Wednesday Story Behind-the-Scenes Instagram
Thursday Poll Audience Interaction X + LinkedIn
Friday Video Product Highlight All Platforms
SOCIAL MEDIA STRATEGY
PREPARED BY KEVIN UWISHYA
Content Calendar / Plan
Weekly schedule designed to maximize engagement and
reach.

6. KEVIN UWISHYA
Key Metrics / KPIs
Tracking performance to measure success and optimize
strategy.
EXAMPLE COMPANY
SOCIAL MEDIA STRATEGY
Engagement Rate: Likes, comments, shares
Follower Growth: Monthly increase across platforms
Website Traffic: From social media referrals
Reach & Impressions: Visibility of posts
Click-Through Rate (CTR): On links sharedEngagement Followers Traffic Reach
Engagement Followers Traffic Reach
0
20
40
60
80

7. EXAMPLE COMPANY
KEVIN UWISHYA
Results & Impact
35% increase in engagement within the first
month.
SOCIAL MEDIA STRATEGY
20% growth in followers across all
platforms
15% boost in website traffic from social
media
Strengthened brand visibility & customer
trust
A structured, audience-focused strategy drives measurable
results and positions the brand for continued growth.

8. THANKYOU
KEVIN UWISHYA
For more information or collaboration,
reach out to me:
SOCIAL MEDIA STRATEGY
EXAMPLE COMPANY
Email: [email protected]